E-Business & Event Management

1. Explain the concepts of E-Business and Event Management.
2. Apply security measures to protect e-business transactions.
3. Develop effective marketing strategies for events.
4. Manage event finances and budgets.
5. Understand the role of media in promoting events.

13 weeks, about 57 hours in total. Yours will differ.

1. Week 1Module 1: Overview of the Internet

   • Unit 1: Internet · 3 hours

     Understand the concept of the Internet and its impact on businesses.. Explore the Internet as a global network and its various components.. Discuss the importance of Internet technology in everyday life..

   • Unit 2: Mobile Telecommunication · 2 hours

     Define mobile communication and telecommunication.. Explain the relationship between mobile communication and telecommunication.. Discuss the importance of mobile telecommunication to an e-business..

2. Week 2Module 1: Overview of the Internet

   • Unit 3: Overview of E-Business · 3 hours

     Define E-business and its nature.. Identify and explain the different types of E-business.. Discuss the importance of E-business to traditional businesses..

   • Unit 4: Website Design · 2 hours

     Understand the concept of a website.. Identify the different types of websites.. Discuss the usefulness of websites to businesses..

3. Week 3Module 2: Internet Advertisement

   • Unit 1: Overview of Internet Advertisement · 4 hours

     Trace the history of web banners.. Explain display advertising and its various forms.. Differentiate contextual and interactive advertising..

4. Week 4Module 2: Internet Advertisement

   • Unit 2: Online Shopping · 4 hours

     Define online shopping and its history.. Identify the target audience for online shopping.. Discuss trends and predictability in online shopping..

5. Week 5Module 2: Internet Advertisement

   • Unit 3: E-payments · 4 hours

     List the various forms of e-payments.. Differentiate the various forms of e-payment methods.. Identify the advantages and disadvantages associated with the use of e-payment methods..

6. Week 6Module 3: E-Business Security

   • Unit 1: Introduction to E-Business Security · 4 hours

     Discuss the relationship between computers and security.. Explain different security methods such as encryption and digital signatures.. Assess the necessity of security for e-businesses..

7. Week 7Module 3: E-Business Security

   • Unit 2: Business Security Challenges · 4 hours

     Identify the needs for e-business security.. Discuss business security challenges such as increased data access.. Explain the importance of scalability and interoperability in e-business security..

8. Week 8Module 3: E-Business Security

   • Unit 3: Network Security and Management · 3 hours

     Define network security and management.. Identify the attributes of a secure network.. Explain the levels of security management for different types of businesses..

   • Unit 4: Copyright Law and Electronic Access to Information · 2 hours

     Define copyright and its scope.. Trace the history and development of copyright law.. Explain the limits and exceptions to copyright..

9. Week 9Module 3: E-Business Security

   • Unit 5: Internet Firewall and Fraud Prevention · 4 hours

     Define Internet firewalls and their benefits.. Identify the tools used by hackers.. Discuss basic firewall design decisions and types of firewalls..

10. Week 10Module 4: Overview of Event Management

    • Unit 1: Introduction to Event Management · 3 hours

      Describe the basic characteristics of events.. Explain the evolution and history of events.. Analyse the structure of the current events industry..

    • Unit 2: Event Project Management · 2 hours

      Identify the importance of event project management to the events industry.. Explain the organizational issues that are taken into consideration in events management projects.. Relate event project management to conventional event planning theories and practices..

11. Week 11Module 4: Overview of Event Management

    • Unit 3: Event Human Resource · 3 hours

      Analyse the human resource challenges of managing events.. Explain the process of event recruitment and selection.. Evaluate the complexities of managing event employees and volunteers..

    • Unit 4: Event Finance · 2 hours

      Appreciate why financial skills are an important part of the event manager's portfolio of skills.. Understand the key financial terminology that is often applied to events.. Understand the meaning of budgeting in operational, tactical and strategic event management contexts..

12. Week 12Module 4: Overview of Event Management

    • Unit 5: Event Marketing · 4 hours

      Describe practical event market analysis methods and considerations.. Explain marketing planning components.. Evaluate the relevance of event marketing as an effective relationship-building tool..

13. Week 13Module 4: Overview of Event Management

    • Unit 6: Event and the Media · 4 hours

      Define event media.. Understand the role of the media in modern events.. Identify what is required to manage media coverage of events..