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TSM348Social Sciences2 Unitsintermediate

Hospitality And Tourism Management

This course, Hospitality and Travel Management (TSM 348), is designed for B.Sc. Tourism Studies students specializing in Hospitality and Travel Management. It provides a comprehensive overview of the hospitality and tourism industry, covering its development, organization, and services. The course explores the fundamentals of geography, sales and administration procedures, and the economics of the industry. It also examines hotel classifications, leadership, and labor relations, equipping students with essential management skills.

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195h
Study Time
13
Weeks
15h
Per Week
basic
Math Level
Course Keywords
Hospitality ManagementTravel ManagementTourism IndustryHotel OperationsService Management

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Hospitality Industry Development

2

Travel Industry Operations

3

Hotel Classifications

4

Marketing Strategies

5

Economic Impact of Tourism

6

Leadership and Management

7

Labor Relations

Total Topics7 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Final Written Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Hotel Manager

Apply your skills in this growing field

Restaurant Manager

Apply your skills in this growing field

Travel Agent

Apply your skills in this growing field

Tour Operator

Apply your skills in this growing field

Event Planner

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

HotelsRestaurantsTravel AgenciesTourism BoardsEvent Management Companies

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Course Guide

3h

Course Guide

3 study hours
  • •Read the course guide to understand the course structure, objectives, and assessment methods.
  • •Familiarize yourself with the course materials and recommended textbooks.
Week
2

Module 1 A Historic Perspective

3h

Unit 1: Industry Overview

3 study hours
  • •Read Unit 1: Industry Overview to understand the development of the hospitality and tourism industry.
  • •Relate the development of the industry to world events.
  • •Study the history of services rendered by the industry.
Week
3

Module 1 A Historic Perspective

3h

Unit 2: How the Industry Works

3 study hours
  • •Read Unit 2: How the Industry Works to explain the organization of the hospitality and tourism industry.
  • •Describe the operations of the hospitality and tourism industry.
  • •Analyze the impact of changing travel patterns and modes of travel on the industry.
Week
4

Module 1 A Historic Perspective

3h

Unit 3: Rail, Ground Transportation and Accommodation

3 study hours
  • •Read Unit 3: Rail, Ground Transportation and Accommodation to explain the importance of rail as a means of mass transportation.
  • •Discuss the importance of automobiles in the growth and development of accommodation.
  • •Discuss the challenges and demands facing accommodation institutions due to technological advancement.
Week
5

Module 1 A Historic Perspective

3h

Unit 4: Tours, Cruise and Administrating Procedures

3 study hours
  • •Read Unit 4: Tours, Cruise and Administrating Procedures to describe the services offered by cruise liners.
  • •Discuss the importance of cruise ships as a means of transportation.
  • •Describe the various segments of the cruise market.
Week
6

Module 1 A Historic Perspective

3h

Unit 5: World Geography and Documentation

3 study hours
  • •Read Unit 5: World Geography and Documentation to state the similarities and differences between geography and geographers.
  • •State the skills you need to study maps.
  • •Distinguish between landmark, climate, and population in relation to the hospitality and tourism industry.
Week
7

Module 2 Hospitality Administration

3h

Unit 1: Sales and Administrative Procedures

3 study hours
  • •Read Unit 1: Sales and Administrative Procedures to state the relationship of sales, advertisement, and marketing.
  • •Describe the different approach tools for successful sales.
  • •Analyze various means of advertisements and public relations.
Week
8

Module 2 Hospitality Administration

3h

Unit 2: Domestic, International Fares and Ticketing

3 study hours
  • •Read Unit 2: Domestic, International Fares and Ticketing to discuss domestic and international flight fares.
  • •List the roles of domestic and international regulatory organizations.
  • •Explain the use and importance of ticketing.
Week
9

Module 2 Hospitality Administration

3h

Unit 3: Computer Reservation Systems

3 study hours
  • •Read Unit 3: Computer Reservation Systems to discuss the importance of the computer reservation system.
  • •Explain the dimensions of communication for the hospitality and tourism industry.
  • •Describe specific reservations systems.
Week
10

Module 2 Hospitality Administration

3h

Unit 4: The Role of Travel Agents and Tour Operators

3 study hours
  • •Read Unit 4: The Role of Travel Agents and Tour Operators to describe the responsibility of a corporate travel manager.
  • •State the functions of travel agencies and tour operators.
  • •Outline the importance of Destination Management Companies (DMCs).
Week
11

Module 3 Classifications of Hospitality Services

3h

Unit 1: Marketing a Full House

3 study hours
  • •Read Unit 1: Marketing a Full House to explain what marketing means in the hospitality and tourism industry.
  • •Discuss the marketing mix and the forces on the marketing mix.
  • •Discuss the marketing program and plan.
Week
12

Module 3 Classifications of Hospitality Services

6h

Unit 2: Classifications of Hotels and Services

3 study hours
  • •Read Unit 2: Classifications of Hotels and Services to classify different hotels.
  • •Differentiate between accommodation and food sector.
  • •State the peculiarities between city centers, resorts, and airports.

Unit 3: The Economics of the Hospitality and Travel Industry

3 study hours
  • •Read Unit 3: The Economics of the Hospitality and Travel Industry to explain the term tourism and why people are usually motivated to travel.
  • •Explain growth in the hospitality and tourism industry.
  • •Discuss the impact of changing travel patterns and changing modes of travel in the industry.
Week
13

Module 3 Classifications of Hospitality Services

9h

Unit 4: Pricing Systems and the Hospitality and Travel Industry

3 study hours
  • •Read Unit 4: Pricing Systems and the Hospitality and Travel Industry to discuss pricing systems in the context of two perspectives.
  • •Name the characteristics of supply and demand.
  • •Compare market structure and pricing decisions.

Unit 5: Leadership and Management in the Hospitality and Travel Industry

3 study hours
  • •Read Unit 5: Leadership and Management in the Hospitality and Travel Industry to explain the term leadership.
  • •Describe the characteristics and attributes of leaders.
  • •Differentiate between leadership and management.
  • •Identify managerial skills and functions.

Unit 6: Labour Relations in the Hospitality and Travel Industry

3 study hours
  • •Read Unit 6: Labour Relations in the Hospitality and Travel Industry to explain the developments and growth of labor unions.
  • •List the main functions of the labor union.
  • •Describe bargaining power and process.
  • •Discuss strategies, tactics, and trade-offs involved in the negotiation of agreements.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all study units and focus on key concepts and definitions.

2

Practice answering past examination questions to familiarize yourself with the exam format.

3

Create summaries of each module to consolidate your understanding of the material.

4

Participate actively in tutorial sessions to clarify any doubts or difficult topics.

5

Allocate sufficient time for revision and ensure you understand the practical applications of the concepts.

6

Focus on understanding the economic principles and their impact on the hospitality and travel industry.

7

Review the roles and responsibilities of different stakeholders in the industry.

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