Skip to main content
NounStudy
Back to Course Catalog
MKT308Management Sciences3 Unitsintermediate

Promotion

This course provides a comprehensive understanding of promotion in marketing and its relevance to organizations. It explores various promotional concepts, objectives, and tools, including advertising, sales promotions, and personal selling. The course also examines the factors affecting the promotion mix, ethical considerations, and the impact of consumerism. Students will learn to develop effective promotion strategies and evaluate their effectiveness in achieving marketing goals.

Take a Practice TestGenerate AI Study Notes

Take a practice test or generate AI study notes to help you excel in this course.

208h
Study Time
13
Weeks
16h
Per Week
basic
Math Level
Course Keywords
PromotionAdvertisingMarketing MixSales PromotionEthics

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Promotion Concepts

2

Advertising Strategies

3

Sales Promotion Techniques

4

Marketing Mix

5

Ethical Considerations

6

Consumer Behavior

Total Topics6 topics

Requirements

Knowledge and skills recommended for success

MKT201: Principles of Marketing

💡 Don't have all requirements? Don't worry! Many students successfully complete this course with basic preparation and dedication.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Marketing Manager

Apply your skills in this growing field

Advertising Executive

Apply your skills in this growing field

Sales Manager

Apply your skills in this growing field

Brand Manager

Apply your skills in this growing field

Public Relations Specialist

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

AdvertisingRetailConsumer GoodsPublic RelationsMarketing

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1:

7h

Unit 1: Promotion Concept

4 study hours
  • •Understand the nature and definitions of promotion.
  • •Identify functions of communication objectives.
  • •Examine the role and importance of promotion/communication.

Unit 2: Promotion Objectives

3 study hours
  • •Understand promotion objectives and their importance.
  • •Outline rules for setting workable promotion objectives.
  • •Describe the benefits of promotion to the firm.
Week
2

Module 1:

7h

Unit 3: Tools of Promotion

4 study hours
  • •Describe the tools of promotion and their applications.
  • •Appreciate the objectives for specific promotion tools.
  • •Analyze the strengths and weaknesses of each promotion tool.

Unit 4: Advertising

3 study hours
  • •Understand the meaning and basic concepts of advertising.
  • •Explore the role and types of advertising.
  • •Identify advertising media and their merits and demerits.
Week
3

Module 1:

5h

Unit 5: The Purposes and Planning of Advertising

5 study hours
  • •Understand the purposes and effects of advertising.
  • •Identify the steps in planning advertising campaigns.
  • •Explain factors affecting the choice of media.
Week
4

Module 2:

4h

Unit 1: Promotion Strategy

4 study hours
  • •Understand the concept of promotion strategy and its types.
  • •Identify conditions under which wholesalers and retailers are important to promotion strategy.
  • •Explain the roles of wholesalers and retailers in promotion strategy.
Week
5

Module 2:

5h

Unit 2: The Place of Promotion In The Marketing Mix

5 study hours
  • •Appreciate the place of promotion in the marketing mix.
  • •Understand the concept of the promotion mix and its components.
  • •Describe promotion to wholesalers and retailers.
Week
6

Module 2:

4h

Unit 3: Controllable Factors Affecting the Promotion Mix

4 study hours
  • •Understand the controllable factors affecting the promotion mix, such as product and price.
  • •Illustrate the marketing mix in action regarding product and price.
  • •Analyze how product and price influence promotion strategies.
Week
7

Module 2:

5h

Unit 4: Controllable Factors Affecting the Promotion Mix

5 study hours
  • •Explain controllable factors affecting the promotion mix, such as place and promotion.
  • •Illustrate the marketing mix in action regarding place and promotion.
  • •Analyze how place and promotion influence marketing outcomes.
Week
8

Module 2:

4h

Unit 5: Uncontrollable Factors Affecting the Promotion

4 study hours
  • •Understand the uncontrollable factors affecting the promotion mix, such as economic forces and life-styles.
  • •Analyze the impact of competition and middlemen on promotion strategies.
  • •Describe the influence of legal and ethical factors on promotion.
Week
9

Module 3:

4h

Unit 1: Sales Promotions and Personal Selling

4 study hours
  • •Describe sales promotions and their objectives.
  • •Highlight sales promotion tools and their applications.
  • •Explain personal selling and its importance.
Week
10

Module 3:

5h

Unit 2: Social Influences on Promotion

5 study hours
  • •Appreciate the social influences on promotion.
  • •Understand the concept of social class as an influencing factor in product promotion.
  • •Analyze how social factors impact consumer behavior.
Week
11

Module 3:

4h

Unit 3: Planning

4 study hours
  • •Appreciate the elements of planning in promotion.
  • •Understand the concept of promotion plans and their components.
  • •Describe the characteristics of good promotion plans.
Week
12

Module 3:

5h

Unit 4: Financial, Measuring, and Controlling the Promotion Program

5 study hours
  • •Explain financial considerations in promotion programs.
  • •Understand the factors that influence the size of promotion budgets.
  • •Describe charging expenses to promotion budgets and allocating promotion funds.
Week
13

Module 3:

4h

Unit 5: Ethics and the Promotion Process

4 study hours
  • •Appreciate ethics in the promotion process.
  • •Understand the types of ethics and their implications.
  • •Identify reasons for the lack of ethical standards in promotion.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

Access PDF Material

Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all Tutor-Marked Assignments (TMAs) and their solutions.

2

Create concept maps linking promotion tools (Units 3-5) to specific marketing objectives.

3

Practice analyzing case studies from Modules 2-4, identifying key promotional challenges and solutions.

4

Focus on understanding ethical frameworks (Module 3, Unit 5) and their application to real-world scenarios.

5

Allocate study time proportionally to the weight of each module in the final examination.

Related Courses

Other courses in Management Sciences that complement your learning

PAD302

Traditioanl Administration System in Nigeria

3 Units
BUS317

Production Management

3 Units
PAD312

Management Of Public Service

3 Units
View All Management Sciences Courses