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MKT104Management Sciences3 Unitsintermediate

Retail Management

This course introduces students to the fundamentals of retail management. It covers marketing channels, the nature of retailing, and the value it provides. Students will explore different types of retail outlets, retail management decisions, and strategies. The course also examines non-store retailing, direct marketing, retail auditing, and the changing landscape of the retail industry, equipping students with the knowledge to navigate and succeed in this dynamic sector.

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40h

Study Time

13

Weeks

3h

Per Week

basic

Math Level

Course Keywords

Retail ManagementMarketing ChannelsRetail StrategyDirect MarketingRetail Auditing

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

➕

Math Level

Basic Math

📖

Learning Type

Theoretical Focus

Course Topics

Key areas covered in this course

1

Marketing Channels

2

Retailing Functions

3

Retail Outlet Types

4

Retail Management Decisions

5

Retail Strategies

6

Direct Marketing

7

Retail Pricing

8

Retail Auditing

9

Strategic Planning

Total Topics9 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Computer Based Test

Career Opportunities

Explore the career paths this course opens up for you

Retail Manager

Apply your skills in this growing field

Marketing Manager

Apply your skills in this growing field

Sales Manager

Apply your skills in this growing field

Store Manager

Apply your skills in this growing field

Retail Buyer

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

RetailE-commerceSupply Chain ManagementMarketingSales

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Background Issues on Retailing

2h

Unit 1: Marketing Channels and Institutions

2 study hours

•Understand the primary and secondary distribution functions.
•Explain the utilities that distribution functions create.
•Identify and describe the different marketing channels in use.

Week

2

Module 1: Background Issues on Retailing

2h

Unit 2: The Theory of Conflict, Control and Cooperation in Channels of Distribution

2 study hours

•Explain the underlying principles of the theory of conflict, control, and cooperation in channels of distribution.
•Discuss the concepts of power, control, and cooperation in marketing channels.
•Identify and discuss conflict areas in marketing channels.

Week

3

Module 1: Background Issues on Retailing

2h

Unit 3: Value, Role and Functions of Retailing

2 study hours

•Explain why marketing intermediaries are used in getting products to consumers.
•List and discuss the functions of middlemen.
•Describe the roles of retailing and discuss the functions of retailing.

Week

4

Module 1: Background Issues on Retailing

2h

Unit 4: Types of Retail Outlets

2 study hours

•Discuss store retailers and non-store retailers.
•Describe the major bases for classifying retail outlets.
•List and explain the different types of retail outlets based on service, product line, price, control, and store cluster.

Week

5

Module 1: Background Issues on Retailing

2h

Unit 5: Wholesaling

2 study hours

•Describe the nature of wholesaling and major types of wholesaling intermediaries.
•Discuss the strategic problems faced by wholesalers.
•Discuss current trends that will affect the future of wholesaling.

Week

6

Module 2: Issues in Retail Management

2h

Unit 1: Retail Management Decisions

2 study hours

•Explain the reasons retailers are rethinking their marketing strategies.
•Discuss the areas of retailer marketing decision including target market, product assortment, pricing, store atmosphere, and location.

Week

7

Module 2: Issues in Retail Management

2h

Unit 2: Non-Store Retailing

2 study hours

•List the three major categories of non-store retailing.
•Explain the features, benefits, and challenges of direct selling, direct marketing, and automatic vending.
•Discuss the trends fueling the growth of direct marketing.

Week

8

Module 2: Issues in Retail Management

2h

Unit 3: Retail Strategy

2 study hours

•Define concepts and terms pertaining to retail strategy.
•Highlight the importance of developing and applying retail strategy.
•Explain the factors and issues in retail operations and performance.

Week

9

Module 2: Issues in Retail Management

2h

Unit 4: Retail Management Strategy

2 study hours

•Discuss retail management strategies.
•Explain the three aspects of a value-oriented retail strategy.
•Discuss the pitfalls to avoid in planning a value-oriented retail strategy.

Week

10

Module 2: Issues in Retail Management

4h

Unit 5: Retail Pricing

2 study hours

•Discuss retail mark-up and its components.
•List the elements of traditional accounting costs in retail business.
•Explain changes in retail business that impact on retail costs.

Unit 6: Factors affecting Retail Pricing Decisions

2 study hours

•Describe pricing procedures.
•Discuss mark-up pricing and cost-price relationship.
•Define a just price and apply pricing cost-aid model.

Week

11

Module 3: Strategic Issues in Retail Management

2h

Unit 1: The Changing Nature of Retailing

2 study hours

•Discuss the new retailing trend.
•Describe the traditional retailing business outlook.
•Explain the change factors affecting the retail industry.

Week

12

Module 3: Strategic Issues in Retail Management

4h

Unit 2: Direct Marketing

2 study hours

•Define the term direct marketing and explain the forces that give rise to direct marketing.
•List the differences between direct marketing and other marketing activities.
•Discuss the benefits and the dark side of direct marketing.

Unit 3: Retail Auditing

2 study hours

•Define retail audit and discuss the categories of managers that benefit from it.
•List the items that will normally go on a retail audit checklist.
•Explain the misconceptions of retail audit and its importance.

Week

13

Module 3: Strategic Issues in Retail Management

4h

Unit 4: Future Changes in Retailing

2 study hours

•Discuss the key pressures on retailers in the marketplace.
•Describe the key aspects retailers need to know about the changing face of retailing.
•Apply strategic planning principles to adapt to future changes.

Unit 5: Strategic Planning for Retailing

2 study hours

•Explain the role of strategic planning in retailing and discuss its key components.
•Explain the wheel of retailing theory and its relevance to strategic planning.
•Apply strategic planning to ensure long-term success in the retail industry.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all module objectives and ensure you can meet them.

2

Create summaries of key concepts and theories from each unit.

3

Practice applying retail strategies to real-world scenarios.

4

Focus on understanding the relationships between different retail functions.

5

Review all Tutor-Marked Assignments and feedback provided.

6

Pay special attention to the factors influencing pricing decisions from Unit 6 of Module 2.

7

Create mind maps linking the different types of retail outlets (Unit 4, Module 1) to their respective strategies.

8

Practice analyzing case studies related to retail management and strategic planning.

9

Review the key components of strategic planning in retailing (Unit 5, Module 3).

10

Focus on understanding the wheel of retailing theory (Unit 5, Module 3) and its implications.

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