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HCM231

Introduction To Food & Beverage Production I

This course introduces students to the fundamentals of food and beverage production. It covers essential aspects such as sales promotion techniques, interpersonal skills for service personnel, and various food and beverage service methods. Students will explore different types of food service outlets, including hotels, hospitals, and fast-food establishments. The course also emphasizes the attributes and roles of personnel in the food and beverage industry, providing a comprehensive overview of the sector.

About this course

Difficulty
Intermediate
Study hours
40 hours
Maths
None
Content
Theoretical
Practical work
No
How it is assessed
  • Assignments
  • Tutor marked assessments
  • Final examination

One paragraph, so you can see how it reads

HCM231 · MODULE 1: UNIT 1 SALES PROMOTION: BASIC DESCRIPTION

Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly those ones with unusual methods, are considered gimmicks by many.

What you should be able to do

  1. Describe advertising as a type of sales promotion
  2. Define interpersonal skills and their importance
  3. Explain food and beverage service methods
  4. Identify the attributes of food and beverage service personnel
  5. Define different types of food and beverage service outlets

What it prepares you for

Careers
  • Restaurant Manager
  • Catering Supervisor
  • Hotel Manager
  • Food Service Director
  • Event Planner
Where it is applied
  • Hotels
  • Restaurants
  • Catering Services
  • Event Management
  • Tourism

Where it gets hard

The units students slow down on, and what makes each one heavy.

  • Module 2: Interpersonal Skills

    Unit 3: Interpersonal skills, dealing with incidents, spillages, returned food etc.

    Understanding the nuances of handling difficult customers and unexpected incidents requires practical experience and quick thinking.

  • Module 3: Food and beverage service Personnel

    Unit 1: Food and beverage service Personnel (Part A)

    Requires understanding of various roles and responsibilities within a food and beverage service establishment.

A suggested way through it

Suggested

13 weeks, about 48 hours in total. Yours will differ.

  1. Week 1Module 1: Sales Promotion
    • Unit 1: Sales Promotion: Basic Description · 3 hours

      Define sales promotion and its types. Understand the role of sales promotion in food and beverage service.

  2. Week 2Module 1: Sales Promotion
    • Unit 2: Sales Promotion: Advertising Mechanizing · 3 hours

      Describe advertising as a sales promotion technique. Explain the different types of advertising used in the food and beverage industry. Understand the role of merchandising in promoting sales.

  3. Week 3Module 1: Sales Promotion
    • Unit 3: Sales Promotion: Personal Selling · 3 hours

      Define personal selling and its importance. Identify the information service staff must have for effective personal selling.

  4. Week 4Module 1: Sales Promotion
    • Unit 4: Sales promotion: Sales Manager and function sales · 3 hours

      Describe the role of a sales manager. Explain function sales and its importance in food and beverage service.

  5. Week 5Module 2: Interpersonal Skills
    • Unit 1: Food and Beverage service methods · 3 hours

      Explain the factors guiding food and beverage service. Describe the food and beverage service sequence. Understand the customer process.

  6. Week 6Module 2: Interpersonal Skills
    • Unit 2: Interpersonal skills: Basic Description, Addressing customers · 3 hours

      Define interpersonal skills. Describe how to address customers appropriately.

  7. Week 7Module 2: Interpersonal Skills
    • Unit 3: Interpersonal skills, dealing with incidents, spillages, returned food etc. · 3 hours

      Identify various interpersonal skills. Explain how to deal with incidents, spillages, and returned food.

  8. Week 8Module 2: Interpersonal Skills
    • Unit 4: Interpersonal skills: dealing with customers with special needs · 3 hours

      Explain how to deal with customers with special needs.

  9. Week 9Module 3: Food and beverage service Personnel
    • Unit 1: Food and beverage service Personnel (Part A) · 3 hours

      Determine the roles of food and beverage service personnel. Explain the selection process for different positions.

  10. Week 10Module 3: Food and beverage service Personnel
    • Unit 2: Food and Beverage Service Personnel (Part B) · 3 hours

      Determine the roles of food and beverage service personnel. Explain the selection process for different positions.

  11. Week 11Module 3: Food and beverage service Personnel
    • Unit 3: Attributes of food and beverage service personnel (Part A) · 3 hours

      Identify the attributes of food and beverage service personnel. Discuss the importance of a professional appearance.

  12. Week 12Module 3: Food and beverage service Personnel
    • Unit 4: Attributes of food and beverages service personnel (Part B) · 3 hours

      Identify the attributes of food and beverage service personnel. Discuss the importance of honesty and loyalty.

  13. Week 13Module 4: Food and beverage Service Outlets
    • Unit 1: Food and beverage Service Outlets (Hotels) · 3 hours

      Explain the characteristics of hotels as food and beverage service outlets. Describe hospital tray service. Discuss airline tray service and rail service. Examine fast food, cafeteria, and public houses as food and beverage service outlets.

    • Unit 2: Food and beverage service outlets (hospital tray service) · 3 hours

      Explain the characteristics of hotels as food and beverage service outlets. Describe hospital tray service. Discuss airline tray service and rail service. Examine fast food, cafeteria, and public houses as food and beverage service outlets.

    • Unit 3: Food and beverage service outlets (Airline tray service and rail service) · 3 hours

      Explain the characteristics of hotels as food and beverage service outlets. Describe hospital tray service. Discuss airline tray service and rail service. Examine fast food, cafeteria, and public houses as food and beverage service outlets.

    • Unit 4: Food and beverage service outlets (Fast foods, cafeteria and public houses) · 3 hours

      Explain the characteristics of hotels as food and beverage service outlets. Describe hospital tray service. Discuss airline tray service and rail service. Examine fast food, cafeteria, and public houses as food and beverage service outlets.

Preparing for the exam

What to do
  • Review all module summaries to reinforce key concepts
  • Practice answering tutor-marked assignment questions
  • Create flashcards for key terms and definitions
  • Focus on understanding the different types of food and beverage service outlets
  • Study the attributes and roles of food and beverage service personnel

Questions students ask about this course

What is HCM231 about?

This course introduces students to the fundamentals of food and beverage production. It covers essential aspects such as sales promotion techniques, interpersonal skills for service personnel, and various food and beverage service methods. Students will explore different types of food service outlets, including hotels, hospitals, and fast-food establishments. The course also emphasizes the attributes and roles of personnel in the food and beverage industry, providing a comprehensive overview of the sector.

How many units does HCM231 have?

HCM231, Introduction To Food & Beverage Production I, has 15 units across 4 modules, over 75 pages of course material. You can read it one unit at a time.

How many credit units is HCM231?

HCM231 carries 2 credit units, at 200 level in Agricultural Sciences.

Is HCM231 hard?

HCM231 is rated intermediate level, with no mathematical content. It is mostly theoretical work.

How long does HCM231 take to study?

About 40 hours of study, spread across its 15 units.

How is HCM231 assessed?

HCM231 is assessed by assignments, tutor marked assessments and final examination.

What can I do with HCM231?

Restaurant Manager, Catering Supervisor, Hotel Manager, Food Service Director and Event Planner.

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