Communication And Audio-Visual Techniques

1. Define communication and its key elements
2. Apply communication principles in extension service delivery
3. Design effective training materials
4. Utilize audio-visual aids for training
5. Communicate with diverse audiences
6. Integrate the internet in extension work
7. Evaluate communication effectiveness

13 weeks, about 47 hours in total. Yours will differ.

1. Week 1Module 1:

   • Unit 1: Meaning and Types of Communication · 2 hours

     Define communication and its types.. Analyze downward, upward, and horizontal communication..

   • Unit 2: Principles of Communication · 2 hours

     Discuss the principles of effective communication.. Identify barriers and indigenous communication channels..

2. Week 2Module 2:

   • Unit 1: Elements of Communication: Sender · 2 hours

     Examine the role and attributes of a good communicator.. Understand the constraints faced by the sender..

   • Unit 2: Elements of Communication: Message · 2 hours

     Explain message treatment and design effective extension messages.. Describe attributes of innovations..

3. Week 3Module 2:

   • Unit 3: Elements of Communication: Channels · 2 hours

     List advantages and disadvantages of communication channels.. State guidelines for using different channels..

   • Unit 4: Elements of Communication: Receiver · 2 hours

     State the nature and characteristics of the farmer/receiver.. Describe how farmers learn as adults..

4. Week 4Module 3:

   • Unit 1: Feedback in Communication · 2 hours

     Describe the nature of feedback in communication.. Explain the role of feedback in a communication effort..

   • Unit 2: Two-Step Flow Communication Theory: Assumptions and Implications · 2 hours

     Explain assumptions of the Two-Step Flow communication theory.. State the implications of the theory..

5. Week 5Module 3:

   • Unit 3: Skills in Communication and Perception · 3 hours

     Explain principles of dialogical communication.. Develop skills to communicate dialogically..

6. Week 6Module 4:

   • Unit 1: Training Materials: Meaning, Uses and Design · 3 hours

     List uses of training materials.. Describe how to design training materials..

7. Week 7Module 4:

   • Unit 2: Media for Training · 3 hours

     Describe useful techniques of various media for training.. State advantages and disadvantages of Flip Charts..

8. Week 8Module 4:

   • Unit 3: Choice of Media: Problems and Techniques · 3 hours

     Identify problems/challenges in the use of selected media types.. State properties of types of media selected..

9. Week 9Module 4:

   • Unit 4: Communication with Illiterates · 3 hours

     Identify the nature of the illiterate farmer.. Explain the basis for a new training approach..

10. Week 10Module 5:

    • Unit 1: Visual Aids in Training · 2 hours

      Describe the roles of visual aids in training.. Explain functions of pictures in communicating information..

    • Unit 2: Visual Aids and Good Illustrations · 2 hours

      Discuss factors in selecting visual aids.. Determine qualities found in good illustrations..

11. Week 11Module 5:

    • Unit 3: Effective Writing and Editing · 2 hours

      List guidelines needed to write training materials effectively.. Give reasons for editing a training manuscript..

    • Unit 4: The Internet in Extension Work · 2 hours

      Give the meaning and uses of the internet.. Describe how the internet works..

12. Week 12Module 5:

    • Unit 5: Audio-Visual Aids and Techniques · 4 hours

      Explain the value of using radio, television and video for extension training.. Explain the value and process of participatory video in development work..

13. Week 13Module 5:

    • Final Revision · 4 hours

      Review all course materials and prepare for final examination.. Complete any outstanding assignments..