Agricultural Marketing And Cooperatives

1. Understand the relevance of marketing to the agricultural and food sectors.
2. Explain the meaning of the marketing concept.
3. Discuss the functions of marketing.
4. Describe the nature and scope of agricultural cooperatives in Nigeria.
5. Analyze the factors affecting demand and supply of agricultural commodities.

13 weeks, about 48 hours in total. Yours will differ.

1. Week 1Module 1: Concepts in Agricultural Marketing

   • Unit 1: Agricultural Marketing Concept · 3 hours

     Define agricultural marketing and its evolution as a discipline.. Identify and explain the key marketing concepts: customers, needs, value, exchange, and markets.. Discuss the importance of customer orientation in agricultural marketing..

   • Unit 2: Marketing Sub-Systems · 3 hours

     Describe the four main sub-systems of marketing: production, distribution, consumption, and regulatory.. Explain the exchange, physical, and facilitating functions in marketing.. Analyze the interrelationships between marketing functions..

2. Week 2Module 2: The Theory of Demand and Supply in Agricultural Marketing

   • Unit 1: The laws of demand and supply · 3 hours

     Explain the laws of demand and supply and their impact on price determination.. Discuss the factors influencing demand and supply elasticity.. Analyze the effects of substitute and complementary products on demand..

3. Week 3Module 2: The Theory of Demand and Supply in Agricultural Marketing

   • Unit 2: Breakeven Analysis · 3 hours

     Apply breakeven analysis to determine the point of profitability.. Calculate the breakeven point using fixed costs, price, and variable costs.. Evaluate the impact of different selling prices on breakeven points and profits..

4. Week 4Module 3: Price Mechanisms in Food and Agricultural Commodities

   • Unit 1: Elements of Pricing · 3 hours

     Discuss the elements of pricing and their impact on a company's income.. Relate pricing strategies to the product life cycle.. Explain the concept of lifetime pricing and its importance in buyer-seller relationships..

5. Week 5Module 3: Price Mechanisms in Food and Agricultural Commodities

   • Unit 2: Pricing Decisions · 3 hours

     Understand the process of making pricing decisions.. Explain the various objectives that organizations seek to achieve through their pricing decisions: profitability, volume, competitive, prestige, and strategic.. Analyze how pricing decisions affect a business firm's profit level..

6. Week 6Module 4: Commodity Marketing Systems

   • Unit 1: Concept of Commodity Marketing · 3 hours

     Define commodity marketing and its importance in the rural economy.. Discuss the elements of commodity marketing.. Describe the marketing systems for grains, livestock, poultry, and fresh milk..

7. Week 7Module 4: Commodity Marketing Systems

   • Unit 2: Elements of Commodity Marketing · 3 hours

     Understand the stages in a commodity marketing system.. Discuss the linkages between the different stages in a commodity marketing system.. Analyze the role of government in commodity marketing..

8. Week 8Module 5: Cooperatives in the Agricultural Sector

   • Unit 1: The Nature of Cooperative Enterprises · 3 hours

     Understand the evolution and principles of cooperative enterprises.. Discuss the structure and organization of cooperative enterprises.. Explain the control and management of primary and secondary cooperatives..

9. Week 9Module 5: Cooperatives in the Agricultural Sector

   • Unit 2: Limitations of Cooperative Enterprises · 3 hours

     Understand the limitations of cooperative enterprises.. Discuss the challenges that undermine the development and performance of cooperatives.. Analyze the constraints faced by cooperatives in fostering development in low-income countries..

10. Week 10Module 1: Concepts in Agricultural Marketing

    • Review: Module 1 · 4 hours

      Review all units from Module 1: Concepts in Agricultural Marketing. Focus on key concepts: agricultural marketing, marketing sub-systems, and marketing functions.. Prepare for tutor-marked assignments..

11. Week 11Module 2: The Theory of Demand and Supply in Agricultural Marketing

    • Review: Modules 2 & 3 · 4 hours

      Review all units from Module 2: The Theory of Demand and Supply in Agricultural Marketing and Module 3: Price Mechanisms in Food and Agricultural Commodities. Focus on key concepts: demand and supply, elasticity, breakeven analysis, and pricing strategies.. Practice calculations and problem-solving..

12. Week 12Module 4: Commodity Marketing Systems

    • Review: Modules 4 & 5 · 4 hours

      Review all units from Module 4: Commodity Marketing Systems and Module 5: Cooperatives in the Agricultural Sector. Focus on key concepts: commodity marketing, marketing systems, cooperative enterprises, and their limitations.. Prepare for tutor-marked assignments..

13. Week 13Comprehensive Revision

    • Final Revision · 6 hours

      Comprehensive review of all course materials.. Focus on key concepts and theories.. Practice exam questions and review tutor-marked assignments..