Strategic Management
- Management Sciences
- 300 level
- 2 credit units
- 213 pages
- 14 units
This course provides a thorough understanding of strategic management theory and practice. It explores the roles and responsibilities of general management, focusing on structures and processes. Key areas include strategic management foundations, processes, SWOT analysis, opportunity analysis, market targeting, and Total Quality Management (TQM). Students will learn to analyze business environments, formulate strategies, and implement effective management controls.
About this course
- Difficulty
- Intermediate
- Study hours
- 208 hours
- Maths
- None
- Content
- Theoretical
- Practical work
- No
- Assignments
- Tutor marked assessments
- Final examination
What you'll read
The real module and unit structure of ENT329, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
ENT329 · UNIT 1: OVERVIEW OF STRATEGIC MANAGEMENT
Utilise the time between the conclusion of the last study unit and sitting for the examination to revise the entire course. You may find it useful to review your self-assessment tests, Tutor-Marked Assignments and comments written on them before the examination.
What you should be able to do
- Explain management strategies
- Play a key role in business strategic development
- Perform SWOT analysis for any business
- Familiarize with strategic management decisions
- Understand the theory and practice of strategic management
What it prepares you for
- Business Analyst
- Management Consultant
- Strategic Planner
- Project Manager
- Business Development Manager
- Consulting
- Manufacturing
- Finance
- Healthcare
- Technology
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 3:
Unit 1: Strategic Alternative- Grand Strategies
Requires understanding of complex strategic options and their implications for organizational performance.
- Module 3:
Unit 2: Strategic Choice
Involves evaluating various strategic alternatives and making informed decisions based on both quantitative and qualitative factors.
A suggested way through it
13 weeks, about 42 hours in total. Yours will differ.
- Week 1Module 1:
Unit 1: Overview of Strategic Management · 3 hours
Define strategic management and its components.. Discuss the dimensions of strategic decisions.. Explain the different levels of strategy within an organization..
- Week 2Module 1:
Unit 2: Strategic Management Process · 3 hours
Describe the strategic management process.. Analyze the history of strategic management.. Discuss the importance and limitations of strategic management..
- Week 3Module 1:
Unit 3: Strategic Decision-Making · 3 hours
Define decision-making and its nature.. Classify different types of decisions.. Discuss the stages involved in the decision-making process..
- Week 4Module 1:
Unit 4: SWOT Analysis · 3 hours
Define SWOT analysis and its objectives.. Explain the origin of the SWOT analysis model.. List the advantages of SWOT analysis..
- Week 5Module 1:
Unit 5: Opportunity Analysis and Market Targeting · 3 hours
Explain opportunity analysis and its components.. Define the term market and market segmentation.. Discuss market targeting and its approaches..
- Week 6Module 2:
Unit 1: Strategy Formulation · 3 hours
Define strategy formulation and its importance.. Describe the mission statement and its components.. Discuss strategy implementation and its challenges..
- Week 7Module 2:
Unit 2: Strategic Management Control and Evaluation · 3 hours
Define strategic management control and evaluation.. List the types of strategic control systems.. Highlight the benefits of strategy evaluation and control..
- Week 8Module 2:
Unit 3: Strategic Management Planning · 3 hours
Define strategic management planning and its scope.. Explain how a mission statement is formulated.. Describe action planning and its importance..
- Week 9Module 2:
Unit 4: Corporate Planning · 3 hours
Define corporate planning and corporate objectives.. Discuss the peculiarities of corporate objectives.. Highlight the objectives of corporate planning..
- Week 10Module 2:
Unit 5: Total Quality Management (TQM) · 3 hours
Define Total Quality Management (TQM).. Trace the history of Total Quality Management.. List and discuss the basic principles of Total Quality Management..
- Week 11Module 3:
Unit 1: Strategic Alternative- Grand Strategies · 3 hours
Define strategic alternative.. Describe the foundations of strategy.. State the scope and steps in strategy formulation..
- Week 12Module 3:
Unit 2: Strategic Choice · 3 hours
Enumerate steps in strategic choice.. Discuss the quantitative and qualitative factors often considered in strategic choice.. Explain the concept of contingency and the content of a strategic plan..
- Week 13Module 3:
Unit 3: Activating Strategy · 3 hours
Explain policy and examine its nature.. Define procedures and analyze organizational procedure.. Discuss programme development and enumerate types and sources of resource planning for implementation..
Unit 4: Structural Implementation · 3 hours
Explain the concept of structure.. Describe the dimensions of structure.. Discuss the structural alternatives for strategic choices..
Preparing for the exam
- Create SWOT analysis templates for different industries.
- Practice decision-making scenarios using case studies.
- Develop a comprehensive understanding of TQM principles.
- Review strategic management models and frameworks.
- Summarize key concepts and theories from each unit.
Questions students ask about this course
What is ENT329 about?
This course provides a thorough understanding of strategic management theory and practice. It explores the roles and responsibilities of general management, focusing on structures and processes. Key areas include strategic management foundations, processes, SWOT analysis, opportunity analysis, market targeting, and Total Quality Management (TQM). Students will learn to analyze business environments, formulate strategies, and implement effective management controls.
How many units does ENT329 have?
ENT329, Strategic Management, has 14 units across 3 modules, over 213 pages of course material. You can read it one unit at a time.
How many credit units is ENT329?
ENT329 carries 2 credit units, at 300 level in Management Sciences.
Is ENT329 hard?
ENT329 is rated intermediate level, with no mathematical content. It is mostly theoretical work.
How long does ENT329 take to study?
About 208 hours of study, spread across its 14 units.
How is ENT329 assessed?
ENT329 is assessed by assignments, tutor marked assessments and final examination.
What can I do with ENT329?
Business Analyst, Management Consultant, Strategic Planner, Project Manager and Business Development Manager.