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BCJ316Social Sciences2 Unitsintermediate

Public Affairs Broadcasting

This course explores the meaning of public affairs broadcasting and its place in national development. It emphasizes the role of radio and television stations in operating in the public interest, responding to community needs and problems. The course highlights how broadcast industries perform public enlightenment through public affairs programs, analyzing issues of public interest in Nigeria. It instills excellence in students, focusing on quality program production rather than commercial-oriented content.

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45h

Study Time

13

Weeks

3h

Per Week

none

Math Level

Course Keywords

Public Affairs BroadcastingMediaBroadcastingPublic ServiceNigeria

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

📚

Math Level

No Math

🔬

Learning Type

Hands-on Practice

Course Topics

Key areas covered in this course

1

Public Affairs Broadcasting Definition

2

Characteristics of Public Affairs Broadcasting

3

Functions of Public Affairs Broadcasting

4

Public Affairs Broadcaster Roles

5

Public Affairs Programming

6

Public Service Announcements

7

News and Current Affairs Division Structure

Total Topics7 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Broadcast Journalist

Apply your skills in this growing field

Public Affairs Officer

Apply your skills in this growing field

Media Consultant

Apply your skills in this growing field

Program Producer

Apply your skills in this growing field

News Analyst

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

MediaBroadcastingPublic RelationsGovernmentNon-profit Organizations

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Concept of Public Affairs Broadcasting

2h

Unit 1: Public Affairs Broadcasting Defined

2 study hours

•Define public affairs broadcasting and differentiate it from commercial broadcasting.
•Discuss the importance of public affairs broadcasting in national development.
•Identify the characteristics of public affairs broadcasting.

Week

2

Module 1: Concept of Public Affairs Broadcasting

2h

Unit 2: Nature and Characteristics of Public Affairs Broadcasting

2 study hours

•Describe the nature and characteristics of public affairs broadcasting.
•Analyze how these characteristics contribute to its effectiveness.

Week

3

Module 1: Concept of Public Affairs Broadcasting

2h

Unit 3: Functions of Public Affairs Broadcasting

2 study hours

•Examine the various functions of public affairs broadcasting in society.
•Discuss how these functions contribute to public knowledge and awareness.

Week

4

Module 1: Concept of Public Affairs Broadcasting

2h

Unit 4: PAB versus Commercial Broadcasting

2 study hours

•Compare and contrast public affairs broadcasting with commercial broadcasting.
•Analyze the differences in their objectives, funding, and programming.

Week

5

Module 1: Concept of Public Affairs Broadcasting

2h

Unit 5: Challenges of Public Affairs Broadcasting in Nigeria

2 study hours

•Identify the challenges facing public affairs broadcasting in Nigeria.
•Discuss potential solutions to these challenges.

Week

6

Module 2: Who is a Public Affairs Broadcaster?

2h

Unit 1: Characteristics of a Public Affairs Broadcaster

2 study hours

•Define the role of a public affairs broadcaster.
•Identify the key characteristics and skills required for this role.

Week

7

Module 3: Programming as a Part of Public Affairs Broadcasting

2h

Unit 1: Formats for Producing Public Affairs Programmes

2 study hours

•Define programming in the context of public affairs broadcasting.
•Discuss the importance of understanding the broadcast audience.

Week

8

Module 3: Programming as a Part of Public Affairs Broadcasting

3h

Unit 1: Formats for Producing Public Affairs Programmes

2 study hours

•Explain the components of public affairs program planning and implementation.
•Discuss the role of research in program development.

Unit 2: Public Service Announcements (PSAs)

1 study hours

•Define Public Service Announcements (PSAs) and their role in public affairs broadcasting.

Week

9

Module 4: Structure of News and Current Affairs Division of a Public Affairs Station

2h

Unit 1: Interview As A Public Affairs Programme Format

2 study hours

•Describe the interview format as a public affairs program.
•Explain the key elements of interview planning and execution.

Week

10

Module 4: Structure of News and Current Affairs Division of a Public Affairs Station

2h

Unit 2: Discussion Programme As A Public Affairs Programme

2 study hours

•Describe the discussion program format as a public affairs program.
•Explain the key elements of discussion program planning and execution.

Week

11

Module 4: Structure of News and Current Affairs Division of a Public Affairs Station

2h

Unit 3: Debate As A Public Affairs Programme Format

2 study hours

•Describe the debate program format as a public affairs program.
•Explain the key elements of debate program planning and execution.

Week

12

Module 4: Structure of News and Current Affairs Division of a Public Affairs Station

2h

Unit 4: The Magazine As A Public Affairs Programme Format

2 study hours

•Describe the magazine program format as a public affairs program.
•Explain the key elements of magazine program planning and execution.

Week

13

Module 4: Structure of News and Current Affairs Division of a Public Affairs Station

2h

Unit 5: The Documentary As A Public Affairs Programme Format

2 study hours

•Describe the documentary program format as a public affairs program.
•Explain the key elements of documentary program planning and execution.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create concept maps linking Module 1 concepts of PAB to Module 3 programming formats.

2

Analyze case studies of successful public affairs programs, focusing on their format and impact.

3

Practice writing PSA scripts for different social issues, ensuring clear messaging and call to action.

4

Review the characteristics of a public affairs broadcaster (Module 2) and how they apply in real-world scenarios.

5

Familiarize yourself with the structure of news and current affairs divisions (Module 6) and their functions.

6

Study the challenges of public affairs broadcasting in Nigeria (Module 1) and potential solutions.

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