ENT431 Marketing Ethics & Social Responsibility

About this course

Difficulty: Intermediate
Study hours: 65 hours
Maths: None
Content: Theoretical, case study
Practical work: No

How it is assessed

Assignments
Tutor marked assessments
Final examination

What you'll read

The real module and unit structure of ENT431, taken from the course material NOUN publishes.

Module 1

Module 2

Module 3

Module 4

One paragraph, so you can see how it reads

ENT431 · UNIT 1 DIFFERENT CONCEPT OF ETHICS AND SOCIAL RESPONSIBILITY

There is no consensus on the definition of ethics.Different writers have offered their versions of the study; ethics can be defined as the code of good or bad, or right and wrong in one’s conduct that guides thebehaviour. In concept, the purpose of ethics is to establish principles of behaviour that help people make choices among alternative course of action.

Start reading Get the original PDF, if you want it

What you should be able to do

Explain the concept of marketing ethics and social responsibility.
Discuss ethical principles in business.
Examine societal marketing and its application.
Identify components of social marketing.
Explain the differences between ethical and legal behavior.

What it prepares you for

Careers

Marketing Manager
Corporate Social Responsibility Manager
Ethics Officer
Brand Manager
Public Relations Specialist

Where it is applied

Consumer Goods
Retail
Advertising
Public Relations
Non-profit

Where it gets hard

The units students slow down on, and what makes each one heavy.

Module 3: Ethical/Legal Behaviours in Marketing and Regulation
Unit 1: Differences between Ethical and Legal Behaviour in Marketing
Understanding the nuances between legal compliance and ethical conduct requires careful analysis of case studies and real-world scenarios.
Module 3: Ethical/Legal Behaviours in Marketing and Regulation
Unit 2: Factors Influencing Ethical and Unethical Marketing Management Decision
The complex interplay of cultural values, personal ethics, and organizational pressures makes it challenging to navigate ethical dilemmas.

A suggested way through it

Suggested

13 weeks, about 39 hours in total. Yours will differ.

Week 1Module 1: Nature of Marketing Ethics and Social Responsibility
- Unit 1: Different Concept of Ethics and Social Responsibility · 3 hours
  Understand the different concepts of ethics and social responsibility.. Distinguish between ethics and social responsibility.. Define marketing ethics and corporate social audit..
Week 2Module 1: Nature of Marketing Ethics and Social Responsibility
- Unit 2: Ethical Principles in Business · 3 hours
  Explain ethics and business in detail.. Identify the application of moral standards to business.. Examine the moral responsibility of a person in business..
Week 3Module 1: Nature of Marketing Ethics and Social Responsibility
- Unit 3: Societal Marketing · 3 hours
  Explain societal marketing.. Trace a brief history of societal marketing.. Assess the features, functions, and effects of societal marketing.. Examine societal marketing and social marketing..
Week 4Module 1: Nature of Marketing Ethics and Social Responsibility
- Unit 4: Micro-Marketing · 3 hours
  Differentiate between micro and macro marketing.. State the scope of micro-marketing.. Discuss micro-marketing functions.. Highlight the universal macro-marketing functions..
Week 5Module 1: Nature of Marketing Ethics and Social Responsibility
- Unit 5: Social Responsibility Activities of Marketing · 3 hours
  Define marketing social responsibility.. Highlight some of the groups to which social responsibility activities of marketing are being extended.. Explain the problems of implementing social responsibility in Nigeria..
Week 6Module 1: Nature of Marketing Ethics and Social Responsibility
- Unit 6: Social Criticism of Marketing · 3 hours
  Assess the impacts of social criticisms of marketing on the society.. Explain some of the problems and benefits multinational market groups represent for international marketers..
Week 7Module 2: Marketing Ethics and the Society
- Unit 1: Consumerism · 3 hours
  Define and explain consumerism.. Mention the factors that led to the rise of consumerism.. List and explain the various components of consumerism.. Highlight the notable consumer rights..
Week 8Module 2: Marketing Ethics and the Society
- Unit 2: Environmentalism I · 3 hours
  Explain the meaning of environmentalism.. Trace the evolution of environmentalism.. Differentiate between environmentalism and consumerism.. List and explain the major controlled measures of environmental pollution..
Week 9Module 2: Marketing Ethics and the Society
- Unit 3: Ethics and Environmentalism II · 3 hours
  Describe the two main sources of threats to the environment.. Explain ethical issues raised by pollution from commercial and industrial enterprises.. Identify obligations to conserve resources..
Week 10Module 2: Marketing Ethics and the Society
- Unit 4: Green Marketing · 3 hours
  Define green marketing.. Examine the assumptions of green marketing.. Discuss the keys to successful implementation of green marketing.. Explain the benefits and pitfalls of green marketing..
Week 11Module 2: Marketing Ethics and the Society
- Unit 5: Arguments on Marketing Ethics · 3 hours
  Argue for marketing ethics and social responsibility.. Argue against marketing ethics.. Explain a review of regulation and enforcement of ethics in marketing..
Week 12Module 2: Marketing Ethics and the Society
- Unit 6: Roles and Significance of Ethics in Marketing · 3 hours
  Examine the perceived importance of ethics and ethical decisions in marketing.. Explain the effects of perceived ethical problems..
Week 13Final Revision
- Final Revision · 3 hours
  Review all modules and units.. Work on assignments and TMAs.. Prepare for final examinations..

Preparing for the exam

What to do

Review key definitions and concepts from Units 1-3 of Module 1.
Create case studies applying ethical frameworks to marketing scenarios.
Focus on the differences between legal and ethical conduct (Module 3, Unit 1).
Practice analyzing the impact of cultural differences on ethical decisions (Module 3, Unit 2).
Summarize the core principles of enlightened marketing (Module 3, Unit 5).

Questions students ask about this course

What is ENT431 about?

This course introduces students to marketing ethics and social responsibility, providing a comprehensive understanding of the principles and standards that define acceptable conduct in the marketplace. It explores ethical principles in business, theories of ethics, societal marketing, and consumerism. Students will examine the differences between ethical and legal behavior, factors influencing ethical decisions, and the importance of ethical and socially responsible consumer behavior. The course also covers environmentalism, green marketing, and the challenges of implementing social responsibility in Nigeria.

How many units does ENT431 have?

ENT431, Marketing Ethics & Social Responsibility, has 21 units across 4 modules, over 176 pages of course material. You can read it one unit at a time.

How many credit units is ENT431?

ENT431 carries 2 credit units, at 400 level in Management Sciences.

Is ENT431 hard?

ENT431 is rated intermediate level, with no mathematical content. It is mostly theoretical and case study work.

How long does ENT431 take to study?

About 65 hours of study, spread across its 21 units.

How is ENT431 assessed?

ENT431 is assessed by assignments, tutor marked assessments and final examination.

What can I do with ENT431?

Marketing Manager, Corporate Social Responsibility Manager, Ethics Officer, Brand Manager and Public Relations Specialist.

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