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JLS732Social Sciences3 Unitsintermediate

Principles & Practice Of Pr

This course introduces the principles and practices of public relations. It explores the meaning and scope of public relations, its evolution, and its processes. The course covers writing and speaking skills essential for public relations professionals. It also examines public relations in action, including planning, non-profit organizations, and crisis communication. Additionally, the course delves into the role of public relations in society, public opinion, ethics, and relevant legal considerations.

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208h
Study Time
13
Weeks
16h
Per Week
none
Math Level
Course Keywords
Public RelationsCommunicationEthicsCrisis ManagementMedia Relations

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Public Relations Definitions

2

Public Relations Functions

3

Public Relations History

4

Public Relations Models

5

Public Relations Ethics

6

Public Relations Law

7

Public Opinion

8

Propaganda

9

Crisis Communication

10

Public Relations Planning

11

Writing and Speaking

Total Topics11 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assessments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Public Relations Manager

Apply your skills in this growing field

Communications Specialist

Apply your skills in this growing field

Media Relations Officer

Apply your skills in this growing field

Corporate Communications Director

Apply your skills in this growing field

Crisis Communications Consultant

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Corporate CommunicationsGovernment RelationsNon-profit OrganizationsMarketing CommunicationsCrisis Management

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Meaning and Scope of Public Relations

5h

Unit 1: Definitions and components of public relations

3 study hours
  • •Read definitions of public relations
  • •Identify common terms in definitions
  • •Formulate your own definition

Unit 2: Functions and Careers of Public Relations

2 study hours
  • •List and explain functions of PR practitioners
  • •State knowledge, abilities, and skills required
Week
2

Module 1: Meaning and Scope of Public Relations

7h

Unit 3: Public Relations and Related Concepts

4 study hours
  • •Define related concepts like publicity, lobbying, merchandising
  • •Differentiate between related concepts
  • •Outline functions involved in PR

Unit 4: Public Relations Publics

3 study hours
  • •Identify various publics of an organization
  • •Show best approaches to relating with publics
Week
3

Module 2: Evolution and Process of Public Relations

7h

Unit 1: Origins and Pioneers of Public Relations

4 study hours
  • •Describe how public relations has evolved
  • •Explain roles of Ivy Lee and Edward Bernays

Unit 2: History and Development of Public Relations in Nigeria

3 study hours
  • •Tell the history of PR development in Nigeria
  • •Outline major achievements of PR
Week
4

Module 2: Evolution and Process of Public Relations

7h

Unit 3: Models of Public Relations

4 study hours
  • •Define a model
  • •State relevance of models to PR
  • •Discuss certain PR models

Unit 4: Models of Public Relations (The Melvin Sharpe's Model)

3 study hours
  • •Explain Melvin Sharpe's behavioral theory
  • •Explain behavioral principles that achieve harmonious PR
Week
5

Module 2: Evolution and Process of Public Relations

5h

Unit 5: Research in Public Relations

5 study hours
  • •Explain procedure for doing PR research
  • •Do a PR research
Week
6

Module 3: Writing and Speaking In Public Relations

7h

Unit 1: The Challenge of Writing and Speaking in Public Relations

4 study hours
  • •Describe challenges of writing and speaking in PR
  • •Describe process of writing and composition
  • •Explain phases and subcomponents of writing

Unit 2: Editing and Proofreading

3 study hours
  • •Identify a passage for editing and proofreading
  • •Outline steps for editing and proofreading
  • •Edit and proofread required passages
Week
7

Module 3: Writing and Speaking In Public Relations

7h

Unit 3: The Press Release

4 study hours
  • •Give a brief history of the press release
  • •Explain the basic parts of a press release

Unit 4: Speaking in Public Relations

3 study hours
  • •Explain various PR speaking tasks
  • •Discuss steps for researching and planning a speech
Week
8

Module 3: Writing and Speaking In Public Relations

5h

Unit 5: The Process of Successful Public Relations Speeches

5 study hours
  • •Describe process of planning, delivering, and evaluating your speech
  • •Give a speech
Week
9

Module 4: Public Relations in Action

7h

Unit 1: Public Relations Planning

4 study hours
  • •Identify the need for planning PR programs
  • •Enumerate reasons for planning
  • •Discuss key considerations prior to a PR plan

Unit 2: The Public Relations Plan

3 study hours
  • •Outline steps involved in a PR plan
  • •Do a PR plan
Week
10

Module 4: Public Relations in Action

7h

Unit 3: Public Relations for Non-profit Organisations

4 study hours
  • •Explain what a non-profit organization is
  • •State two major types of non-profit organizations
  • •Discuss how to use PR in non-profit organizations

Unit 4: Crisis Communication Management

3 study hours
  • •Define a crisis
  • •Explain kinds of crises
  • •Describe the stages of a crisis
Week
11

Module 4: Public Relations in Action

5h

Unit 5: Steps in Crisis Communication

5 study hours
  • •Discuss the steps of crisis communication
  • •Explain what to do before, during, and after a crisis
Week
12

Module 5: Public Relations and Society

7h

Unit 1: The Role of Public Relations in Society

4 study hours
  • •Establish relationship between PR and society
  • •Explain ways PR benefits society
  • •Evolve ways to achieve better relations between PR and society

Unit 2: Public Opinion and Propaganda

3 study hours
  • •Define public opinion and propaganda
  • •Make a distinction between the two terms
  • •Explain importance of public opinion in PR
Week
13

Module 5: Public Relations and Society

9h

Unit 3: Public Relations and the Law

5 study hours
  • •Discuss the role of law in PR practice
  • •List and discuss important laws in PR practice
  • •Explain the role of ethics in PR practice

Unit 5: Cases in Public Relations

4 study hours
  • •Explain what a case study is
  • •Discuss procedures for solving case studies
  • •Solve some case problems

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create flashcards for key definitions and concepts from Units 1-3

2

Practice writing press releases for different scenarios (Units 7-9)

3

Review ethical frameworks and case studies (Units 18-20)

4

Develop a crisis communication plan for a hypothetical company (Units 14-16)

5

Summarize the main points of each module and create a concept map linking them

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