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ENT402Management Sciences2 Unitsintermediate

Management of Innovation and Creativity

This course exposes students to the concepts of innovation, management strategies, and the management of change. It explores various aspects of management strategies, including their formulation and implementation. The course also covers the environmental aspects of innovation, the role of technology, and the importance of leadership in driving change. Students will also learn about entrepreneurship, branding, and proactive marketing.

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45h

Study Time

13

Weeks

3h

Per Week

basic

Math Level

Course Keywords

InnovationManagementEntrepreneurshipCreativityStrategy

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

➕

Math Level

Basic Math

📖

Learning Type

Theoretical Focus

Course Topics

Key areas covered in this course

1

Management

2

Innovation

3

Entrepreneurship

4

Marketing

5

Strategy

6

Technology

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Business Development Manager

Apply your skills in this growing field

Innovation Manager

Apply your skills in this growing field

Entrepreneur

Apply your skills in this growing field

Marketing Manager

Apply your skills in this growing field

Management Consultant

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

TechnologyManufacturingConsultingRetailE-commerce

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: The Concept of Management An Overview

3h

Unit 1: The Concept of Management – An Overview

3 study hours

•Read Unit 1: Understand the nature and scope of management.
•Identify key concepts and approaches to management.
•Complete Self-Assessment Exercises 1.

Week

2

Module 1: The Concept of Management An Overview

3h

Unit 2: Management Strategy

3 study hours

•Study Unit 2: Understand the strategic process and different approaches to management strategy.
•Analyze SWOT analysis and its application.
•Complete Self-Assessment Exercises 1.

Week

3

Module 1: The Concept of Management An Overview

3h

Unit 3: Management Succession as a Factor of Change

3 study hours

•Read Unit 3: Understand the need for management succession and its impact on change.
•Identify problems associated with management succession.
•Complete Self-Assessment Exercises 1.

Week

4

Module 1: The Concept of Management An Overview

3h

Unit 4: Management of Change–The Human Resources Angle

3 study hours

•Study Unit 4: Understand the role of human resources in managing change.
•Identify causes of changing attitudes concerning personnel.
•Complete Self-Assessment Exercises 1.

Week

5

Module 1: The Concept of Management An Overview

3h

Unit 5: Productivity

3 study hours

•Read Unit 5: Understand the concept of productivity and its relation to cost reduction.
•Explore total quality management and materials management.
•Complete Self-Assessment Exercises 1.

Week

6

Module 2: The Concept of Innovation – An Overview

3h

Unit 1: The Concept of Innovation – An Overview

3 study hours

•Study Unit 1: Understand the nature and scope of innovation.
•Differentiate between invention and innovation.
•Complete Self-Assessment Exercises 1.

Week

7

Module 2: The Concept of Innovation – An Overview

3h

Unit 2: Innovation and Management Strategies

3 study hours

•Read Unit 2: Understand the meaning and types of management strategies related to innovation.
•Identify constraints to effective innovation.
•Complete Self-Assessment Exercises 1.

Week

8

Module 2: The Concept of Innovation – An Overview

3h

Unit 3: The Environmental Aspects of Innovation

3 study hours

•Study Unit 3: Understand the role of the economy, state, and culture in innovation.
•Analyze state intervention in innovation.
•Complete Self-Assessment Exercises 1.

Week

9

Module 2: The Concept of Innovation – An Overview

3h

Unit 4: Technology as a Factor of Change

3 study hours

•Read Unit 4: Understand technology as a factor of change in production and innovation.
•Analyze the impact of technology on the labor force.
•Complete Self-Assessment Exercises 1.

Week

10

Module 2: The Concept of Innovation – An Overview

3h

Unit 5: Change as a Function of Leadership

3 study hours

•Study Unit 5: Understand change as a function of leadership.
•Explain leading with impact and its challenges.
•Complete Self-Assessment Exercises 1.

Week

11

Module 3: Entrepreneurship

3h

Unit 1: Entrepreneurship

3 study hours

•Read Unit 1: Define entrepreneurship and the role of the entrepreneur.
•Understand the functions of an entrepreneur.
•Complete Self-Assessment Exercises 1.

Week

12

Module 3: Entrepreneurship

3h

Unit 2: Branding A Creative Approach to Marketing

3 study hours

•Study Unit 2: Understand branding as a creative approach to marketing.
•Learn how to differentiate products and build strong brands.
•Complete Self-Assessment Exercises 1.

Week

13

Module 3: Entrepreneurship

9h

Unit 3: Changing the Competitive Position of an Existing Business

3 study hours

•Read Unit 3: Understand how to change the competitive position of an existing business.
•Learn about new product development and market penetration.
•Complete Self-Assessment Exercises 1.

Unit 4: The Influence of Environmental Factors on Business Strategies

3 study hours

•Study Unit 4: Understand the influence of environmental factors on business strategies.
•Identify environmental threats and opportunities.
•Complete Self-Assessment Exercises 1.

Unit 5: Proactive Marketing

3 study hours

•Read Unit 5: Understand proactive marketing and its strategic aspects.
•Analyze the role of cultural and social influences in marketing.
•Complete Self-Assessment Exercises 1.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create concept maps linking innovation, management, and entrepreneurship concepts.

2

Review case studies in Units 2 and 3, analyzing strategic decisions.

3

Practice applying SWOT analysis to different business scenarios.

4

Focus on understanding the key differences between leadership styles in Unit 5.

5

Summarize the main points of each unit and review them regularly.

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