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ENT431Management Sciences2 Unitsintermediate

Marketing Ethics & Social Responsibility

This course introduces students to marketing ethics and social responsibility, providing a comprehensive understanding of the principles and standards that define acceptable conduct in the marketplace. It explores ethical principles in business, theories of ethics, societal marketing, and consumerism. Students will examine the differences between ethical and legal behavior, factors influencing ethical decisions, and the importance of ethical and socially responsible consumer behavior. The course also covers environmentalism, green marketing, and the challenges of implementing social responsibility in Nigeria.

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65h

Study Time

13

Weeks

5h

Per Week

none

Math Level

Course Keywords

Marketing EthicsSocial ResponsibilityConsumerismEnvironmentalismEthical Behavior

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

📚

Math Level

No Math

📖

Learning Type

Theoretical Focus

Course Topics

Key areas covered in this course

1

Marketing Ethics

2

Social Responsibility

3

Consumerism

4

Environmentalism

5

Ethical Decision Making

6

Legal Compliance

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Marketing Manager

Apply your skills in this growing field

Corporate Social Responsibility Manager

Apply your skills in this growing field

Ethics Officer

Apply your skills in this growing field

Brand Manager

Apply your skills in this growing field

Public Relations Specialist

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Consumer GoodsRetailAdvertisingPublic RelationsNon-profit

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Nature of Marketing Ethics and Social Responsibility

3h

Unit 1: Different Concept of Ethics and Social Responsibility

3 study hours

•Understand the different concepts of ethics and social responsibility.
•Distinguish between ethics and social responsibility.
•Define marketing ethics and corporate social audit.

Week

2

Module 1: Nature of Marketing Ethics and Social Responsibility

3h

Unit 2: Ethical Principles in Business

3 study hours

•Explain ethics and business in detail.
•Identify the application of moral standards to business.
•Examine the moral responsibility of a person in business.

Week

3

Module 1: Nature of Marketing Ethics and Social Responsibility

3h

Unit 3: Societal Marketing

3 study hours

•Explain societal marketing.
•Trace a brief history of societal marketing.
•Assess the features, functions, and effects of societal marketing.
•Examine societal marketing and social marketing.

Week

4

Module 1: Nature of Marketing Ethics and Social Responsibility

3h

Unit 4: Micro-Marketing

3 study hours

•Differentiate between micro and macro marketing.
•State the scope of micro-marketing.
•Discuss micro-marketing functions.
•Highlight the universal macro-marketing functions.

Week

5

Module 1: Nature of Marketing Ethics and Social Responsibility

3h

Unit 5: Social Responsibility Activities of Marketing

3 study hours

•Define marketing social responsibility.
•Highlight some of the groups to which social responsibility activities of marketing are being extended.
•Explain the problems of implementing social responsibility in Nigeria.

Week

6

Module 1: Nature of Marketing Ethics and Social Responsibility

3h

Unit 6: Social Criticism of Marketing

3 study hours

•Assess the impacts of social criticisms of marketing on the society.
•Explain some of the problems and benefits multinational market groups represent for international marketers.

Week

7

Module 2: Marketing Ethics and the Society

3h

Unit 1: Consumerism

3 study hours

•Define and explain consumerism.
•Mention the factors that led to the rise of consumerism.
•List and explain the various components of consumerism.
•Highlight the notable consumer rights.

Week

8

Module 2: Marketing Ethics and the Society

3h

Unit 2: Environmentalism I

3 study hours

•Explain the meaning of environmentalism.
•Trace the evolution of environmentalism.
•Differentiate between environmentalism and consumerism.
•List and explain the major controlled measures of environmental pollution.

Week

9

Module 2: Marketing Ethics and the Society

3h

Unit 3: Ethics and Environmentalism II

3 study hours

•Describe the two main sources of threats to the environment.
•Explain ethical issues raised by pollution from commercial and industrial enterprises.
•Identify obligations to conserve resources.

Week

10

Module 2: Marketing Ethics and the Society

3h

Unit 4: Green Marketing

3 study hours

•Define green marketing.
•Examine the assumptions of green marketing.
•Discuss the keys to successful implementation of green marketing.
•Explain the benefits and pitfalls of green marketing.

Week

11

Module 2: Marketing Ethics and the Society

3h

Unit 5: Arguments on Marketing Ethics

3 study hours

•Argue for marketing ethics and social responsibility.
•Argue against marketing ethics.
•Explain a review of regulation and enforcement of ethics in marketing.

Week

12

Module 2: Marketing Ethics and the Society

3h

Unit 6: Roles and Significance of Ethics in Marketing

3 study hours

•Examine the perceived importance of ethics and ethical decisions in marketing.
•Explain the effects of perceived ethical problems.

Week

13

Final Revision

3h

Final Revision

3 study hours

•Review all modules and units.
•Work on assignments and TMAs.
•Prepare for final examinations.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

Access PDF Material

Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review key definitions and concepts from Units 1-3 of Module 1.

2

Create case studies applying ethical frameworks to marketing scenarios.

3

Focus on the differences between legal and ethical conduct (Module 3, Unit 1).

4

Practice analyzing the impact of cultural differences on ethical decisions (Module 3, Unit 2).

5

Summarize the core principles of enlightened marketing (Module 3, Unit 5).

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