Small Scale Business Management

1. Explain the scope and nature of small business management
2. Describe business goals and characteristics of small business enterprises
3. Understand the basic concepts of management
4. Develop a marketing strategy and plan
5. Conduct market analysis and identify target markets
6. Explain and develop a budget and breakeven analysis

13 weeks, about 56 hours in total. Yours will differ.

1. Week 1Module 1:

   • Unit 1: Management of Small Business · 4 hours

     Define management and small business.. Understand the concepts of management and small scale business.. Identify the role that the nature of management has in business decisions..

2. Week 2Module 1:

   • Unit 2: Characteristics and Business goals of Small Business Enterprises · 4 hours

     Explain the major characteristics of small business.. Define the goals of small business.. Discuss the importance of profitability, efficiency, and growth for small businesses..

3. Week 3Module 1:

   • Unit 3: Need for Small Business Enterprises · 4 hours

     Explain the importance of small business.. Explain the problems of small business.. Discuss the role of small businesses in economic development..

4. Week 4Module 1:

   • Unit 4: Basic Concepts in Management · 4 hours

     Define management.. Explain the basic concepts of management.. Discuss the importance of management in various organizational settings..

5. Week 5Module 1:

   • Unit 5: Management Principles · 4 hours

     Define management principle.. Explain the usefulness of management principles.. Discuss the universal principles of management as highlighted by Henry Fayol..

6. Week 6Module 1:

   • Unit 6: Marketing Strategy and Planning · 4 hours

     Understand the concept of Marketing Strategy.. Define Planning.. Know the importance of planning.. Identify the types of plans..

7. Week 7Module 2:

   • Unit 7: Strategic marketing Planning Process · 4 hours

     Understand and explain the strategic marketing planning process.. Develop, discuss and know the purpose, content and responsibilities of the annual marketing plan..

8. Week 8Module 2:

   • Unit 8: Market Analysis · 4 hours

     Explain the marketing environment.. Explain micro-environmental variables.. Explain macro-environmental variables.. Differentiate between opportunities and threats..

9. Week 9Module 2:

   • Unit 9: Marketing Mix; Pricing Policies and Strategies · 4 hours

     State the factors affecting the pricing decision.. State the importance and role of cost in pricing.. Identify the different methods used in pricing..

10. Week 10Module 2:

    • Unit 10: Marketing Mix; Product · 4 hours

      Define a product.. Classify products into either consumer or industrial products.. Explain the characteristics of industrial products..

11. Week 11Module 2:

    • Unit 11: Marketing Mix; Channels of Distribution · 4 hours

      Explain marketing channels.. Explain types of channels.. Describe the role of distribution channels in the overall marketing of products.. State the factors involved in selection of an appropriate channel mix..

12. Week 12Module 2:

    • Unit 12: Marketing Mix; Promotion · 4 hours

      Explain the nature and role of personal selling and sales promotion.. List different types of sales positions and sales promotion schemes.. Describe the steps involved in the selling process..

13. Week 13Module 3:

    • Unit 17: Break-Even Chart · 4 hours

      Understand the meaning of Break-Even chart.. Know the types and how to construct and prepare the Break-Even chart.. Identify the advantages and limitations of the break-even chart..

    • Unit 13: Sources of Information · 4 hours

      Understand the meaning of Sources of Information.. Know the strategic importance of information.. Explain the characteristics and costs of useful information..