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MAC333Social Sciences3 Unitsintermediate

Media Station Management and Operation

This course introduces students to the knowledge, principles, and skills required for managing and operating a broadcast station. It covers electronic station management, operational requirements, and relevant theories, with a focus on practical applications in contemporary media organizations, particularly within the Nigerian context. The course balances radio and television station operations and management, designed for beginners in broadcast communication.

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72h

Study Time

13

Weeks

6h

Per Week

basic

Math Level

Course Keywords

Media ManagementBroadcast OperationsStation ProgrammingFinancial ManagementElectronic Media

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

➕

Math Level

Basic Math

🔬

Learning Type

Hands-on Practice

Course Topics

Key areas covered in this course

1

Electronic Media Overview

2

Radio Station Characteristics

3

Television Station Characteristics

4

Digital Revolution in Media

5

Station Operations and Management

6

Electronic Media Programming

7

Media Marketing

8

Financial Management

9

Media Regulations

10

Media Ethics

Total Topics10 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Station Manager

Apply your skills in this growing field

Programme Director

Apply your skills in this growing field

Sales Manager

Apply your skills in this growing field

News Director

Apply your skills in this growing field

Media Consultant

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Radio BroadcastingTelevision BroadcastingCable TelevisionDigital MediaMedia Production

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Introduction to Electronic and Broadcast Media

2h

Unit 1: An overview of electronic media

2 study hours

•Read the introduction to electronic media.
•Understand the relationship between electronic media and broadcasting.
•Identify the role of the Internet in expanding broadcast media.

Week

2

Module 1: Introduction to Electronic and Broadcast Media

2h

Unit 2: Nature and Characteristics of Radio Station

2 study hours

•Define radio broadcast and its constituents.
•Explain the history of radio broadcasting.
•Differentiate between AM and FM radio.

Week

3

Module 1: Introduction to Electronic and Broadcast Media

2h

Unit 3: Nature and Characteristics Television Station

2 study hours

•Understand the constituents of television broadcasting.
•Discuss the encoding, transmission, and decoding processes.
•Differentiate between various types of television broadcast operations.

Week

4

Module 1: Introduction to Electronic and Broadcast Media

2h

Unit 4: The Digital Revolution and Broadcast Management

2 study hours

•Understand the concept of the digital revolution.
•Explain the impact of the Internet on broadcasting.
•Discuss the implications of new media for broadcast management.

Week

5

Module 2: Basic Station Operations and Management

2h

Unit 1: Organizational Structures and Operations of a Station

2 study hours

•Understand the concept of organizational structure.
•Explain the organizational structures of a station.
•Identify the roles of the management team.

Week

6

Module 2: Basic Station Operations and Management

2h

Unit 2: Production Operations

2 study hours

•Understand the concept of production in the media.
•Explain the preproduction, production, and postproduction phases.
•Discuss the importance of scripting and budgeting.

Week

7

Module 2: Basic Station Operations and Management

2h

Unit 3: Transmission Requirements and Operations

2 study hours

•Understand the constituents of TV and radio transmission and reception.
•Explain the differences between terrestrial, cable, microwave, and satellite TV transmission systems.
•Discuss the functions of oscillation, modulation, and antenna in radio broadcast transmission.

Week

8

Module 2: Basic Station Operations and Management

2h

Unit 4: The Production Studio and Studio Hands

2 study hours

•Describe the interior of a TV and/or radio studio and its workings.
•Explain the roles of various directors in media production.
•Discuss the roles of assistant director, editor, and news anchor.

Week

9

Module 3: Managing in Electronic Media Station

2h

Unit 1: Concept of Management in the Media

2 study hours

•Understand the concept of management in the media.
•Explain the functions of management.
•Discuss the management skills required in the media.

Week

10

Module 3: Managing in Electronic Media Station

2h

Unit 2: Theories of Management

2 study hours

•Understand the importance of theories to media management.
•List and explain the various management approaches.
•Discuss the differences between the Classical, Human Relations, and Modern management schools.

Week

11

Module 3: Managing in Electronic Media Station

2h

Unit 3: Personnel Management

2 study hours

•Understand the importance of personnel management.
•Explain the functions of personnel from hiring to termination.
•Discuss legal issues related to human resource management.

Week

12

Module 3: Managing in Electronic Media Station

2h

Unit 4: Ethical Issues in Station Management

2 study hours

•Understand the role of ethics in decision-making.
•Explain the factors affecting ethical decisions.
•Discuss ethical codes and mission statements.

Week

13

Module 4: Programming Strategy and Distribution

4h

Unit 1: Concept of Programming in the Electronic Media

2 study hours

•Understand the concept of programming in the electronic media.
•Explain programme scheduling and the role of the programme director.
•Discuss management issues in programming.

Unit 2: Radio and Television Programming

2 study hours

•Explain radio and television programming.
•Discuss first-run and off-network syndication.
•Understand network programming and strategies.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all study units and self-assessment exercises.

2

Focus on understanding key concepts and theories of media management.

3

Practice applying management theories to real-world scenarios.

4

Pay special attention to ethical and legal issues in station management.

5

Review tutor-marked assignments and feedback.

6

Create concept maps linking modules and units.

7

Practice analyzing financial statements and calculating key ratios.

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