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MKT411Management Sciences2 Unitsintermediate

Marketing For Cooperatives

This course provides an in-depth understanding of marketing principles and their application within cooperative societies. It explores the concept of marketing, its functions, and the various areas of cooperative marketing, with a special focus on members' products. The course also covers pricing policies, transportation methods, and the challenges faced by cooperative marketing organizations. It aims to equip students with the knowledge and skills necessary to effectively manage and promote cooperative ventures.

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208h
Study Time
13
Weeks
16h
Per Week
basic
Math Level
Course Keywords
Cooperative MarketingMarketing FunctionsPricing PoliciesAgricultural ProductsCooperative Organizations

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Marketing Concepts

2

Marketing Functions

3

Cooperative Marketing

4

Agricultural Marketing

5

Non-Agricultural Marketing

6

Pricing Policies

7

Transportation Methods

8

Cooperative Organizations

Total Topics8 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Cooperative Manager

Apply your skills in this growing field

Marketing Manager

Apply your skills in this growing field

Sales Representative

Apply your skills in this growing field

Agricultural Extension Officer

Apply your skills in this growing field

Business Development Officer

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

AgricultureRetailFinanceTransportationManufacturing

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Concept of Marketing and Marketing Functions

4h

Unit 1: Concept of Marketing and Marketing Functions

4 study hours
  • •Define marketing and its basic concepts
  • •Discuss the importance of marketing in various contexts
  • •Analyze the role of marketing in cooperative societies
Week
2

Module 1: Concept of Marketing and Marketing Functions

4h

Unit 2: Marketing Functions: Exchange and Physical Functions

4 study hours
  • •Explain the buying, assembling, and selling functions
  • •Discuss the storage, transportation, and processing functions
  • •Analyze the physical functions of marketing
Week
3

Module 1: Concept of Marketing and Marketing Functions

4h

Unit 3: Facilitating Functions of Marketing

4 study hours
  • •Define standardization and grading in marketing
  • •Explain risk bearing as a marketing function
  • •Discuss the importance of marketing intelligence
Week
4

Module 1: Concept of Marketing and Marketing Functions

4h

Unit 4: Various Areas of Cooperative Marketing with Special Reference to Members' Products

4 study hours
  • •Discuss the types of cooperative societies based on organizational structure
  • •Explain the various areas of cooperative marketing
  • •Analyze the role of cooperative marketing in promoting members' products
Week
5

Module 1: Concept of Marketing and Marketing Functions

4h

Unit 5: Cooperative Organizations

4 study hours
  • •Explain the meaning and origin of cooperative societies
  • •Discuss the characteristics and principles of the cooperative movement
  • •Analyze the organization and management of cooperative societies
Week
6

Module 2: Roles and Problems of Agricultural

4h

Unit 1: Roles and Problems of Agriculture

4 study hours
  • •Explain the meaning of agriculture and its relationship to marketing
  • •Discuss the roles of agriculture in national development
  • •Identify and explain the problems of agriculture
Week
7

Module 2: Roles and Problems of Agricultural

4h

Unit 2: Marketing of Agricultural Products

4 study hours
  • •Explain agricultural marketing
  • •Discuss the basic features of agricultural products
  • •Analyze the various channels of distribution for agricultural products
Week
8

Module 2: Roles and Problems of Agricultural

4h

Unit 3: Marketing Board and Product Distribution

4 study hours
  • •Explain what a marketing board is
  • •Discuss the objectives and importance of marketing boards
  • •Analyze the challenges faced by marketing boards
Week
9

Module 2: Roles and Problems of Agricultural

4h

Unit 4: Marketing of Non-Agricultural Products

4 study hours
  • •Identify generic marketing strategies for non-agricultural products
  • •Explain specific marketing strategies for non-agricultural products
  • •Discuss the basis of segmentation for non-agricultural products
Week
10

Module 2: Roles and Problems of Agricultural

4h

Unit 5: Pricing of Agricultural Cooperative Products

4 study hours
  • •Explain the meaning and importance of pricing
  • •Discuss the objectives of pricing
  • •Analyze the factors affecting pricing decisions
Week
11

Module 3: Pricing Policies

4h

Unit 1: Pricing Policies

4 study hours
  • •Explain what pricing policies are
  • •Discuss the various types of pricing policies
  • •Analyze cooperative societies' pricing policies
Week
12

Module 3: Pricing Policies

4h

Unit 2: Transportation

4 study hours
  • •Explain what transportation is
  • •Discuss the importance of transportation
  • •Analyze the factors affecting transportation cost and pricing
Week
13

Module 3: Pricing Policies

12h

Unit 3: Method of Mode Selection

4 study hours
  • •Identify the various modes of transportation
  • •Explain the features of each mode
  • •Discuss the factors that affect the choice of a mode

Unit 4: Calculating Members' Bonus

4 study hours
  • •Explain what is cooperative surplus
  • •Understand the law and regulation guiding the distribution of cooperative surplus
  • •Explain how cooperative surplus are distributed

Unit 5: Problems of Co-operative Marketing

4 study hours
  • •Discuss the needs for cooperative marketing
  • •Explain the benefits of cooperative societies
  • •Analyze the problems of cooperative societies

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all study units and focus on key concepts and definitions.

2

Practice answering past examination questions to get familiar with the exam format.

3

Create summaries of each module to consolidate your understanding.

4

Pay close attention to the case studies and examples provided in the course material.

5

Form study groups with other students to discuss and clarify difficult topics.

6

Allocate sufficient time for revision and ensure you understand the core principles of cooperative marketing.

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