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ENT401Management Sciences2 Unitsintermediate

E-Business

This course introduces the concept and nature of E-Business, its components, and its roles in businesses and society. It explores areas such as internet and mobile telecommunications, website design, internet advertisements, online sales, and e-payments. The course also covers e-marketing, e-market opportunity analysis, e-marketing plans, online strategy formulation, market communication, branding, financial appraisal, implementation, control, e-business security, copyright law, and fraud prevention.

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90h

Study Time

13

Weeks

7h

Per Week

basic

Math Level

Course Keywords

E-BusinessE-MarketingInternetSecurityAdvertisement

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

➕

Math Level

Basic Math

🔬

Learning Type

Hands-on Practice

Course Topics

Key areas covered in this course

1

Internet and Mobile Telecommunication

2

E-Business Concepts

3

Website Design

4

Internet Advertisement

5

Online Shopping

6

E-Payments

7

E-Marketing

8

E-Business Security

9

Copyright Law

10

Fraud Prevention

Total Topics10 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

E-commerce Manager

Apply your skills in this growing field

Digital Marketing Specialist

Apply your skills in this growing field

Online Business Consultant

Apply your skills in this growing field

Web Developer

Apply your skills in this growing field

Network Security Analyst

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

RetailFinanceTechnologyMarketingTelecommunications

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Overview of the Internet

2h

Unit 1: Internet

2 study hours

•Understand the meaning of the internet, brief history of intent, its basics and services
•Describe the relationship between the internet and a business
•Know the importance of the Internet in the society

Week

2

Module 1: Overview of the Internet

2h

Unit 2: Mobile Telecommunication

2 study hours

•Understand the concept of Mobile Communication and Telecommunication, types of telecommunication, features and its generations.
•Explain the relationship between mobile communication and telecommunication
•Discuss how e-businesses can use mobile telecommunication for all their operations

Week

3

Module 1: Overview of the Internet

2h

Unit 3: Overview of E-Business

2 study hours

•Understand the nature of an e-business and differentiate e-business from e-commerce
•Know its importance, limitations and the different types of e-businesses
•Identify and explain the different E-business models

Week

4

Module 1: Overview of the Internet

2h

Unit 4: Website Design

2 study hours

•Define and understand the concept of a website
•Identify the different types of websites
•Know the usefulness of websites

Week

5

Module 2: Internet Advertisement

2h

Unit 1: Overview of Internet Advertisement

2 study hours

•Trace the history of web banner
•Explain what is Display Advertising
•Differentiate the various forms of web advertising
•Differentiate contextual and interactive advertising
•Define social media optimization and origin
•Enumerate understand and know the use of digital marketing
•Enumerate e-procurement and its advantages and disadvantages.

Week

6

Module 2: Internet Advertisement

2h

Unit 2: Online Shopping

2 study hours

•Define online shopping
•Trace the history and development of online shopping
•Identify the target audience of online shopping
•Recount the trends in online shopping
•Identify the payment systems available for online shoppers
•Enumerate the issues of logistics, security, convenience, user interface, and much more.

Week

7

Module 2: Internet Advertisement

2h

Unit 3: E-Payments

2 study hours

•List the various forms of e-payments
•Differentiate the various forms of e-payment methods
•Identify the advantages and disadvantages associated with the use of the e-payment methods
•Answer the questions of security as well as other challenges that come with use of the e-payment options.

Week

8

Module 3: Concept of E-Marketing

2h

Unit 1: Overview of E-Marketing

2 study hours

•Define Electronic marketing
•Identify some services associated with Internet marketing
•Differentiate Electronic marketing from traditional form of marketing
•Know the advantages of Electronic marketing as well as the limitations
•Understand the basic security concerns about Electronic marketing
•Answer the question of the impact of Electronic marketing to industries
•Know what Electronic market structure is.

Week

9

Module 3: Concept of E-Marketing

4h

Unit 2: E-Market Opportunity Analysis for Firms

2 study hours

•Define and understand the concept of e-marketing opportunity analysis
•List the benefits of the concept
•Identify the steps in the E-Marketing Opportunity analysis process.

Unit 3: Developing an E-Marketing Plan

2 study hours

•Identify the four Ps of marketing
•Define a target market
•Identify competition
•Develop marketing budget and the location of a market
•Develop pricing, promotional and marketing strategies
•Find the right market mix.

Week

10

Module 3: Concept of E-Marketing

4h

Unit 4: Online Strategy Formulation Plan

2 study hours

•Develop internet marketing strategy
•Enumerate the important things in developing internet marketing strategies
•Avoid myths in internet marketing
•Market in a virtual marketing world
•Network on the Internet.

Unit 5: Market Communication and Branding

2 study hours

•Define Market Communication and understand its importance
•Explain the role of the Internet in a Marketing Communication campaign.
•Identify and explain the communication types and steps in the communication process
•Define what branding is and brand equity.
•Enumerate the Seven-step Branding process

Week

11

Module 3: Concept of E-Marketing

2h

Unit 6: Financial Appraisal, Implementation and Control of E-Marketing Plan

2 study hours

•Understand the concept of financial appraisal and know the techniques to use to appraise the finances of a potential project.
•Know how to Control and Implement an E-marketing plan.

Week

12

Module 4: E-Business Security

4h

Unit 1: Introduction to E-Business Security

2 study hours

•List the various types of security measures for e-commerce
•Assess security measures
•Identify some security measures for a web site
•Explain the relevance of security measures
•Explain the basic principles for customer security
•Track a customer as a security measure.

Unit 2: Business Security Challenges

2 study hours

•Explain the greatest promises of e-business
•Understand the needs for the security of e-business
•Discuss cases of problems encountered in e-business transactions.

Week

13

Module 4: E-Business Security

6h

Unit 3: Network Security and Management

2 study hours

•Define network security and management
•Identify the attributes of a secure network
•Identify the components of a functional architecture of network management
•Explain the levels of network management and how they differ from one another
•Identify the constituents of Management Functional Areas (MFAs)
•Define how to implement network security and management.

Unit 4: Copyright Law and Electronic Access to Information

2 study hours

•Define and know the concept of copyright
•Trace the history and development of copyright
•Answer the question of the scope and justification in applying copyright
•Understand how to obtain and enforce copyright
•Explain the limit and exceptions to copyright.

Unit 5: Internet Firewall and Fraud Prevention

2 study hours

•Explain the concerns of network security administrators
•Define Internet firewalls
•Identify the benefits and limitations associated with Internet firewalls
•Identify the tools used by hackers as way of knowing how to counter their operations
•Identify the kind of decisions to make in design of firewalls
•Identify and differentiate the types of firewalls.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create concept maps linking Module 1 units to understand foundational technologies.

2

Practice website design principles from Module 1, Unit 4 by creating sample layouts.

3

Analyze real-world e-commerce sites, identifying advertising strategies from Module 2.

4

Develop sample e-marketing plans for different businesses based on Module 3 units.

5

Study network security protocols from Module 4, Units 1-3, focusing on encryption and firewalls.

6

Review copyright law principles from Module 4, Unit 4, focusing on fair use and licensing.

7

Practice identifying and preventing fraud scenarios from Module 4, Unit 5.

8

Allocate study time proportionally to the number of units in each module.

9

Use online resources and case studies to supplement the course material.

10

Form study groups to discuss complex concepts and share insights.

11

Review all self-assessment exercises and TMAs to reinforce learning.

12

Create flashcards for key terms and definitions.

13

Simulate exam conditions by practicing with past questions.

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