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TSM305Social Sciences2 Unitsintermediate

Tourism Sales & Marketing

This course introduces students to the principles of tourism sales and marketing. It covers key concepts such as the tourist product, customer relations, service marketing, and marketing research. Students will explore promotional activities, advertising, public relations, and the operations of travel agencies and tour operators. The course also examines the marketing mix, distribution channels, market segmentation, and consumer behavior within the tourism industry, equipping students with the skills to effectively market tourism services and destinations.

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208h
Study Time
13
Weeks
16h
Per Week
basic
Math Level
Course Keywords
Tourism MarketingSales PromotionCustomer RelationsService MarketingMarket Segmentation

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Tourism Sales

2

Marketing Concepts

3

Customer Relations

4

Service Marketing

5

Marketing Research

6

Marketing Mix

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Tourism Manager

Apply your skills in this growing field

Marketing Executive

Apply your skills in this growing field

Sales Representative

Apply your skills in this growing field

Travel Consultant

Apply your skills in this growing field

Public Relations Officer

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

HospitalityTravel AgenciesTourism BoardsEvent ManagementDestination Marketing

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1:

2h

Unit 1: Concept of Tourism Sales and Marketing

2 study hours
  • •Define marketing, tourism, and sales & marketing.
  • •Explain marketing philosophies.
  • •List tourism product features.
Week
2

Module 1:

2h

Unit 2: Importance of Marketing and Basic Concept of Customer

2 study hours
  • •Explain the importance of marketing in relation to services.
  • •Explain the basic concept of customer-relations.
  • •Explain methods of getting and retaining customers.
Week
3

Module 1:

2h

Unit 3: Concept of Tourism Services Marketing

2 study hours
  • •Explain the concept of service marketing in tourism.
  • •Explain the properties of service marketing.
  • •Identify similarities between goods and services.
Week
4

Module 1:

2h

Unit 4: Tourism Marketing Information System

2 study hours
  • •Explain the meaning of tourism marketing information system.
  • •Identify basic requirements of marketing information system.
  • •Mention types and sources of tourism information system.
Week
5

Module 1:

2h

Unit 5: Tourism Marketing Research

2 study hours
  • •Explain marketing research.
  • •Explain types of marketing research.
  • •Explain the objectives and importance of marketing research.
Week
6

Module 2:

2h

Unit 1: Tourism Marketing Promotion

2 study hours
  • •Explain the meaning to promotion.
  • •Explain the objectives and functions of promotion.
  • •Explain the various promotional mix.
Week
7

Module 2:

2h

Unit 2: Advertising in Tourism Marketing

2 study hours
  • •Explain the meaning of advertising.
  • •Explain the aims and objectives of advertising.
  • •Explain the responsibilities of the advertiser.
Week
8

Module 2:

2h

Unit 3: Public Relations in Tourism Marketing

2 study hours
  • •Explain the meaning of public relations.
  • •Explain the objectives and functions of public relations.
  • •Explain the tools and techniques of public relations.
Week
9

Module 2:

2h

Unit 4: Travel Agency Operations in Tourism Marketing

2 study hours
  • •Explain the definition of travel agent in tourism marketing.
  • •Explain the functions of retails travel agent.
  • •Explain the sources of revenue of the agency.
Week
10

Module 2:

2h

Unit 5: Tour Operators in Tourism Marketing

2 study hours
  • •Explain the meaning of tour operator.
  • •Explain the duties and functions of tour operation.
  • •Explain the types of tour operator.
Week
11

Module 3:

2h

Unit 1: Marketing Mix Concept in Tourism Industry

2 study hours
  • •Explain the meaning of marketing mix.
  • •Explain the four Ps of marketing mix in tourism.
  • •Explain the marketing organization.
Week
12

Module 3:

4h

Unit 2: Channels of Distribution in Marketing

2 study hours
  • •Explain the meaning of distribution in marketing.
  • •Mention characteristic of distribution channels in tourism marketing.
  • •Explain the functions of channel of distribution.

Unit 3: Marketing Environment

2 study hours
  • •Explain the nature and meaning of marketing environment.
  • •Explain the reasons for studying the marketing environment.
  • •Explain the micro environment.
Week
13

Module 3:

4h

Unit 4: Market Segmentation

2 study hours
  • •Explain the meaning of market segmentation.
  • •Explain the benefits of market segmentation.
  • •Explain the bases of market segmentation.

Unit 5: Consumerism in Tourism Marketing

2 study hours
  • •Define consumerism.
  • •Explain the importance of consumerism.
  • •Explain the causes of consumerism.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create a study timetable allocating specific time slots for each module

2

Summarize key concepts from each unit into concise notes

3

Practice applying marketing principles to real-world tourism scenarios

4

Review past assignments and tutor-marked assignments to identify areas for improvement

5

Form a study group to discuss challenging concepts and share insights

6

Focus on understanding the relationships between different marketing elements, such as the marketing mix and market segmentation

7

Practice analyzing case studies to develop problem-solving skills

8

Review key definitions and terminology to ensure a solid understanding of core concepts

9

Prioritize studying the most challenging units identified in the course guide

10

Allocate extra time for reviewing the final module, which covers essential integration of concepts

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