Strategic Management
- Management Sciences
- 800 level
- 169 pages
- 15 units
This course provides an in-depth understanding of strategic management, covering its definition, scope, and theories. It explores SWOT analysis, environmental analysis, and fundamental approaches to strategic management. The course also examines different types of strategies, key concepts in strategic planning, strategy formulation, implementation, and the impact of organizational culture, leadership, and rewards. Additionally, it addresses the role of technology and the need for alternative strategies in a dynamic business environment.
About this course
- Difficulty
- Intermediate
- Study hours
- 48 hours
- Maths
- Basic
- Content
- Theoretical, case study
- Practical work
- No
- Assignments
- Tutor marked assessments
- Final examination
What you'll read
The real module and unit structure of BUS849, taken from the course material NOUN publishes.
- UNIT 1: STRATEGY EVALUATIONPage 99
- UNIT 2 STRATEGY EVALUATION USING OTHER TECHNIQUESPage 111
- UNIT 3 STRATEGY IMPLEMENTATION AND CONTROLPage 120
- UNIT 4 STRATEGY IMPLEMENTATION AND ORGANIZATIONAL CULTURE, LEADERSHIP AND REWARDSPage 131
- UNIT 5 IMPLEMENTING STRATEGY: ORGANIZATIONS RESPONSE, INNOVATION AND POLITICSPage 140
- UNIT 6: INFORMATION TECHNOLOGY MANAGEMENT STRATEGIESPage 147
One paragraph, so you can see how it reads
BUS849 · UNIT 2: CORPORATION AND MANAGEMENT
Strategic Management: Strategic management, on the other hand, encompasses the entire process of managing an organization's strategy. It involves the formulation, implementation, and evaluation of strategies to achieve the organization's goals. Strategic management is a broader and more comprehensive concept that integrates strategy with other key management functions, such as organizational planning, decision- making, resource allocation, and performance measurement.
What you should be able to do
- Explain the concept of Strategic Management
- Discuss the scope of strategic management
- Analyze the SWOT Analysis
- Justify the importance of the strategy formulation
- Describe the importance of strategic management
What it prepares you for
- Business Analyst
- Management Consultant
- Strategic Planner
- Project Manager
- Entrepreneur
- Consulting
- Finance
- Healthcare
- Technology
- Manufacturing
Where it gets hard
The units students slow down on, and what makes each one heavy.
- Module 3: Strategy Evaluation
Unit 2: Strategy Evaluation Using Other Technique
Requires understanding of complex matrix models and their application in diverse business scenarios.
- Module 3: Strategy Evaluation
Unit 4: Strategy Implementation and Organisation's Culture, Leadership and Rewards
Involves integrating diverse organizational elements and managing resistance to change.
A suggested way through it
13 weeks, about 30 hours in total. Yours will differ.
- Week 1Module 1: Introduction to Strategic Management
Unit 1: Introduction to Strategic Management · 2 hours
Read Unit 1: Introduction to Strategic Management. Understand the meaning and components of strategic management. Identify elements and characteristics of a mission statement.
- Week 2Module 1: Introduction to Strategic Management
Unit 2: Corporation and Management · 2 hours
Read Unit 2: Corporation and Management. Analyze components of an effective mission statement. Discuss elements included in a company's profile.
- Week 3Module 1: Introduction to Strategic Management
Unit 3: Fundamental Approach to Strategic Management · 2 hours
Read Unit 3: Fundamental Approach to Strategic Management. Understand key concepts and principles of strategic management. Evaluate how industrial factors influence strategic decision-making.
- Week 4Module 1: Introduction to Strategic Management
Unit 4: Environmental Analysis · 2 hours
Read Unit 4: Environmental Analysis. Define key elements and factors that influence the industry environment. Identify components of the external environment.
- Week 5Module 1: Introduction to Strategic Management
Unit 5: SWOT Analysis · 2 hours
Read Unit 5: SWOT Analysis. Explain the meaning of SWOT analysis. Identify and assess internal strengths and weaknesses of a business.
