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COP412Management Sciences2 Unitsintermediate

Cooperative Marketing

This course introduces the concept of cooperative marketing, pricing strategies, and customer relationship management. It explores cooperative marketing in the new millennium, including farm supply cooperatives and wholesale marketing. The course also covers marketing strategies, new product development, branding, market segmentation, and the marketing mix. Students will learn about sales, advertising, contemporary issues, and direct marketing within a cooperative framework, enhancing their understanding of effective performance among stakeholders.

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40h
Study Time
13
Weeks
3h
Per Week
basic
Math Level
Course Keywords
Cooperative MarketingPricingCustomer RelationshipMarketing StrategyAdvertising

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Cooperative Marketing Concepts

2

Cooperative Pricing

3

Customer Relationship Management

4

Farm Supply Cooperatives

5

Wholesale Marketing

6

Marketing Strategy

7

New Product Development

8

Branding Cooperative Marketing

9

Market Segmentation

10

Marketing Mix

11

Sales in Cooperative Marketing

12

Advertising

13

Direct Marketing

Total Topics13 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Marketing Manager

Apply your skills in this growing field

Sales Coordinator

Apply your skills in this growing field

Brand Manager

Apply your skills in this growing field

Market Research Analyst

Apply your skills in this growing field

Cooperative Consultant

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

AgricultureRetailFinanceConsultingNon-profit

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Cooperative Marketing Concept

3h

Unit 1: Cooperative Marketing Concept

3 study hours
  • •Understand the definition and objectives of cooperative marketing.
  • •Analyze the knowledge of commodities, market finance, and contracts to deliver.
  • •Examine weighing and grading, movement, storage, and processing of produce.
Week
2

Module 2: Cooperative Pricing

3h

Unit 2: Cooperative Pricing

3 study hours
  • •Explain markets and prices within cooperative marketing.
  • •Examine the role of federal marketing cooperatives.
  • •Analyze marketing boards and government controls.
Week
3

Module 3: Customer Relationship Management

3h

Unit 3: Customer Relationship Management

3 study hours
  • •Understand customer relationship management (CRM) and its types.
  • •Examine the variations of CRM and its strategies.
  • •Apply CRM to improve customer interactions and track information.
Week
4

Module 4: Cooperative Marketing in the New Millennium

3h

Unit 4: Cooperative Marketing in the New Millennium

3 study hours
  • •Discuss cooperative bargaining and its importance.
  • •Examine the coordination of value-added cooperatives.
  • •List the Cooperative Policy Role in the new millennium.
Week
5

Module 5: Farm Supply Cooperative

3h

Unit 5: Farm Supply Cooperative

3 study hours
  • •Discuss the global economy and its impact on farm supply cooperatives.
  • •Examine how cooperatives adapt to changing market conditions.
  • •Explain the role of farm supply cooperatives and their future.
Week
6

Module 6: Wholesale Marketing

3h

Unit 6: Wholesale Marketing

3 study hours
  • •Discuss transaction methods in wholesale marketing.
  • •Examine wholesaling trends and their evolution.
  • •Explain the types of wholesale markets and their functions.
Week
7

Module 7: Marketing Strategy

3h

Unit 7: Marketing Strategy

3 study hours
  • •Discuss tactics and actions in marketing strategy.
  • •State the types of marketing strategies and their applications.
  • •Analyze strategic models and their use in decision-making.
Week
8

Module 8: New Product Development

3h

Unit 8: New Product Development

3 study hours
  • •Discuss the process of new product development.
  • •Explain the Fuzzy Front End and its importance.
  • •Analyze the steps involved in bringing a new product to market.
Week
9

Module 9: Branding Cooperative Marketing

3h

Unit 9: Branding Cooperative Marketing

3 study hours
  • •Explain the conceptual framework of branding.
  • •Discuss various approaches to branding.
  • •Analyze the role of brand identity and brand image.
Week
10

Module 10: Market Segment

3h

Unit 10: Market Segment

3 study hours
  • •Discuss positive market segmentation and its benefits.
  • •Analyze successful segmentation strategies.
  • •Explain the variables used for market segmentation.
Week
11

Module 11: Marketing Mix

3h

Unit 11: Marketing Mix

3 study hours
  • •Explain the marketing mix concepts and their components.
  • •Discuss products and their role in the marketing mix.
  • •Differentiate between product marketing and product management.
Week
12

Module 12: Sales in Cooperative Marketing

3h

Unit 12: Sales in Cooperative Marketing

3 study hours
  • •Identify sales techniques in cooperative marketing.
  • •Know the role of sales agents.
  • •Explain the relationship between sales and marketing.
Week
13

Module 13: Advertising, Issues and Direct Marketing

9h

Unit 13: Advertising

3 study hours
  • •Discuss the historical background of advertising.
  • •Explain public service advertising and its importance.
  • •Analyze the types of advertising and their effectiveness.

Unit 14: Contemporary Issues on Advertising

3 study hours
  • •Explain occupation and commercialization of public space.
  • •Analyze Socio-cultural aspects, sexism, discrimination and stereotyping.
  • •Discuss Children and adolescents as target groups.

Unit 15: Direct Marketing

3 study hours
  • •Analyze Benefits and drawbacks of Direct marketing
  • •Discuss direct markleting Channels

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all unit summaries and key concepts from Modules 1-13.

2

Create concept maps linking Units 1-3 cooperative marketing foundations.

3

Practice applying marketing mix elements from Units 11-13 to case studies.

4

Focus on understanding the differences between marketing and sales from Unit 12.

5

Prepare examples of successful cooperative marketing campaigns from Units 4-6.

6

Allocate study time evenly across all modules, with extra focus on challenging units.

Related Courses

Other courses in Management Sciences that complement your learning

CRD413

Agricultural Cooperatives

2 Units
ACC407

Accounting & Auditing For Cooperatives

3 Units
CRD403

Comparative Cooperatives

3 Units
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