Public Services Broadcasting
- Social Sciences
- 400 level
- 121 pages
- 6 units
This course explores the principles and practices of Public Service Broadcasting (PSB), examining its role in democratic societies. It delves into the history of PSB, its distinguishing features from other broadcasting models, and its significance in promoting public interest. The course also covers ethical considerations, regulatory frameworks, and the impact of commercialism and government control on PSB's mission. Students will gain a comprehensive understanding of PSB's function as a vital component of media pluralism and democratic governance.
About this course
- Difficulty
- Intermediate
- Study hours
- 78 hours
- Maths
- None
- Content
- Theoretical, case study
- Practical work
- Yes
- Assignments
- Tutor marked assignments
- Final examination
What you'll read
The real module and unit structure of BCJ433, taken from the course material NOUN publishes.
One paragraph, so you can see how it reads
BCJ433 · UNIT 1: NATURE OF COMMUNICATION
Immediately the word communication is mentioned in a literate society, people tend to have a fair idea of what the speaker or writer intends to say, yet they may not really picture out in their brain what communication is. However, where there is effective communication there is understanding among the participants in the communication situation.
What you should be able to do
- Define and explain the concept of public service broadcasting.
- Differentiate between public service broadcasting and other forms of broadcasting.
- Understand the legal and ethical frameworks governing public service broadcasting.
- Analyze the impact of commercialism and government control on public service broadcasting.
- Evaluate the role of public service broadcasting in promoting democracy and public interest.
What it prepares you for
- Broadcast Journalist
- Media Analyst
- Public Relations Officer
- Communications Manager
- Media Regulator
- Media and Entertainment
- Government and Public Sector
- Non-profit Organizations
- Regulatory Agencies
- Advertising and Marketing
Where it gets hard
The units students slow down on, and what makes each one heavy.
- MODULE 2: PUBLIC BROADCASTING
Unit 2: Public Service Broadcasting and Public Service Media
The unit requires understanding the transition from traditional broadcasting models to modern public service media in a digitized environment, demanding a grasp of both theoretical and practical implications.
- MODULE 3 BROADCAST MEDIA AND THE WATCHDOG CONSTRUCT: WHO WATCHES THE WATCHDOG
Unit 2: Public Service Broadcasting, Commercialism and Government Control
This unit involves analyzing the complex interplay between media, government, and commercial interests, requiring critical thinking about power dynamics and ethical considerations.
A suggested way through it
13 weeks, about 48 hours in total. Yours will differ.
- Week 1MODULE 1: COMMUNICATION AND THE MASS MEDIA
Unit 1: Nature of Communication · 2 hours
Read Unit 1: Definition and explanation of Communication, Elements of Communication, Types of Communication, and Mass Communication.. Identify the key elements of communication and their relevance to broadcasting.. Differentiate between personal and mass communication..
- Week 2MODULE 1: COMMUNICATION AND THE MASS MEDIA
Unit 2: The Broadcast Media · 2 hours
Read Unit 2: Broadcasting in Nigeria, Functions of the Radio, Functions of the Television, and Broadcasting and the Law.. Trace the history of broadcasting in Nigeria.. Compare the functions of radio and television.. Understand the legal framework governing broadcasting..
- Week 3MODULE 2: PUBLIC BROADCASTING
Unit 1: Broadcast Media and the Public · 2 hours
Read Unit 1: Social Responsibility and Ethics, Broadcasting and Public Interest, Broadcaster and the Public, and Public Broadcasting and Socialization.. Understand the social responsibilities and ethics of public broadcasting.. Explain the relationship between broadcasting and public interest.. Understand the duties of a broadcaster to the public..
- Week 4MODULE 2: PUBLIC BROADCASTING
Unit 2: Public Service Broadcasting and Public Service Media · 2 hours
Read Unit 2: Public Service Broadcasting and Public Service Media: The Core Challenge, Technological Advancement and the Evolution of Public Service Broadcasting, Public Service Broadcasting: From Transmission to Communication, Convergence and the Public Service Media Ethos, Cross Media and Cross Genre Contents in Public Service Broadcasting, and The public as Partners in Broadcasting.. Understand the challenges facing public service broadcasting and public service media.. Explain the evolution of public service broadcasting in the digital age.. Understand the concept of convergence in public service broadcasting..
- Week 5MODULE 3 BROADCAST MEDIA AND THE WATCHDOG CONSTRUCT: WHO WATCHES THE WATCHDOG
Unit 1: Public Service Broadcasting and the Watchdog Construct · 2 hours
Read Unit 1: The Mass Media: An overview, Mass Media and the Watchdog construct, The Broadcast Media control, and Who Watches the Watchdog?. Understand the nature and social responsibility of the mass media.. Explain the mass media and the watchdog concept.. Understand the issues in media control..
