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MBA820Management Sciences3 Unitsintermediate

Corporate Management Strategy

This course provides an in-depth exploration of corporate management strategy, focusing on the strategic management of organizational operations. It covers key areas such as organizational mission, goals, and objectives, as well as internal and external analysis. Students will learn about strategic planning, corporate strategic posture, and strategic typologies. The course also examines organizational structure and the influence of technology on strategy, equipping students with the tools to manage corporate entities strategically for competitive advantage.

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208h

Study Time

13

Weeks

16h

Per Week

basic

Math Level

Course Keywords

Corporate StrategyStrategic PlanningOrganizational GoalsIndustry AnalysisCompetitive Advantage

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

➕

Math Level

Basic Math

🔬

Learning Type

Hands-on Practice

Course Topics

Key areas covered in this course

1

Strategy Formulation

2

Organizational Mission

3

Internal Analysis

4

Industry Analysis

5

Strategic Planning

6

Strategic Typologies

7

Organizational Structure

8

Case Study Analysis

Total Topics8 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Business Development Manager

Apply your skills in this growing field

Management Consultant

Apply your skills in this growing field

Strategic Planner

Apply your skills in this growing field

Executive Director

Apply your skills in this growing field

Corporate Strategist

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

ConsultingFinancial ServicesManufacturingHealthcareTechnology

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Concepts of Strategy

4h

Unit 1: Concepts of Strategy

2 study hours

•Define strategy and its importance in corporate management.
•Discuss the scope of strategy, including product-market scope, growth vector, competitive advantage, and synergy.
•Explain the process of strategy formulation and the influences on strategic choice.

Unit 2: Organisational Mission

2 study hours

•Discuss the meaning and importance of organizational mission.
•Describe the process of formulating a corporate mission.
•Analyze the influences on corporate mission, such as company goals, philosophy, and public image.

Week

2

Module 1: Concepts of Strategy

4h

Unit 3: Organisational Goals

2 study hours

•Explain the nature of organizational goals and their functions.
•Discuss the integration of personal goals and organizational goals.
•Describe various types of organizational goals, including order, economic, and cultural goals.

Unit 4: Organisational Objectives

2 study hours

•Explain the nature of organizational objectives and their relationship to goals.
•State the differences between annual objectives and long-term objectives.
•Discuss the qualities of effective annual and long-term objectives.

Week

3

Module 1: Concepts of Strategy

2h

Unit 5: Organisational Policies

2 study hours

•Explain the meaning and nature of organizational policy.
•Discuss the purpose of organizational policies in guiding decisions.
•State the differences between objectives and policy, and their interrelationship.

Week

4

Module 2: Internal Analysis

3h

Unit 1: Internal Analysis of the Firm

3 study hours

•Explain the nature of internal diagnosis and its importance in strategy development.
•Discuss the identification of strategic internal factors using a functional approach.
•Describe the value chain approach to internal analysis.

Week

5

Module 2: Internal Analysis

3h

Unit 2: Industry Analysis

3 study hours

•Explain the evaluation of strategic internal factors and the use of quantitative and qualitative approaches.
•Discuss the use of strategy in relation to the prevailing competitive forces in an industry.
•Explain the various forces that shape competition in an industry.

Week

6

Module 2: Internal Analysis

3h

Unit 3: External Diagnosis

3 study hours

•Describe what constitutes a threat to entry in a given industry.
•State factors that can determine the power of suppliers and buyers.
•Discuss how substitute products can pose problems to firms in an industry.

Week

7

Module 2: Internal Analysis

3h

Unit 4: Strategic Planning

3 study hours

•Discuss the nature of strategic planning and its importance.
•Explain the components of the strategic planning process, including assessing the mission, establishing goals, and analyzing the environment.
•Discuss strategy formulation, implementation, and evaluation.

Week

8

Module 2: Internal Analysis

3h

Unit 5: Corporate Strategic Posture

3 study hours

•Analyze the importance and limitations of strategic management.
•Explain the nature of functional strategy and its role in achieving organizational goals.
•Describe various forms of functional strategies, including marketing, finance, and R&D.

Week

9

Module 3: Strategic Typologies

3h

Unit 1: Strategic Typologies

3 study hours

•Describe the nature of grand strategy and its purpose in providing basic direction.
•Discuss various types of grand strategy, such as concentration, market development, and diversification.
•Explain the differences between functional and grand strategies.

Week

10

Module 3: Strategic Typologies

3h

Unit 2: Organisational Structure

3 study hours

•Explain the nature of strategic analysis and its importance in decision-making.
•Explain various methods of strategic analysis at the corporate level, such as the business portfolio approach.
•Describe the BCG matrix and its use in evaluating business units.

Week

11

Module 3: Strategic Typologies

3h

Unit 3: Structure, Technology and Strategy

3 study hours

•Describe the GE Nine-Cell Grid and its advantages over the BCG matrix.
•Explain portfolio analysis and its role in resource allocation.
•Discuss corporate strategic choice making and the factors influencing it.

Week

12

Module 3: Strategic Typologies

3h

Unit 4: Case Study

3 study hours

•List the behavioral considerations in strategic choice, such as risk attitude and internal politics.
•Explain the concept of case study and its objectives in strategic management.
•Discuss the preliminary considerations in case analysis.

Week

13

Module 3: Strategic Typologies

4h

Unit 4: Case Study

4 study hours

•Analyze the principles for analysis of a case material.
•Apply theoretical knowledge to practical situations through case analysis.
•Develop analytical and problem-solving skills in a real-world context.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all module and unit objectives to ensure comprehensive understanding.

2

Create detailed summaries of key concepts and frameworks from each unit.

3

Practice applying strategic frameworks (SWOT, BCG matrix) to different case scenarios.

4

Focus on understanding the interrelationships between strategy, structure, and technology.

5

Allocate study time proportionally based on the weight of each module in the final exam.

6

Form study groups to discuss and debate different strategic approaches to case studies.

7

Practice time management by simulating exam conditions while answering practice questions.

8

Prioritize studying challenging units identified in the 'Peak Difficulty Periods' section.

9

Create concept maps linking Units 3-5 internal/external analysis concepts.

10

Review all TMAs and feedback to identify areas for improvement.

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