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ENT303Management Sciences2 Unitsintermediate

Small Scale Business Management

This course, Small Scale Business Management (ENT 303), is designed for undergraduate students in Entrepreneurship. It provides a comprehensive overview of small business management, covering topics such as business goals, management principles, marketing strategies, and financial analysis. Students will learn about planning, organizing, staffing, controlling, and directing functions within a small business. The course also explores market analysis, sources of information, budgeting, and break-even analysis, equipping students with the skills necessary for effective small business management.

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208h
Study Time
13
Weeks
16h
Per Week
basic
Math Level
Course Keywords
Small Business ManagementMarketing StrategyBudgetingManagement PrinciplesFinancial Analysis

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Small Business Management

2

Management Principles

3

Marketing Strategy

4

Market Analysis

5

Marketing Mix

6

Financial Analysis

7

Budgeting

8

Break-Even Analysis

9

Sources of Information

Total Topics9 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Business Manager

Apply your skills in this growing field

Small Business Owner

Apply your skills in this growing field

Entrepreneur

Apply your skills in this growing field

Management Consultant

Apply your skills in this growing field

Business Analyst

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

RetailHospitalityConsultingManufacturingService Sector

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1:

4h

Unit 1: Management of Small Business

4 study hours
  • •Define management and small business.
  • •Understand the concepts of management and small scale business.
  • •Identify the role that the nature of management has in business decisions.
Week
2

Module 1:

4h

Unit 2: Characteristics and Business goals of Small Business Enterprises

4 study hours
  • •Explain the major characteristics of small business.
  • •Define the goals of small business.
  • •Discuss the importance of profitability, efficiency, and growth for small businesses.
Week
3

Module 1:

4h

Unit 3: Need for Small Business Enterprises

4 study hours
  • •Explain the importance of small business.
  • •Explain the problems of small business.
  • •Discuss the role of small businesses in economic development.
Week
4

Module 1:

4h

Unit 4: Basic Concepts in Management

4 study hours
  • •Define management.
  • •Explain the basic concepts of management.
  • •Discuss the importance of management in various organizational settings.
Week
5

Module 1:

4h

Unit 5: Management Principles

4 study hours
  • •Define management principle.
  • •Explain the usefulness of management principles.
  • •Discuss the universal principles of management as highlighted by Henry Fayol.
Week
6

Module 1:

4h

Unit 6: Marketing Strategy and Planning

4 study hours
  • •Understand the concept of Marketing Strategy.
  • •Define Planning.
  • •Know the importance of planning.
  • •Identify the types of plans.
Week
7

Module 2:

4h

Unit 7: Strategic marketing Planning Process

4 study hours
  • •Understand and explain the strategic marketing planning process.
  • •Develop, discuss and know the purpose, content and responsibilities of the annual marketing plan.
Week
8

Module 2:

4h

Unit 8: Market Analysis

4 study hours
  • •Explain the marketing environment.
  • •Explain micro-environmental variables.
  • •Explain macro-environmental variables.
  • •Differentiate between opportunities and threats.
Week
9

Module 2:

4h

Unit 9: Marketing Mix; Pricing Policies and Strategies

4 study hours
  • •State the factors affecting the pricing decision.
  • •State the importance and role of cost in pricing.
  • •Identify the different methods used in pricing.
Week
10

Module 2:

4h

Unit 10: Marketing Mix; Product

4 study hours
  • •Define a product.
  • •Classify products into either consumer or industrial products.
  • •Explain the characteristics of industrial products.
Week
11

Module 2:

4h

Unit 11: Marketing Mix; Channels of Distribution

4 study hours
  • •Explain marketing channels.
  • •Explain types of channels.
  • •Describe the role of distribution channels in the overall marketing of products.
  • •State the factors involved in selection of an appropriate channel mix.
Week
12

Module 2:

4h

Unit 12: Marketing Mix; Promotion

4 study hours
  • •Explain the nature and role of personal selling and sales promotion.
  • •List different types of sales positions and sales promotion schemes.
  • •Describe the steps involved in the selling process.
Week
13

Module 3:

8h

Unit 17: Break-Even Chart

4 study hours
  • •Understand the meaning of Break-Even chart.
  • •Know the types and how to construct and prepare the Break-Even chart.
  • •Identify the advantages and limitations of the break-even chart.

Unit 13: Sources of Information

4 study hours
  • •Understand the meaning of Sources of Information.
  • •Know the strategic importance of information.
  • •Explain the characteristics and costs of useful information.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create a study schedule allocating time for each unit, focusing on key concepts and formulas.

2

Review all tutor-marked assignments (TMAs) and their solutions to reinforce understanding.

3

Practice applying management principles to real-world scenarios and case studies.

4

Develop a strong understanding of financial ratios and break-even analysis techniques.

5

Create concept maps linking marketing strategies, market analysis, and the marketing mix.

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