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TSM349Social Sciences2 Unitsintermediate

Introduction To Airline Management

This course introduces students to the fundamental aspects of airline management. It explores the unique challenges and opportunities within the aviation industry, covering key areas such as management functions, economic characteristics, marketing strategies, and regulatory frameworks. The course aims to equip students with the knowledge and skills necessary to make informed managerial decisions in the dynamic and competitive airline sector, emphasizing safety, security, and operational efficiency.

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195h

Study Time

13

Weeks

15h

Per Week

basic

Math Level

Course Keywords

Airline ManagementAir TransportAviation IndustryMarketingEconomic Regulation

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

➕

Math Level

Basic Math

📖

Learning Type

Theoretical Focus

Course Topics

Key areas covered in this course

1

Air Transportation Overview

2

Management Functions

3

Aviation History

4

Air Transport Regulation

5

Airline Economics

6

Airline Marketing

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Airline Manager

Apply your skills in this growing field

Airport Operations Manager

Apply your skills in this growing field

Aviation Consultant

Apply your skills in this growing field

Air Transport Planner

Apply your skills in this growing field

Airline Marketing Specialist

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Passenger AirlinesCargo AirlinesAirport ManagementAviation Regulatory AgenciesTourism Sector

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Overview of Air Transportation

2h

Unit 1: Overview of Air Transportation

2 study hours

•Understand the elements of transportation: route way, terminal facilities, mobile facilities, and institutional framework.
•Define air transportation and its components: civil and military aviation.

Week

2

Module 1: Overview of Air Transportation

2h

Unit 2: The Management Functions

2 study hours

•Define management and discuss the role of a manager.
•Understand the concepts of productivity, effectiveness, and efficiency.
•Explore the functions of managers: planning, organizing, motivating, and controlling.

Week

3

Module 1: Overview of Air Transportation

2h

Unit 3: Historical Perspective of Aviation Industry in Nigeria

2 study hours

•Trace the historical development of the aviation industry in Nigeria from pre-independence to deregulation.
•Explain the roles of government and key aviation parastatals like FAAN and NAMA.
•Understand airport configuration and air traffic control systems.

Week

4

Module 1: Overview of Air Transportation

2h

Unit 4: Regulation in Air Transport

2 study hours

•List the requirements for registering an airline business.
•Identify economic controls and the freedoms of the air.
•Examine national legal requirements for airline operations, including pre-flight actions and aerodrome usage.

Week

5

MODEL 2:

2h

Unit 5: Economic Characteristics of Airlines

2 study hours

•Discuss the concepts of demand and supply in airline services.
•Explain factors affecting demand: population, income, location, price, and service quality.
•Understand demand elasticity and sensitivity to price changes.

Week

6

MODEL 2:

2h

Unit 6: Air Traffic and the Aviation Market

2 study hours

•Highlight the nature and composition of air traffic.
•Discuss the needs of airline customers.
•Describe different types of freight and critical factors in air freight management.
•Understand the role of airline agents and computer reservation systems.

Week

7

MODEL 2:

2h

Unit 7: Marketing

2 study hours

•Define marketing and explain the marketing concept.
•Discuss the marketing mix: product, pricing, promotion, and place (distribution channels).

Week

8

MODEL 2:

2h

Unit 8: Airline Marketing Analysis

2 study hours

•State and explain marketing strategies linking customers with airline services.
•Identify sources of airline markets.
•Describe the products or services airlines sell.

Week

9

MODULE 3:

2h

Unit 9: Airline Corporate Strategies and Analysis

2 study hours

•Explain the nature and purpose of strategies and policies in airline management.
•Identify major characteristics of airline route structures.
•Appreciate fuel efficiency and the importance of industrial harmony.

Week

10

MODULE 3:

2h

Unit 10: Cost Characteristics of Air Transport

2 study hours

•Identify main cost categories in airline operations.
•Appreciate the influence of route length on operating costs.
•Calculate the breakeven load factor.
•State the importance of fleet improvement programs.

Week

11

MODULE 3:

2h

Unit 12: The Airline Yield

2 study hours

•Explain the meaning of Revenue Passenger Mile (RPM).
•Understand sources of improving airline yield.
•Appreciate the use of Computer Reservation Systems (CRS) and Internet-Based Systems.
•Explain the Airline Share Gap.

Week

12

MODULE 3:

2h

Unit 11: Performance Analysis

2 study hours

•Explain the elements forming the basis of performance analysis.
•Appreciate the importance of major areas of the airline mission statement.
•Understand economic issues involved in performance analysis.
•Know technical standards airlines must meet.

Week

13

MODULE 4:

6h

Unit 13: Socio-Economic Importance of Airlines

2 study hours

•Explain the socio-economic importance of air transportation to a nation.
•Appreciate the advantages of air transport over other modes.
•Recognize the role of air transport in the oil sector.

Unit 14: Aviation Safety and Security

2 study hours

•Appreciate the overall security environment of airline operations.
•Discuss safety issues of airports.
•Assess the safety health of an airline.
•Know airport facilities for security and safety.

Unit 15: International Bodies and Associations

2 study hours

•Appreciate the international nature of the aviation industry.
•Know the administrative structure of ICAO.
•Explain the functions of ICAO.
•Appreciate the role of IATA in establishing fares and rates.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all study units, focusing on key concepts and definitions.

2

Practice applying management functions to airline scenarios.

3

Study the historical development and regulatory framework of the aviation industry.

4

Analyze factors affecting demand and supply of airline services.

5

Understand marketing strategies and their application in the airline industry.

6

Familiarize yourself with safety and security measures in airline operations.

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