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MKT305Management Sciences2 Unitsintermediate

Agricultural Marketing

This course provides an overview of marketing and agricultural marketing, exploring their evolution, concepts, and definitions. It examines the roles of farmers and middlemen, modes of distribution, and standardization strategies. The course also covers pricing and promotion policies, efficient marketing practices, and international marketing, equipping students with a comprehensive understanding of agricultural marketing principles and their application in the Nigerian context.

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60h

Study Time

13

Weeks

5h

Per Week

basic

Math Level

Course Keywords

Agricultural MarketingMarketing ConceptsDistributionPricing PoliciesPromotion Strategies

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

➕

Math Level

Basic Math

📖

Learning Type

Theoretical Focus

Course Topics

Key areas covered in this course

1

Agriculture

2

Marketing

3

Distribution

4

Middlemen

5

Standardization

6

Pricing

7

Promotion

8

International Marketing

Total Topics8 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assessments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Agricultural Marketing Manager

Apply your skills in this growing field

Farm Manager

Apply your skills in this growing field

Agribusiness Consultant

Apply your skills in this growing field

Market Analyst

Apply your skills in this growing field

Sales Representative

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

AgricultureFood ProcessingRetailExportGovernment

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Introduction to the Context of Marketing and Agricultural Marketing

4h

Unit 1: Introduction to Agriculture and Marketing

2 study hours

•Read the introduction to agriculture and marketing.
•Define agriculture and marketing.
•Explain the link between agriculture and marketing.

Unit 2: Marketing and Agricultural Marketing

2 study hours

•Define market and marketing.
•Explain the importance of efficient marketing.
•Describe the marketing functions.

Week

2

Module 1: Introduction to the Context of Marketing and Agricultural Marketing

3h

Unit 3: Evolution and Concepts of Marketing

3 study hours

•Explain the evolution of marketing.
•Describe the basic concepts underlying marketing.
•Discuss the marketing concept.

Week

3

Module 1: Introduction to the Context of Marketing and Agricultural Marketing

4h

Unit 4: Meaning and Definitions of Marketing

2 study hours

•Define market.
•Explain the conditions for a market to exist.
•Discuss the importance of markets.

Unit 5: Types of Markets

2 study hours

•Categorize agricultural markets.
•Explain the features of perfect and imperfect markets.
•Describe retail and wholesale markets.

Week

4

Module 1: Introduction to the Context of Marketing and Agricultural Marketing

3h

Unit 6: Morphology of Markets

3 study hours

•Identify the various forms of agricultural markets.
•Explain the features of each form.
•Describe how these forms operate.

Week

5

Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

3h

Unit 7: Modes of Distribution in Agricultural Marketing

3 study hours

•Define distribution and transportation.
•Explain the functions of middlemen.
•Describe the classes of middlemen.

Week

6

Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

3h

Unit 8: Roles of Farmers in Agricultural Marketing

3 study hours

•Explain who a farmer is.
•Describe the meaning of farming.
•Discuss the roles of farmers in agricultural marketing.

Week

7

Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

3h

Unit 9: Roles of Middlemen in Agricultural Marketing Activities

3 study hours

•Explain who a middleman is.
•State the types of middlemen.
•Describe the importance of middlemen in marketing.

Week

8

Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

3h

Unit 10: Production, Distribution and Marketing of Agricultural Crops in Nigeria

3 study hours

•Explain the distribution of root crops, cereals, and pulses.
•Describe the distribution of tree crops and oil seeds.
•Discuss industrial crops.

Week

9

Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

3h

Unit 11: Prospects and Problems of Agriculture in Nigeria

3 study hours

•Discuss the importance of agriculture.
•Explain the problems of agricultural development.
•Analyze the causes of these problems.

Week

10

Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

3h

Unit 12: Problems and Past Efforts at Solving the Problems of the Nigerian Agricultural Sector

3 study hours

•Identify the problems facing the Nigerian agricultural sector.
•Describe efforts at solving these problems.
•Discuss programs and projects to develop the agricultural sector.

Week

11

Module 2: The Context of the Roles, Growth and the Problems of Agricultural Marketing

3h

Unit 13: Major Problems Confronting Agricultural Marketing in Nigeria

3 study hours

•Identify the major problems confronting agricultural marketing in Nigeria.
•Suggest ways of improving agricultural marketing.

Week

12

Module 3: The Context of Standardization, Strategies and Pricing Policies of Agricultural Marking in Nigeria

6h

Unit 14: Standardization of Agricultural Marketing

3 study hours

•Define standardization.
•Explain the importance of standardization.
•Identify standardization institutions.

Unit 15: Problems of Standardization

3 study hours

•Identify the problems in standardization.
•Suggest possible solutions to these problems.

Week

13

Module 3: The Context of Standardization, Strategies and Pricing Policies of Agricultural Marking in Nigeria

6h

Unit 16: Planning of Agricultural Marketing

3 study hours

•Define planning.
•Explain the components of a business plan.
•Describe how a business plan can guide management.

Unit 17: Promotion Policies and Strategies of Agricultural Marketing

3 study hours

•Define price.
•Explain pricing objectives and policies.
•Describe pricing strategies.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create a study schedule allocating specific time slots for each module

2

Review key definitions and concepts from Units 1-6

3

Practice applying marketing strategies to real-world agricultural scenarios

4

Focus on understanding the roles of farmers and middlemen in distribution channels

5

Prepare detailed notes on pricing policies and promotional strategies

6

Review all TMAs and assignments to identify areas needing further study

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