Skip to main content
NounStudy
Back to Course Catalog
HCM305Agricultural Sciences Unitsintermediate

Tourism Sales And Marketing

This course introduces students to the principles of tourism sales and marketing. It covers key concepts such as customer relations, tourism service marketing, and marketing information systems. Students will explore tourism marketing research, promotion, advertising, and public relations. The course also examines travel agency and tour operator operations, marketing mix concepts, distribution channels, and consumer behavior. Students will learn about sales representatives, market segmentation, and sales support in tourism marketing.

Take a Practice TestGenerate AI Study Notes

Take a practice test or generate AI study notes to help you excel in this course.

26h
Study Time
13
Weeks
2h
Per Week
none
Math Level
Course Keywords
Tourism SalesMarketingCustomer RelationsTourism PromotionMarket Segmentation

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Tourism Sales

2

Marketing Concepts

3

Customer Relations

4

Tourism Promotion

5

Marketing Mix

6

Consumer Behavior

7

Market Segmentation

Total Topics7 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assignments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Tourism Marketing Manager

Apply your skills in this growing field

Travel Agency Manager

Apply your skills in this growing field

Tour Operator

Apply your skills in this growing field

Sales Representative

Apply your skills in this growing field

Public Relations Officer

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

HospitalityTravelTourismAdvertisingPublic Relations

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1:

4h

Unit 1: Concept of Tourism Sales and Marketing

2 study hours
  • •Define tourism sales and marketing.
  • •Explain the evolution of tourism sales and marketing concepts.
  • •Discuss the production, product, sales, and customer orientations.
  • •Analyze the features of the sales and marketing concept.

Unit 2: Importance of Marketing and Basic Concept of Customer Relations in Marketing

2 study hours
  • •Explain the importance of marketing in economic development.
  • •Discuss the roles of marketing in business, employment, and government.
  • •Explain the basic concepts of customer relations.
  • •Describe methods for getting and retaining customers.
Week
2

Module 1:

2h

Unit 3: Concept of Tourism Services Marketing

2 study hours
  • •Define services marketing in tourism.
  • •Explain the characteristics of services marketing: intangibility, inseparability, heterogeneity, perishability, ownership, and instability.
  • •Discuss the marketing implications of tourism services.
  • •Identify similarities between goods and services.
Week
3

Module 1:

2h

Unit 4: Tourism Marketing Information System

2 study hours
  • •Explain the meaning of tourism marketing information system.
  • •Identify basic requirements of marketing information system.
  • •Mention types and sources of tourism information system.
  • •Discuss internal and external sources of information.
Week
4

Module 1:

2h

Unit 5: Tourism Marketing Research

2 study hours
  • •Explain tourism marketing research.
  • •Explain types of marketing research.
  • •Discuss the objectives and importance of marketing research.
  • •Explain the processes or steps of marketing research.
Week
5

Module 2:

2h

Unit 1: Tourism Marketing Promotion

2 study hours
  • •Explain the meaning of promotion.
  • •Discuss the objectives and functions of promotion.
  • •Explain the various promotional mix elements.
  • •Define advertising, personal selling, sales promotion, and publicity in tourism promotion.
Week
6

Module 2:

2h

Unit 2: Advertising in Tourism Marketing

2 study hours
  • •Explain the meaning of advertising.
  • •Discuss the aims and objectives of advertising.
  • •Explain the responsibilities of the advertiser.
  • •Describe advertising agency organization.
Week
7

Module 2:

2h

Unit 3: Public Relations in Tourism Marketing

2 study hours
  • •Explain the meaning of public relations.
  • •Discuss the objectives and functions of public relations.
  • •Explain the tools and techniques of public relations.
  • •Describe the media of public relations.
Week
8

Module 2:

2h

Unit 4: Travel Agency Operations in Tourism Marketing

2 study hours
  • •Explain the definition of travel agent in tourism marketing.
  • •Discuss the functions of retail travel agents.
  • •Explain the sources of revenue of the agency.
  • •Identify the problems of travel agencies in marketing tourism.
Week
9

Module 2:

2h

Unit 5: Tour Operator in Tourism Marketing

2 study hours
  • •Explain the meaning of tour operator.
  • •Discuss the duties and functions of tour operation.
  • •Explain the types of tour operators.
  • •Describe the marketing of a package tour.
Week
10

Module 2:

2h

Unit 6: Marketing Mix Concept in Tourism Industry

2 study hours
  • •Explain the meaning of marketing mix in tourism.
  • •Discuss the four Ps of marketing mix in tourism.
  • •Explain the marketing organization.
  • •Discuss the factors influencing marketing organization.
Week
11

Module 2:

2h

Unit 7: Channels of Distribution in Marketing

2 study hours
  • •Explain the nature and meaning of distribution in marketing.
  • •Explain the meaning of channel of distribution.
  • •Discuss the functions of channel of distribution.
  • •Explain the role and activities of intermediaries.
Week
12

Module 3:

4h

Unit 1: Marketing Environment

2 study hours
  • •Explain the meaning of marketing environment.
  • •Discuss the reasons for studying the marketing environment.
  • •Explain the differences between maxi and mini marketing environment.
  • •Explain the factors influencing the marketing environment.

Unit 2: Product Life Cycle, Consumer Behaviour and Marketing Media

2 study hours
  • •Explain product life-cycle in marketing.
  • •Explain consumer behavior.
  • •Discuss the marketing media.
  • •Explain the merits and demerits of marketing media.
Week
13

Module 3:

4h

Unit 3: Consumerism in Marketing

2 study hours
  • •Define consumerism.
  • •Explain the causes of consumerism.
  • •Discuss the rights of buyers and sellers in consumerism.
  • •Explain the importance of consumerism.

Unit 4: Sales Representatives in Marketing

2 study hours
  • •Explain the meaning of sales representative in marketing.
  • •Discuss the different types of sales representatives in marketing.
  • •Explain the functions of sales representatives.
  • •Describe the good qualities of sales representatives in marketing.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

Access PDF Material

Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review the concepts of tourism sales and marketing from Module 1, focusing on customer relations and service marketing.

2

Create a study guide summarizing the key promotional activities, advertising techniques, and public relations strategies from Module 2.

3

Practice applying the marketing mix concept to different tourism industry scenarios, considering product, price, place, and promotion.

4

Analyze case studies related to consumer behavior and market segmentation to understand how these concepts influence marketing decisions.

5

Prepare detailed notes on the functions of travel agencies and tour operators, emphasizing their roles in the tourism industry.

6

Create concept maps linking marketing environment factors (economic, social, political) to their impact on tourism marketing strategies.

Related Courses

Other courses in Agricultural Sciences that complement your learning

AEA303

Agricultural Production Economics

2 Units
SLM306

SOIL EROSION AND CONSERVATION

2 Units
SLM302

Soil Fertility And Plant Nutrition

3 Units
View All Agricultural Sciences Courses