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MKT309Management Sciences2 Unitsintermediate

Events Management

This course introduces the principles and practices of event management. It explores various types of events, from religious and social gatherings to political, business, and international events. The course covers key aspects such as event planning, coordination, budgeting, and risk management. Students will learn about the five C's of event management, the importance of SWOT analysis, and the roles of key decision-makers. Emphasis is placed on establishing policies, procedures, and effective record-keeping systems for successful event execution.

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120h

Study Time

13

Weeks

9h

Per Week

basic

Math Level

Course Keywords

Event ManagementEvent PlanningCoordinationBudgetingPublic Relations

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

➕

Math Level

Basic Math

🔬

Learning Type

Hands-on Practice

Course Topics

Key areas covered in this course

1

Event Types

2

Event Planning

3

Event Coordination

4

Budgeting

5

Risk Management

6

Public Relations

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Event Planner

Apply your skills in this growing field

Event Coordinator

Apply your skills in this growing field

Event Manager

Apply your skills in this growing field

Public Relations Specialist

Apply your skills in this growing field

Venue Manager

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

HospitalityTourismEntertainmentSportsCorporate

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1:

3h

Unit 1: Introduction to Event Management

3 study hours

•Understand the definition and characteristics of events.
•Identify different types of events and their unique features.
•Explore the scope and categories of events.
•Discuss the meaning and definition of event management.

Week

2

Module 1:

3h

Unit 2:

3 study hours

•Learn about the five C's of Event Management: Conceptualizing, Costing, Canvassing, Customizing, Carrying Out, Culmination and Control.
•Understand the importance and need for event management.
•Analyze events using SWOT analysis.
•Identify key decision-makers in event management.

Week

3

Module 1:

6h

Unit 3:

3 study hours

•Discuss the importance of managing technical staff.
•Learn how to recruit, train, and control technical staff.
•Understand the importance of communication, emergencies, and safety training.
•Explore the process of establishing event management policies and procedures.

Unit 4:

3 study hours

•Learn the procedures to be followed in conducting events.
•Understand the importance of identifying objectives and planning events.
•Explore service requirements and tapping skilled employees.
•Discuss the importance of risk analysis and crisis management.

Week

4

Module 1:

3h

Unit 5:

3 study hours

•Understand the benefits of a record-keeping system.
•Learn about electronic and manual record-keeping methods.
•Explore the steps to develop a record-keeping system: preliminary investigation, business activity analysis, and strategy identification.

Week

5

Module 2:

3h

Unit 1:

3 study hours

•Understand the components of an event management plan.
•Explore the principles for holding an event, including clarity of purpose, focus, communication, connectivity, facilitation, promotion, confidence, people management, documentation, evaluation, customer convenience, acknowledgement, commitment, technology integration, continuous learning, optimum utilization of resources, and maximum care.

Week

6

Module 2:

3h

Unit 2:

3 study hours

•Learn about venue suitability and creating accessible events.
•Understand preliminary event rating and risk management.
•Explore emergency management and the importance of permits and licenses.

Week

7

Module 2:

3h

Unit 3: Conduct of an Event

3 study hours

•Understand the importance of analyzing the overall primary goal and selecting a planning committee.
•Learn how to create a master plan, budget, and timeline.
•Explore the steps to organize an event: objective, consultation, planning, resources, branding, marketing, checklist, delivery, communication, feedback, profile, and evaluation.

Week

8

Module 3:

3h

Unit 3:

3 study hours

•Learn about assigning responsibilities to various people involved in conducting an event.
•Understand the importance of multichannel communication in events.
•Explore the budget of an event and event budgeting rules.
•Learn about computer-aided event management and its advantages.

Week

9

Module 3:

3h

Unit 3:

3 study hours

•Understand the different styles of organizing tables.
•Explore the roles and responsibilities of event managers.
•Learn about the checklist of an event and its advantages.

Week

10

Module 3:

3h

Unit 4:

3 study hours

•Understand the meaning and definition of public relations.
•Explore the nature and importance of public relations.
•Learn about the limitations of public relations.
•Identify various types of media used in public relations.

Week

11

Module 4:

3h

Unit 4:

3 study hours

•Learn about public relations strategy and media management.
•Understand the process of brainstorming.
•Explore the importance of writing for public relations.

Week

12

Module 4:

3h

Unit 5:

3 study hours

•Understand the meaning and definition of corporate events.
•Explore popular types of corporate events: seminars, trade shows, executive retreats, sports events, appreciation events, milestones, team building, product launch, board meetings.

Week

13

Module 4:

3h

Unit 5:

3 study hours

•Learn about the arrangements made for various corporate events.
•Understand the planning of corporate events.
•Explore the job responsibilities of a corporate events organizer.
•Learn about budgeting of an event and security plans.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create a detailed study schedule allocating specific time slots for each module and unit.

2

Focus on understanding the five C's of event management and their practical applications.

3

Practice SWOT analysis for different event scenarios to identify strengths, weaknesses, opportunities, and threats.

4

Review key decision-makers in event management and their roles.

5

Familiarize yourself with event management policies, procedures, and record-keeping systems.

6

Study the principles of event management and their importance in planning and conducting successful events.

7

Understand the different types of media used in public relations and their advantages and disadvantages.

8

Prepare for essay questions by creating outlines and practicing writing concise and well-structured answers.

9

Review all tutor-marked assignments (TMAs) and address any areas where you struggled.

10

Allocate sufficient time for revision and practice answering past exam questions.

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