E-Business

1. Explain Internet, Mobile Telecommunication, Overview of E-Business and Website Design
2. Write an Overview of Internet Advertisement, Online Shopping and E-Payments
3. Discuss E-Marketing, E-Market Opportunity Analysis for Firms, Developing An E-Marketing Plan, Online Strategy Formulation Plan, Market Communication and Branding, Financial Appraisal and Implementation and Control of E-Marketing Plan
4. Introduce E-Business Security, Business Security Challenges, Network Security and Management, Copyright Law and Electronic Access to Information and Internet Firewall and Fraud Prevention
5. Apply e-business concepts to real-world scenarios

13 weeks, about 36 hours in total. Yours will differ.

1. Week 1Module 1: Overview of the Internet

   • Unit 1: Internet · 2 hours

     Understand the meaning of the internet, brief history of intent, its basics and services. Describe the relationship between the internet and a business. Know the importance of the Internet in the society.

2. Week 2Module 1: Overview of the Internet

   • Unit 2: Mobile Telecommunication · 2 hours

     Understand the concept of Mobile Communication and Telecommunication, types of telecommunication, features and its generations.. Explain the relationship between mobile communication and telecommunication. Discuss how e-businesses can use mobile telecommunication for all their operations.

3. Week 3Module 1: Overview of the Internet

   • Unit 3: Overview of E-Business · 2 hours

     Understand the nature of an e-business and differentiate e-business from e-commerce. Know its importance, limitations and the different types of e-businesses. Identify and explain the different E-business models.

4. Week 4Module 1: Overview of the Internet

   • Unit 4: Website Design · 2 hours

     Define and understand the concept of a website. Identify the different types of websites. Know the usefulness of websites.

5. Week 5Module 2: Internet Advertisement

   • Unit 1: Overview of Internet Advertisement · 2 hours

     Trace the history of web banner. Explain what is Display Advertising. Differentiate the various forms of web advertising. Differentiate contextual and interactive advertising. Define social media optimization and origin. Enumerate understand and know the use of digital marketing. Enumerate e-procurement and its advantages and disadvantages..

6. Week 6Module 2: Internet Advertisement

   • Unit 2: Online Shopping · 2 hours

     Define online shopping. Trace the history and development of online shopping. Identify the target audience of online shopping. Recount the trends in online shopping. Identify the payment systems available for online shoppers. Enumerate the issues of logistics, security, convenience, user interface, and much more..

7. Week 7Module 2: Internet Advertisement

   • Unit 3: E-Payments · 2 hours

     List the various forms of e-payments. Differentiate the various forms of e-payment methods. Identify the advantages and disadvantages associated with the use of the e-payment methods. Answer the questions of security as well as other challenges that come with use of the e-payment options..

8. Week 8Module 3: Concept of E-Marketing

   • Unit 1: Overview of E-Marketing · 2 hours

     Define Electronic marketing. Identify some services associated with Internet marketing. Differentiate Electronic marketing from traditional form of marketing. Know the advantages of Electronic marketing as well as the limitations. Understand the basic security concerns about Electronic marketing. Answer the question of the impact of Electronic marketing to industries. Know what Electronic market structure is..

9. Week 9Module 3: Concept of E-Marketing

   • Unit 2: E-Market Opportunity Analysis for Firms · 2 hours

     Define and understand the concept of e-marketing opportunity analysis. List the benefits of the concept. Identify the steps in the E-Marketing Opportunity analysis process..

   • Unit 3: Developing an E-Marketing Plan · 2 hours

     Identify the four Ps of marketing. Define a target market. Identify competition. Develop marketing budget and the location of a market. Develop pricing, promotional and marketing strategies. Find the right market mix..

10. Week 10Module 3: Concept of E-Marketing

    • Unit 4: Online Strategy Formulation Plan · 2 hours

      Develop internet marketing strategy. Enumerate the important things in developing internet marketing strategies. Avoid myths in internet marketing. Market in a virtual marketing world. Network on the Internet..

    • Unit 5: Market Communication and Branding · 2 hours

      Define Market Communication and understand its importance. Explain the role of the Internet in a Marketing Communication campaign.. Identify and explain the communication types and steps in the communication process. Define what branding is and brand equity.. Enumerate the Seven-step Branding process.

11. Week 11Module 3: Concept of E-Marketing

    • Unit 6: Financial Appraisal, Implementation and Control of E-Marketing Plan · 2 hours

      Understand the concept of financial appraisal and know the techniques to use to appraise the finances of a potential project.. Know how to Control and Implement an E-marketing plan..

12. Week 12Module 4: E-Business Security

    • Unit 1: Introduction to E-Business Security · 2 hours

      List the various types of security measures for e-commerce. Assess security measures. Identify some security measures for a web site. Explain the relevance of security measures. Explain the basic principles for customer security. Track a customer as a security measure..

    • Unit 2: Business Security Challenges · 2 hours

      Explain the greatest promises of e-business. Understand the needs for the security of e-business. Discuss cases of problems encountered in e-business transactions..

13. Week 13Module 4: E-Business Security

    • Unit 3: Network Security and Management · 2 hours

      Define network security and management. Identify the attributes of a secure network. Identify the components of a functional architecture of network management. Explain the levels of network management and how they differ from one another. Identify the constituents of Management Functional Areas (MFAs). Define how to implement network security and management..

    • Unit 4: Copyright Law and Electronic Access to Information · 2 hours

      Define and know the concept of copyright. Trace the history and development of copyright. Answer the question of the scope and justification in applying copyright. Understand how to obtain and enforce copyright. Explain the limit and exceptions to copyright..

    • Unit 5: Internet Firewall and Fraud Prevention · 2 hours

      Explain the concerns of network security administrators. Define Internet firewalls. Identify the benefits and limitations associated with Internet firewalls. Identify the tools used by hackers as way of knowing how to counter their operations. Identify the kind of decisions to make in design of firewalls. Identify and differentiate the types of firewalls..