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ARD304Agricultural Sciences2 Unitsintermediate

Communication And Audio Visual Techniques

This course is designed to equip modern agriculture graduates with essential communication and audio-visual techniques for effective extension delivery services. It explores the principles and elements of communication, including sender, message, channels, and receiver. The course covers training materials, media choices, visual aids, and the use of the internet in extension work. Students will develop skills in message design, effective writing, and editing, as well as strategies for communicating with diverse audiences, including those with limited literacy.

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50h
Study Time
13
Weeks
4h
Per Week
none
Math Level
Course Keywords
CommunicationAudio-Visual TechniquesExtension DeliveryTraining MaterialsInternet

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Communication Principles

2

Elements of Communication

3

Training Materials Design

4

Media Selection

5

Visual Aids

6

Internet in Extension

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Extension Officer

Apply your skills in this growing field

Agricultural Communicator

Apply your skills in this growing field

Training Facilitator

Apply your skills in this growing field

Rural Development Officer

Apply your skills in this growing field

Information Officer

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

AgricultureRural DevelopmentEducationGovernment AgenciesNon-Governmental Organizations

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Communication Fundamentals

4h

Unit 1: Meaning and Types of Communication

2 study hours
  • •Define communication
  • •Identify types of communication (downward, upward, horizontal)
  • •Analyze communication flow in organizations

Unit 2: Principles of Communication

2 study hours
  • •Explain principles of effective communication
  • •Identify barriers to communication
  • •Discuss indigenous communication channels
Week
2

Module 2: Core Communication Elements

4h

Unit 1: Elements of Communication: Sender

2 study hours
  • •Describe the role and attributes of a good communicator
  • •Explain the functions of a sender
  • •Identify constraints faced by the sender

Unit 2: Elements of Communication: Message

2 study hours
  • •Explain message treatment
  • •Design effective extension messages
  • •Describe attributes of innovations
Week
3

Module 2: Core Communication Elements

4h

Unit 3: Elements of Communication: Channels

2 study hours
  • •List advantages and disadvantages of communication channels
  • •State guidelines for using different channels
  • •Differentiate between mass media, group, and individual channels

Unit 4: Elements of Communication: Receiver

2 study hours
  • •State the nature and characteristics of farmers/receivers
  • •Describe how farmers learn as adults
  • •Analyze factors influencing message reception
Week
4

Module 3: Communication Theories and Skills

4h

Unit 1: Feedback in Communication

2 study hours
  • •Describe the nature of feedback in communication
  • •Explain the role of feedback in extension efforts
  • •Analyze different forms of feedback

Unit 2: Two-Step Flow Communication Theory: Assumptions and Implications

2 study hours
  • •Explain assumptions of the Two-Step Flow model
  • •State implications of the theory
  • •Analyze the role of opinion leaders
Week
5

Module 3: Communication Theories and Skills

3h

Unit 3: Skills in Communication and Perception

3 study hours
  • •Explain dialogical vs. monological communication
  • •Develop dialogical communication skills
  • •Describe the perception process and its role
Week
6

Module 4: Training and Communication Strategies

3h

Unit 1: Training Materials: Meaning, Uses and Design

3 study hours
  • •List uses of training materials
  • •Describe how to design training materials
  • •Explain graphics for training and design approaches
Week
7

Module 4: Training and Communication Strategies

3h

Unit 2: Media for Training

3 study hours
  • •Describe uses and techniques of various media for training
  • •State advantages and disadvantages of Flip Charts
  • •Analyze different media options
Week
8

Module 4: Training and Communication Strategies

3h

Unit 3: Choice of Media: Problems and Techniques

3 study hours
  • •Identify problems/challenges in using selected media types
  • •State properties of selected media types
  • •Evaluate media effectiveness
Week
9

Module 4: Training and Communication Strategies

3h

Unit 4: Communication with Illiterates

3 study hours
  • •Identify the nature of the illiterate farmer
  • •Explain the basis for a new training approach
  • •Analyze communication strategies for illiterate audiences
Week
10

Module 5: Advanced Communication Techniques

4h

Unit 1: Visual Aids in Training

2 study hours
  • •Describe roles of visual aids in training
  • •Explain functions of pictures in communicating information
  • •Prepare a poster

Unit 2: Visual Aids and Good Illustrations

2 study hours
  • •Discuss factors in selecting visual aids
  • •Determine qualities of good illustrations
  • •Analyze the impact of visual aids
Week
11

Module 5: Advanced Communication Techniques

4h

Unit 3: Effective Writing and Editing

2 study hours
  • •List guidelines for effective writing
  • •Give reasons for editing a training manuscript
  • •Practice writing and editing skills

Unit 4: The Internet in Extension Work

2 study hours
  • •Give meaning and uses of the internet
  • •Describe how the internet works
  • •Describe how cyber extension works
Week
12

Module 5: Advanced Communication Techniques

3h

Unit 5: Audio-Visual Aids and Techniques

3 study hours
  • •Explain value of using radio, television, and video for training
  • •Explain value and process of participatory video in development work
  • •Analyze audio-visual techniques
Week
13

Course Review and Exam Preparation

4h

Final Revision

4 study hours
  • •Review all modules and units
  • •Complete assignments
  • •Prepare for final examination

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create concept maps linking communication elements (sender, message, channel, receiver)

2

Practice designing training materials for different audience literacy levels

3

Review case studies on effective media selection for rural communities

4

Summarize key principles of visual communication and poster design

5

Explore online resources and cyber extension platforms

6

Practice effective writing and editing techniques for extension materials

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