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MKT108Management Sciences2 Unitsbeginner

Introduction To Marketing

This course introduces students to the fundamental concepts and principles of marketing. It explores the core elements of marketing, including marketing management philosophies, the marketing environment, and the functions of marketing. Students will also learn about product classification, the buying process, channels of distribution, market segmentation, promotion strategies, and the importance of consumerism in modern business.

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20h
Study Time
13
Weeks
2h
Per Week
none
Math Level
Course Keywords
MarketingConsumer BehaviorMarket SegmentationPromotionDistribution Channels

Course Overview

Everything you need to know about this course

Course Difficulty

Beginner Level
Perfect for newcomers to the field
35%
beginner
📚
Math Level
No Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Marketing Philosophies

2

Marketing Environment

3

Product Classification

4

Buying Process

5

Distribution Channels

6

Market Segmentation

7

Promotion Strategies

8

Consumerism

Total Topics8 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assessments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Computer Based Test

Career Opportunities

Explore the career paths this course opens up for you

Marketing Assistant

Apply your skills in this growing field

Sales Representative

Apply your skills in this growing field

Brand Manager

Apply your skills in this growing field

Market Research Analyst

Apply your skills in this growing field

Advertising Executive

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

RetailConsumer GoodsAdvertisingMarket ResearchE-commerce

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Introduction to Marketing

4h

Unit 1: Introduction to Marketing

2 study hours
  • •Read Unit 1: Define marketing, outline basic concepts, and discuss its importance.
  • •Complete self-assessment exercises on the evolution of marketing.

Unit 2: Approaches to the Study of Marketing

2 study hours
  • •Read Unit 2: Explain the commodity, institutional, functional, managerial, and social approaches to marketing.
  • •Reflect on the application of these approaches in real-world marketing activities.
Week
2

Module 1: Introduction to Marketing

4h

Unit 3: Marketing Management Philosophies

2 study hours
  • •Read Unit 3: Explain the production, product, selling, marketing, and societal marketing concepts.
  • •Analyze the implications of each concept on marketing activities.

Unit 4: Marketing Environment

2 study hours
  • •Read Unit 4: Explain the external and internal marketing variables.
  • •Discuss the implications of these variables on marketing activities.
Week
3

Module 1: Introduction to Marketing

2h

Unit 5: Functions of Marketing

2 study hours
  • •Read Unit 5: Classify marketing functions into merchandising, physical distribution, and auxiliary functions.
  • •Explain each function with relevant examples.
Week
4

Module 2: Channels of Distribution

2h

Unit 1: Product Classification I: Consumer Products

2 study hours
  • •Read Unit 1: Define a product and classify products into consumer and industrial products.
  • •Explain the characteristics of consumer products.
Week
5

Module 2: Channels of Distribution

2h

Unit 2: Product Classification II: Industrial Products

2 study hours
  • •Read Unit 2: Define an industrial product and explain its classification.
  • •State the benefits of industrial products.
Week
6

Module 2: Channels of Distribution

2h

Unit 3: Buying Process

2 study hours
  • •Read Unit 3: Explain the reasons why people buy goods or services.
  • •Describe the buying process.
Week
7

Module 2: Channels of Distribution

2h

Unit 4: Channels of Distribution

2 study hours
  • •Read Unit 4: Explain marketing channels and types of channels.
  • •State the role of distribution channels in the overall marketing of products.
Week
8

Module 2: Channels of Distribution

2h

Unit 5: Middlemen and Marketing Activities

2 study hours
  • •Read Unit 5: Explain who is a middleman and state various types of middlemen.
  • •Describe the importance of middlemen in marketing.
Week
9

Module 3: Market Strategies

2h

Unit 1: Marketing of Services

2 study hours
  • •Read Unit 1: Define service and service-marketing.
  • •Classify various forms of services and state their characteristics.
Week
10

Module 3: Market Strategies

2h

Unit 2: Marketing Risks

2 study hours
  • •Read Unit 2: Explain the term marketing risks.
  • •Classify marketing risks and state methods of handling them.
Week
11

Module 3: Market Strategies

2h

Unit 3: Market Segmentation

2 study hours
  • •Read Unit 3: Define market segmentation.
  • •State the benefits of market segmentation and explain the basis of market segmentation.
Week
12

Module 3: Market Strategies

2h

Unit 4: Promotion

2 study hours
  • •Read Unit 4: Explain the term promotion.
  • •State the importance of promotion to marketing and list the promotional mix.
Week
13

Module 3: Market Strategies

2h

Unit 5: Consumerism

2 study hours
  • •Read Unit 5: Describe the term consumerism and explain who is a consumer.
  • •State the benefits of consumerism.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all study units and focus on key definitions and concepts.

2

Practice applying marketing philosophies to real-world scenarios.

3

Create diagrams to understand the buying process and distribution channels.

4

Summarize the main points of each unit and review them regularly.

5

Attempt all tutor-marked assignments to test your understanding.

6

Practice answering past examination questions to get familiar with the exam format.

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