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ENT809Management Sciences2 Unitsintermediate

Advanced Managing Small Enterprises

This course introduces the concept and nature of Small Scale Business Enterprises, its characteristics and its roles in an economy. It covers management principles, marketing strategies, market analysis, and sources of information. Students will learn about ratio analysis, budgeting, and break-even analysis. The course aims to equip students with the knowledge and skills necessary for efficient and effective management of a small business enterprise.

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200h
Study Time
13
Weeks
15h
Per Week
basic
Math Level
Course Keywords
Small Business ManagementMarketing StrategyRatio AnalysisBudgetingBreak-Even Analysis

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Small Business Management

2

Management Principles

3

Marketing Strategy

4

Market Analysis

5

Sources of Information

6

Ratio Analysis

7

Budgeting

8

Break-Even Analysis

Total Topics8 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Business Manager

Apply your skills in this growing field

Entrepreneur

Apply your skills in this growing field

Marketing Manager

Apply your skills in this growing field

Financial Analyst

Apply your skills in this growing field

Business Consultant

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

RetailManufacturingService IndustryConsultingFinancial Services

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Management of Small Business

3h

Unit 1: Management of Small Business

3 study hours
  • •Define management and small business.
  • •Understand the nature of small-scale business.
  • •Identify the role of management in business decisions.
Week
2

Module 1: Management of Small Business

3h

Unit 2: Characteristics and Business goals of Small Business Enterprises

3 study hours
  • •Explain the major characteristics of small business.
  • •Define the goals of small business.
  • •List and explain elements used in the frame work for market assessment
Week
3

Module 1: Management of Small Business

3h

Unit 3: Need for Small Business Enterprises

3 study hours
  • •Explain the importance of small business.
  • •Explain the problems of small business.
Week
4

Module 1: Management of Small Business

3h

Unit 4: Basic Concepts in Management

3 study hours
  • •Define management.
  • •Explain the basic concept of management.
  • •Understand communication skills in business.
  • •Apply effective communication in business.
Week
5

Module 1: Management of Small Business

3h

Unit 5: Management Principles

3 study hours
  • •Define management principle.
  • •Identify universal principles of management.
  • •Explain the usefulness of management principles.
Week
6

Module 1: Management of Small Business

3h

Unit 6: Marketing Strategy and Planning

3 study hours
  • •Understand the concept of Marketing Strategy.
  • •Define Planning.
  • •Know the importance of planning.
  • •Identify the types of plans.
Week
7

Module 2: Strategic marketing Planning Process

3h

Unit 7: Strategic marketing Planning Process

3 study hours
  • •Understand and explain the strategic marketing planning process.
  • •Understand market assessment and its importance.
  • •Develop, discuss and know the purpose, content and responsibilities of the annual marketing plan.
Week
8

Module 2: Strategic marketing Planning Process

3h

Unit 8: Market Analysis

3 study hours
  • •Explain the marketing environment.
  • •Explain micro-environmental variables.
  • •Explain macro-environmental variables.
  • •Differentiate between opportunities and threats.
  • •Explain the implications of these variables to marketing companies.
Week
9

Module 2: Strategic marketing Planning Process

3h

Unit 9: Marketing Mix; Pricing Policies and Strategies

3 study hours
  • •State the factors affecting the pricing decision.
  • •State the importance and role of cost in pricing.
  • •Identify the different methods used in pricing.
  • •Explain how pricing can be used to achieve the objectives at each stage of the products life-cycle.
Week
10

Module 2: Strategic marketing Planning Process

3h

Unit 10: Marketing Mix; Product

3 study hours
  • •Define a product.
  • •Classify products into either consumer or industrial products.
  • •Explain the characteristics of industrial products.
Week
11

Module 2: Strategic marketing Planning Process

3h

Unit 11: Marketing Mix; Channels of Distribution

3 study hours
  • •Explain marketing channels.
  • •Explain types of channels.
  • •Describe the role of distribution channels in the overall marketing of products.
  • •State the factors involved in selection of an appropriate channel mix.
Week
12

Module 2: Strategic marketing Planning Process

3h

Unit 12: Promotion

3 study hours
  • •Explain the nature and role of personal selling and sales promotion.
  • •List different types of sales position and sales promotion schemes.
  • •Describe the steps involved in the selling process.
  • •Explain the growing importance of sales promotion in Nigeria.
Week
13

Module 3: Sources of Information

6h

Unit 13: Sources of Information

3 study hours
  • •Understand the meaning of Sources of Information.
  • •Know the strategic importance of information.
  • •Explain the characteristics and costs of useful information.
  • •Identify Internal and External sources of Information.

Unit 14: Elements of an Information System

3 study hours
  • •Understand the concept of Information System and its elements.
  • •Know the Records Retention programme.
  • •Explain the procedures of a records retention programme.
  • •Understand the uses of information tools such as manuals, reports and forms.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all module objectives and ensure you can address each one.

2

Create summaries of key concepts and formulas from Units 15-17.

3

Practice applying ratio analysis to sample financial statements.

4

Develop a comprehensive understanding of the marketing mix (Units 9-12).

5

Focus on the practical application of budgeting and break-even analysis.

6

Create concept maps linking Units 3-5 management concepts.

7

Review all TMAs and their feedback to identify areas for improvement.

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