- Week 6Module 2: Strategic Choice
Unit 1: Strategic Choice · 2 hours
Read Unit 1: Strategic Choice. Explain the process of selecting a course of action. Identify factors that serve as the basis for considering different strategic options.
- Week 7Module 2: Strategic Choice
Unit 2: Strategic Planning · 2 hours
Read Unit 2: Strategic Planning. Explain the definition of strategic planning. Differentiate between strategic planning and fiscal planning.
- Week 8Module 2: Strategic Choice
Unit 3: Strategy Formulation · 2 hours
Read Unit 3: Strategy Formulation. Articulate key components and considerations in the strategy formulation process. Explain how the formulated strategy aligns with the organization's goals.
- Week 9Module 2: Strategic Choice
Unit 4: Types of Strategy · 2 hours
Read Unit 4: Types of Strategy. Identify and differentiate between different strategic approaches. Analyze situational factors that influence the selection of a specific strategy.
- Week 10Module 2: Strategic Choice
Unit 5: Strategy Implementation and Execution · 2 hours
Read Unit 5: Strategy Implementation and Execution. Give a clear definition of strategy implementation. Identify key stakeholders responsible for strategy implementation.
- Week 11Module 3: Strategy Evaluation
Unit 1: Strategy Evaluation · 2 hours
Read Unit 1: Strategy Evaluation. Explain the importance of assessing strategy effectiveness. Identify key components of strategy evaluation.
- Week 12Module 3: Strategy Evaluation
Unit 2: Strategy Evaluation Using Other Technique · 2 hours
Read Unit 2: Strategy Evaluation Using Other Technique. Identify shortcomings of the BCG matrix. Analyze corporate strategies in relation to the organization's goals.
Unit 3: Strategy Implementation and Control · 2 hours
Read Unit 3: Strategy Implementation and Control. Identify potential problems and apply problem-solving skills. Assess the strategy implementation process and identify gaps.
- Week 13Module 3: Strategy Evaluation
Unit 4: Strategy Implementation and Organisation's Culture, Leadership and Rewards · 2 hours
Read Unit 4: Strategy Implementation and Organisation's Culture, Leadership and Rewards. Discuss how organizational culture can influence strategy implementation. Identify the role of leadership in driving organizational goals.
Unit 5: Implementing Strategy: Organization's Response, Innovation and Politics · 2 hours
Read Unit 5: Implementing Strategy: Organization's Response, Innovation and Politics. Identify the importance of company flexibility and responsiveness. Explain how well-designed reward systems can incentivize employees.
Preparing for the exam
- Review all unit objectives and summaries
- Practice SWOT analysis on real-world companies
- Create concept maps linking strategy formulation and implementation
- Study case studies to understand practical applications
- Focus on understanding different types of strategies and their suitability for various scenarios
Questions students ask about this course
What is BUS849 about?
This course provides an in-depth understanding of strategic management, covering its definition, scope, and theories. It explores SWOT analysis, environmental analysis, and fundamental approaches to strategic management. The course also examines different types of strategies, key concepts in strategic planning, strategy formulation, implementation, and the impact of organizational culture, leadership, and rewards. Additionally, it addresses the role of technology and the need for alternative strategies in a dynamic business environment.
How many units does BUS849 have?
BUS849, Strategic Management, has 15 units across 3 modules, over 169 pages of course material. You can read it one unit at a time.
Is BUS849 hard?
BUS849 is rated intermediate level, with basic mathematical content. It is mostly theoretical and case study work.
How long does BUS849 take to study?
About 48 hours of study, spread across its 15 units.
How is BUS849 assessed?
BUS849 is assessed by assignments, tutor marked assessments and final examination.
What can I do with BUS849?
Business Analyst, Management Consultant, Strategic Planner, Project Manager and Entrepreneur.