Tourism Entrepreneurship
- Agricultural Sciences
- 400 level
- 2 credit units
- 165 pages
- 8 units
This course provides a comprehensive overview of tourism entrepreneurship, covering definitions, scope, and structure of tourism ventures. It explores various types of visitors, trips, and the historical perspective of tourism. The course also delves into managing challenges, understanding tourism expenditure, and promoting sustainable development. Students will learn about strategic management, information technology, and the role of entrepreneurial teams in the global tourism environment. It also highlights the importance of ethical standards and strategic planning.
About this course
- Difficulty
- Intermediate
- Study hours
- 45 hours
- Maths
- Basic
- Content
- Theoretical, case study
- Practical work
- Yes
- Assignments
- Tutor Marked Assessments
- Final Examination
What you'll read
The real module and unit structure of HCM442, taken from the course material NOUN publishes.
- UNIT 1: The definition of tourism units & Scope of Entrepreneurial tourism venture
- Unit 2 Sources of Tourism Expenditure and Demand for Services by Tourists
- Unit 3 Dynamism of entrepreneur & Uncertainty conceptPage 34
- UNIT 4 SUSTAINABLE TOURISM DEVELOPMENT
- UNIT 5 ENTREPRENEURIAL TEAM ROLESPage 51
- UNIT 6 THE STAGES OF GROWTH CYCLE IN ENTREPRENEURIAL VENTURE
- UNIT 7 DEVELOPMENT AND MARKETING OF TOURISM ENTREPRENEUR SERVICES
- UNIT 10 New program major & choosing entrepreneur in tourism as a career path and success trailPage 103
One paragraph, so you can see how it reads
HCM442 · UNIT 1: The definition of tourism units & Scope of Entrepreneurial tourism venture
It is extremely difficult to define precisely the words tourist and tourism because these terms have different meanings to different people, and no universal definition has yet been adopted.
What you should be able to do
- Define and explain tourism entrepreneurship.
- Apply strategic management principles to tourism ventures.
- Analyze the economic impact of tourism.
- Evaluate the challenges and opportunities in the tourism industry.
- Develop sustainable tourism strategies.
What it prepares you for
- Tourism Manager
- Hotel Manager
- Travel Agency Owner
- Tour Operator
- Event Planner
- Hospitality
- Travel
- Tourism
- Recreation
- Event Management
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 3:
Unit 11: Mintzberg model of strategic decision making for entrepreneur ventures
The Mintzberg model requires understanding of different strategic decision-making modes and their application in complex scenarios.
- Module 3:
Unit 12: Entrepreneurial characteristics & key to sub-stages of business development
This unit requires a detailed understanding of the various stages of small business development and the ability to apply these concepts to real-world scenarios.
A suggested way through it
13 weeks, about 28 hours in total. Yours will differ.
- Week 1Module 1:
Unit 1: Definition of tourism units & Scope of Entrepreneurial tourism venture · 2 hours
Understand the historical perspectives of tourism.. Define tourism units and the scope of entrepreneurial tourism ventures.. Differentiate between tourists, travelers, and visitors..
- Week 2Module 1:
Unit 2: Sources of Tourism expenditure & demand for services by tourists · 2 hours
Identify sources of tourism expenditure.. Analyze the demand for services by tourists.. Understand the TSA assessment of the economy..
- Week 3Module 1:
Unit 3: Dynamism of entrepreneur & Uncertainty concept · 2 hours
Explore the dynamism of entrepreneurs and the concept of uncertainty.. Examine innovations in tourism.. Understand the role of risk-bearers..
- Week 4Module 1:
Unit 4: Sustainable Tourism Development · 2 hours
Define sustainable tourism development.. Discuss the beneficiaries of sustainable development.. Analyze the model of sustainable tourism values and principles..
- Week 5Module 1:
Unit 5: Entrepreneurial Team Role · 2 hours
Define entrepreneurial teams and their roles in tourism development.. Explain the relevance of teams in career development.. Discuss the advantages and disadvantages of entrepreneurial teams..
