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NEE006DE&GS Unitsintermediate

Marketing

This course introduces students to the fundamental principles and practices of marketing. It covers market analysis, strategy development, branding, digital marketing, customer relationship management, and advertising. Students will learn how to identify target markets, create effective marketing plans, build strong brand identities, and leverage digital channels to reach customers. The course also emphasizes the importance of customer relationships and ethical marketing practices.

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78h
Study Time
13
Weeks
6h
Per Week
none
Math Level
Course Keywords
MarketingBrandingDigital MarketingCustomer RelationshipAdvertising

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Market Analysis

2

Marketing Strategy

3

Branding

4

Digital Marketing

5

Customer Relationship Management

6

Advertising and Promotion

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (2 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Computer Based Test

Career Opportunities

Explore the career paths this course opens up for you

Marketing Manager

Apply your skills in this growing field

Brand Manager

Apply your skills in this growing field

Digital Marketing Specialist

Apply your skills in this growing field

Sales Manager

Apply your skills in this growing field

Customer Relationship Manager

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

RetailE-commerceAdvertisingConsultingTechnology

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Introduction to Marketing

3h

Unit 1: Market Analysis and Research

3 study hours
  • •Understand the concept of marketing and its importance.
  • •Learn how to analyze markets by identifying market size, growth, trends, and structure.
  • •Practice segmenting markets based on demographics, psychographics, and behavior.
Week
2

Module 1: Introduction to Marketing

3h

Unit 2: Marketing Strategy and Planning

3 study hours
  • •Develop effective marketing strategies by conducting market research and segmenting target markets.
  • •Set marketing objectives using the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound).
  • •Create comprehensive marketing plans that align with business goals by conducting situation analysis.
Week
3

Module 2: Branding and Digital Marketing

3h

Unit 3: Branding and Positioning

3 study hours
  • •Define the concept of branding and its importance in creating a distinct identity.
  • •Discuss the importance of branding in building trust and differentiating from competitors.
  • •Explain how to build a strong brand identity by defining brand mission, values, and personality.
Week
4

Module 2: Branding and Digital Marketing

3h

Unit 4: Digital Marketing and Online Presence

3 study hours
  • •Explain website development, including design, content creation, mobile optimization, and SEO.
  • •Discuss the concept of social media marketing, including platform selection, content strategy, and engagement.
  • •Define the term content marketing, including content strategy, content types, and distribution.
Week
5

Module 3: Customer Relations and Advertising

3h

Unit 5: Customer Relationship Management

3 study hours
  • •Discuss the significance of building and maintaining strong customer relationships.
  • •Explain how to use Customer Relationship Management (CRM) tools effectively.
  • •Practice using CRM tools for data collection, segmentation, personalization, and automation.
Week
6

Module 3: Customer Relations and Advertising

3h

Unit 6: Advertising and Promotion

3 study hours
  • •Define the concept of advertising and promotion and their role in the marketing mix.
  • •Discuss various advertising and promotion techniques, including paid advertising, content marketing, and social media advertising.
  • •Explain social media advertising, including platform selection, ad formats, and audience targeting.
Week
7

Module 1: Introduction to Marketing

8h

Unit 1: Market Analysis and Research

4 study hours
  • •Review key concepts from Units 1 and 2.
  • •Practice market analysis and strategy development.
  • •Work on assignment 1.

Unit 2: Marketing Strategy and Planning

4 study hours
  • •Review key concepts from Units 1 and 2.
  • •Practice market analysis and strategy development.
  • •Work on assignment 1.
Week
8

Module 2: Branding and Digital Marketing

8h

Unit 3: Branding and Positioning

4 study hours
  • •Review key concepts from Units 3 and 4.
  • •Practice branding and digital marketing techniques.
  • •Work on assignment 2.

Unit 4: Digital Marketing and Online Presence

4 study hours
  • •Review key concepts from Units 3 and 4.
  • •Practice branding and digital marketing techniques.
  • •Work on assignment 2.
Week
9

Module 3: Customer Relations and Advertising

8h

Unit 5: Customer Relationship Management

4 study hours
  • •Review key concepts from Units 5 and 6.
  • •Practice customer relationship management and advertising techniques.
  • •Work on assignment 3.

Unit 6: Advertising and Promotion

4 study hours
  • •Review key concepts from Units 5 and 6.
  • •Practice customer relationship management and advertising techniques.
  • •Work on assignment 3.
Week
10

Module 1: Introduction to Marketing

8h

Unit 1: Market Analysis and Research

8 study hours
  • •Complete all assignments.
  • •Prepare for final examinations.
Week
11

Module 2: Branding and Digital Marketing

8h

Unit 3: Branding and Positioning

8 study hours
  • •Complete all assignments.
  • •Prepare for final examinations.
Week
12

Module 3: Customer Relations and Advertising

8h

Unit 5: Customer Relationship Management

8 study hours
  • •Complete all assignments.
  • •Prepare for final examinations.
Week
13

Module 3: Customer Relations and Advertising

8h

Unit 6: Advertising and Promotion

8 study hours
  • •Final revision and exam preparation.
  • •Review all course materials and assignments.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all unit summaries and key concepts.

2

Practice answering self-assessment exercises.

3

Create a study schedule to allocate time for each module.

4

Focus on understanding the differences between marketing strategies.

5

Use case studies to apply marketing concepts to real-world scenarios.

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