- Week 6MODULE 3 BROADCAST MEDIA AND THE WATCHDOG CONSTRUCT: WHO WATCHES THE WATCHDOG
Unit 2: Public Service Broadcasting, Commercialism and Government Control · 2 hours
Read Unit 2: Commercialism and Government Control, Broadcasting and the Gulag of Government Control, and Broadcasting and the Jaws of Commercialism.. Understand commercialism and government control of broadcasting.. Understand the role of the National Broadcasting Commission.. Be familiar with how commercialization can stifle public service broadcasting..
- Week 7MODULE 1: COMMUNICATION AND THE MASS MEDIA
Unit 1: Nature of Communication · 2 hours
Review Module 1: Communication and the Mass Media. Focus on the elements of communication and their application in broadcasting.. Revise the history and functions of broadcast media in Nigeria..
Unit 2: The Broadcast Media · 2 hours
Review Module 1: Communication and the Mass Media. Focus on the history and functions of broadcast media in Nigeria.. Revise the legal framework governing broadcasting..
- Week 8MODULE 2: PUBLIC BROADCASTING
Unit 1: Broadcast Media and the Public · 2 hours
Review Module 2: Public Broadcasting. Focus on the social responsibilities and ethics of public broadcasting.. Revise the relationship between broadcasting and public interest..
Unit 2: Public Service Broadcasting and Public Service Media · 2 hours
Review Module 2: Public Broadcasting. Focus on the challenges facing public service broadcasting and public service media.. Revise the concept of convergence in public service broadcasting..
- Week 9MODULE 3 BROADCAST MEDIA AND THE WATCHDOG CONSTRUCT: WHO WATCHES THE WATCHDOG
Unit 1: Public Service Broadcasting and the Watchdog Construct · 2 hours
Review Module 3: Broadcast Media and the Watchdog Construct. Focus on the mass media and the watchdog concept.. Revise the issues in media control..
Unit 2: Public Service Broadcasting, Commercialism and Government Control · 2 hours
Review Module 3: Broadcast Media and the Watchdog Construct. Focus on commercialism and government control of broadcasting.. Revise the role of the National Broadcasting Commission..
- Week 10MODULE 1: COMMUNICATION AND THE MASS MEDIA
Unit 1: Nature of Communication · 3 hours
Work on Tutor Marked Assignment for Module 1. Ensure all questions are answered comprehensively.. Submit TMA before the deadline..
Unit 2: The Broadcast Media · 3 hours
Work on Tutor Marked Assignment for Module 1. Ensure all questions are answered comprehensively.. Submit TMA before the deadline..
- Week 11MODULE 2: PUBLIC BROADCASTING
Unit 1: Broadcast Media and the Public · 3 hours
Work on Tutor Marked Assignment for Module 2. Ensure all questions are answered comprehensively.. Submit TMA before the deadline..
Unit 2: Public Service Broadcasting and Public Service Media · 3 hours
Work on Tutor Marked Assignment for Module 2. Ensure all questions are answered comprehensively.. Submit TMA before the deadline..
- Week 12MODULE 3 BROADCAST MEDIA AND THE WATCHDOG CONSTRUCT: WHO WATCHES THE WATCHDOG
Unit 1: Public Service Broadcasting and the Watchdog Construct · 3 hours
Work on Tutor Marked Assignment for Module 3. Ensure all questions are answered comprehensively.. Submit TMA before the deadline..
Unit 2: Public Service Broadcasting, Commercialism and Government Control · 3 hours
Work on Tutor Marked Assignment for Module 3. Ensure all questions are answered comprehensively.. Submit TMA before the deadline..
- Week 13MODULE 1: COMMUNICATION AND THE MASS MEDIA
Unit 1: Nature of Communication · 6 hours
Comprehensive revision of all modules and units.. Focus on key concepts and theories.. Review all Tutor Marked Assignments and Self-Assessment Exercises..
Preparing for the exam
- Create concept maps linking Units 3-5 on ethics and social responsibility.
- Practice analyzing case studies from Units 7-9 related to media control.
- Review key definitions and principles from Units 1-2 on communication and broadcasting.
- Focus on understanding the Nigerian Broadcasting Code and its implications.
- Prepare arguments for and against government control and commercialism in broadcasting.
Questions students ask about this course
What is BCJ433 about?
This course explores the principles and practices of Public Service Broadcasting (PSB), examining its role in democratic societies. It delves into the history of PSB, its distinguishing features from other broadcasting models, and its significance in promoting public interest. The course also covers ethical considerations, regulatory frameworks, and the impact of commercialism and government control on PSB's mission. Students will gain a comprehensive understanding of PSB's function as a vital component of media pluralism and democratic governance.
How many units does BCJ433 have?
BCJ433, Public Services Broadcasting, has 6 units across 3 modules, over 121 pages of course material. You can read it one unit at a time.
Is BCJ433 hard?
BCJ433 is rated intermediate level, with no mathematical content. It is mostly theoretical and case study work, and it has a practical component.
How long does BCJ433 take to study?
About 78 hours of study, spread across its 6 units.
How is BCJ433 assessed?
BCJ433 is assessed by assignments, tutor marked assignments and final examination.
What can I do with BCJ433?
Broadcast Journalist, Media Analyst, Public Relations Officer, Communications Manager and Media Regulator.