Skip to main content
NounStudy
Back to Course Catalog
AEM304Agricultural Sciences2 Unitsintermediate

Communication And Audio-Visual Techniques

This course is designed to equip modern agriculture graduates with essential communication and audio-visual techniques for effective extension service delivery. It explores the principles and elements of communication, emphasizing skills development and perception. The course covers training materials, media choices, and the use of visual and audio-visual aids. It also addresses communication with diverse audiences, including illiterates, and the integration of the internet in extension work.

Take a Practice TestGenerate AI Study Notes

Take a practice test or generate AI study notes to help you excel in this course.

52h
Study Time
13
Weeks
4h
Per Week
none
Math Level
Course Keywords
CommunicationAudio-Visual TechniquesExtension DeliveryTraining MaterialsInternet

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Communication Principles

2

Elements of Communication

3

Feedback Mechanisms

4

Communication Theories

5

Training Material Design

6

Audio-Visual Techniques

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Extension Officer

Apply your skills in this growing field

Agricultural Communicator

Apply your skills in this growing field

Training Facilitator

Apply your skills in this growing field

Rural Development Officer

Apply your skills in this growing field

Information Specialist

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

AgricultureRural DevelopmentEducationGovernmentNon-profit

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1:

4h

Unit 1: Meaning and Types of Communication

2 study hours
  • •Define communication and its types.
  • •Analyze downward, upward, and horizontal communication.

Unit 2: Principles of Communication

2 study hours
  • •Discuss the principles of effective communication.
  • •Identify barriers and indigenous communication channels.
Week
2

Module 2:

4h

Unit 1: Elements of Communication: Sender

2 study hours
  • •Examine the role and attributes of a good communicator.
  • •Understand the constraints faced by the sender.

Unit 2: Elements of Communication: Message

2 study hours
  • •Explain message treatment and design effective extension messages.
  • •Describe attributes of innovations.
Week
3

Module 2:

4h

Unit 3: Elements of Communication: Channels

2 study hours
  • •List advantages and disadvantages of communication channels.
  • •State guidelines for using different channels.

Unit 4: Elements of Communication: Receiver

2 study hours
  • •State the nature and characteristics of the farmer/receiver.
  • •Describe how farmers learn as adults.
Week
4

Module 3:

4h

Unit 1: Feedback in Communication

2 study hours
  • •Describe the nature of feedback in communication.
  • •Explain the role of feedback in a communication effort.

Unit 2: Two-Step Flow Communication Theory: Assumptions and Implications

2 study hours
  • •Explain assumptions of the Two-Step Flow communication theory.
  • •State the implications of the theory.
Week
5

Module 3:

3h

Unit 3: Skills in Communication and Perception

3 study hours
  • •Explain principles of dialogical communication.
  • •Develop skills to communicate dialogically.
Week
6

Module 4:

3h

Unit 1: Training Materials: Meaning, Uses and Design

3 study hours
  • •List uses of training materials.
  • •Describe how to design training materials.
Week
7

Module 4:

3h

Unit 2: Media for Training

3 study hours
  • •Describe useful techniques of various media for training.
  • •State advantages and disadvantages of Flip Charts.
Week
8

Module 4:

3h

Unit 3: Choice of Media: Problems and Techniques

3 study hours
  • •Identify problems/challenges in the use of selected media types.
  • •State properties of types of media selected.
Week
9

Module 4:

3h

Unit 4: Communication with Illiterates

3 study hours
  • •Identify the nature of the illiterate farmer.
  • •Explain the basis for a new training approach.
Week
10

Module 5:

4h

Unit 1: Visual Aids in Training

2 study hours
  • •Describe the roles of visual aids in training.
  • •Explain functions of pictures in communicating information.

Unit 2: Visual Aids and Good Illustrations

2 study hours
  • •Discuss factors in selecting visual aids.
  • •Determine qualities found in good illustrations.
Week
11

Module 5:

4h

Unit 3: Effective Writing and Editing

2 study hours
  • •List guidelines needed to write training materials effectively.
  • •Give reasons for editing a training manuscript.

Unit 4: The Internet in Extension Work

2 study hours
  • •Give the meaning and uses of the internet.
  • •Describe how the internet works.
Week
12

Module 5:

4h

Unit 5: Audio-Visual Aids and Techniques

4 study hours
  • •Explain the value of using radio, television and video for extension training.
  • •Explain the value and process of participatory video in development work.
Week
13

Module 5:

4h

Final Revision

4 study hours
  • •Review all course materials and prepare for final examination.
  • •Complete any outstanding assignments.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

Access PDF Material

Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create concept maps linking Module 1-2 communication elements

2

Practice designing training materials from Module 4 using different media

3

Review case studies in Module 3 to analyze communication effectiveness

4

Summarize key points from each unit in your own words

5

Focus on practical application of theories from Module 3 in real-world scenarios

Related Courses

Other courses in Agricultural Sciences that complement your learning

HCM305

Tourism Sales And Marketing

Units
SLM312

Report Writing in Soil Science

2 Units
CRP312

Farm Power And Agric. Mechanization

2 Units
View All Agricultural Sciences Courses