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ENT329Management Sciences2 Unitsintermediate

Strategic Management

This course provides a thorough understanding of strategic management theory and practice. It explores the roles and responsibilities of general management, focusing on structures and processes. Key areas include strategic management foundations, processes, SWOT analysis, opportunity analysis, market targeting, and Total Quality Management (TQM). Students will learn to analyze business environments, formulate strategies, and implement effective management controls.

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208h
Study Time
13
Weeks
16h
Per Week
none
Math Level
Course Keywords
Strategic ManagementSWOT AnalysisMarket TargetingTQMStrategy Formulation

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Strategic Management

2

SWOT Analysis

3

Strategic Decision-Making

4

Strategy Formulation

5

Strategic Implementation

6

Total Quality Management

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Business Analyst

Apply your skills in this growing field

Management Consultant

Apply your skills in this growing field

Strategic Planner

Apply your skills in this growing field

Project Manager

Apply your skills in this growing field

Business Development Manager

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

ConsultingManufacturingFinanceHealthcareTechnology

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1:

3h

Unit 1: Overview of Strategic Management

3 study hours
  • •Define strategic management and its components.
  • •Discuss the dimensions of strategic decisions.
  • •Explain the different levels of strategy within an organization.
Week
2

Module 1:

3h

Unit 2: Strategic Management Process

3 study hours
  • •Describe the strategic management process.
  • •Analyze the history of strategic management.
  • •Discuss the importance and limitations of strategic management.
Week
3

Module 1:

3h

Unit 3: Strategic Decision-Making

3 study hours
  • •Define decision-making and its nature.
  • •Classify different types of decisions.
  • •Discuss the stages involved in the decision-making process.
Week
4

Module 1:

3h

Unit 4: SWOT Analysis

3 study hours
  • •Define SWOT analysis and its objectives.
  • •Explain the origin of the SWOT analysis model.
  • •List the advantages of SWOT analysis.
Week
5

Module 1:

3h

Unit 5: Opportunity Analysis and Market Targeting

3 study hours
  • •Explain opportunity analysis and its components.
  • •Define the term market and market segmentation.
  • •Discuss market targeting and its approaches.
Week
6

Module 2:

3h

Unit 1: Strategy Formulation

3 study hours
  • •Define strategy formulation and its importance.
  • •Describe the mission statement and its components.
  • •Discuss strategy implementation and its challenges.
Week
7

Module 2:

3h

Unit 2: Strategic Management Control and Evaluation

3 study hours
  • •Define strategic management control and evaluation.
  • •List the types of strategic control systems.
  • •Highlight the benefits of strategy evaluation and control.
Week
8

Module 2:

3h

Unit 3: Strategic Management Planning

3 study hours
  • •Define strategic management planning and its scope.
  • •Explain how a mission statement is formulated.
  • •Describe action planning and its importance.
Week
9

Module 2:

3h

Unit 4: Corporate Planning

3 study hours
  • •Define corporate planning and corporate objectives.
  • •Discuss the peculiarities of corporate objectives.
  • •Highlight the objectives of corporate planning.
Week
10

Module 2:

3h

Unit 5: Total Quality Management (TQM)

3 study hours
  • •Define Total Quality Management (TQM).
  • •Trace the history of Total Quality Management.
  • •List and discuss the basic principles of Total Quality Management.
Week
11

Module 3:

3h

Unit 1: Strategic Alternative- Grand Strategies

3 study hours
  • •Define strategic alternative.
  • •Describe the foundations of strategy.
  • •State the scope and steps in strategy formulation.
Week
12

Module 3:

3h

Unit 2: Strategic Choice

3 study hours
  • •Enumerate steps in strategic choice.
  • •Discuss the quantitative and qualitative factors often considered in strategic choice.
  • •Explain the concept of contingency and the content of a strategic plan.
Week
13

Module 3:

6h

Unit 3: Activating Strategy

3 study hours
  • •Explain policy and examine its nature.
  • •Define procedures and analyze organizational procedure.
  • •Discuss programme development and enumerate types and sources of resource planning for implementation.

Unit 4: Structural Implementation

3 study hours
  • •Explain the concept of structure.
  • •Describe the dimensions of structure.
  • •Discuss the structural alternatives for strategic choices.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create SWOT analysis templates for different industries.

2

Practice decision-making scenarios using case studies.

3

Develop a comprehensive understanding of TQM principles.

4

Review strategic management models and frameworks.

5

Summarize key concepts and theories from each unit.

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