- Week 6Module 2:
Unit 6: The stages of growth cycle in entrepreneurial venture · 2 hours
Explain the stages of growth cycle in entrepreneurial ventures.. Identify the management functions at each stage.. Discuss the special management problems of small firms..
- Week 7Module 2:
Unit 7: Development and Marketing of Tourism entrepreneurial services · 2 hours
Discuss the development and marketing of tourism entrepreneurial services.. Identify measures of economic impact.. Classify tourism demand for planning and marketing purposes..
- Week 8Module 2:
Unit 8: Role and types of entrepreneur venture in global environment · 2 hours
Examine the roles and types of entrepreneurial ventures in the tourism environment.. Define founding entrepreneurs, general managers, and franchisees.. Identify the importance of small ventures..
- Week 9Module 2:
Unit 9: Strategic Management & Information Technology in tourism · 2 hours
Discuss strategic management and information technology in tourism.. Explain the use of strategic planning.. Understand the basic model of strategic management..
- Week 10Module 2:
Unit 10: New program major & choosing entrepreneur in tourism as a career path & Success Trail · 2 hours
Explore new programs and choosing entrepreneurship in tourism as a career path.. Identify the characteristics of successful entrepreneurs.. Understand the success trail..
- Week 11Module 3:
Unit 11: Mintzberg model of strategic decision making for entrepreneur ventures · 2 hours
Analyze Mintzberg's model of strategic decision-making for entrepreneurial ventures.. Understand the strategic decision-making process.. Explore eight-step strategies for improving strategic decisions..
- Week 12Module 3:
Unit 12: Entrepreneurial characteristics & key to sub-stages of business development · 2 hours
Examine entrepreneurial characteristics and key sub-stages of business development.. Understand the ability to identify potential venture opportunities.. Explore the sub-stages of small business development..
- Week 13Module 3:
Unit 13: Special contribution of entrepreneur tourism venture to the economy · 2 hours
Discuss the special contribution of entrepreneur tourism ventures to the economy.. Understand providing new jobs and introducing innovation.. Explore stimulating economic competition..
Unit 14: Managing entrepreneur tourism challenges and experience · 2 hours
Understand how to manage entrepreneur tourism challenges and experience.. Explore the root causes of failure.. Identify failure symptoms..
Preparing for the exam
- Review key definitions and concepts from Units 1-2 to establish a solid foundation.
- Create case studies applying strategic management models (Unit 9 and 11) to real tourism businesses.
- Focus on understanding the stages of entrepreneurial business development (Unit 6 and 12).
- Practice analyzing the economic impact of tourism using examples from Unit 2 and 13.
- Develop strategies for sustainable tourism development, integrating concepts from Unit 4.
Questions students ask about this course
What is HCM442 about?
This course provides a comprehensive overview of tourism entrepreneurship, covering definitions, scope, and structure of tourism ventures. It explores various types of visitors, trips, and the historical perspective of tourism. The course also delves into managing challenges, understanding tourism expenditure, and promoting sustainable development. Students will learn about strategic management, information technology, and the role of entrepreneurial teams in the global tourism environment. It also highlights the importance of ethical standards and strategic planning.
How many units does HCM442 have?
HCM442, Tourism Entrepreneurship, has 8 units across 1 module, over 165 pages of course material. You can read it one unit at a time.
How many credit units is HCM442?
HCM442 carries 2 credit units, at 400 level in Agricultural Sciences.
Is HCM442 hard?
HCM442 is rated intermediate level, with basic mathematical content. It is mostly theoretical and case study work, and it has a practical component.
How long does HCM442 take to study?
About 45 hours of study, spread across its 8 units.
How is HCM442 assessed?
HCM442 is assessed by Assignments, Tutor Marked Assessments and Final Examination.
What can I do with HCM442?
Tourism Manager, Hotel Manager, Travel Agency Owner, Tour Operator and Event Planner.