This course introduces the Business Model Canvas (BMC) as a strategic tool for visualizing and developing business models. It covers the nine key building blocks of the BMC, including customer segments, value propositions, channels, and revenue streams. Students will learn to analyze existing business models, develop innovative models, manage risks, and communicate models effectively. The course includes interactive exercises, case studies, and group work to solidify understanding and promote practical application.
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Everything you need to know about this course
Key areas covered in this course
No specific requirements needed
This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.
How your progress will be evaluated (2 methods)
Comprehensive evaluation of course material understanding
Comprehensive evaluation of course material understanding
Explore the career paths this course opens up for you
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Real-world sectors where you can apply your knowledge
A structured 13-week journey through the course content
This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.
Expert tips to help you succeed in this course
Thoroughly review the definitions and examples of each of the nine building blocks of the Business Model Canvas.
Practice filling out the Business Model Canvas for various businesses, both real and hypothetical.
Focus on understanding the relationships between the different building blocks and how they impact each other.
Review case studies of successful businesses and how they have utilized the Business Model Canvas.
Pay close attention to the practical exercises and examples provided in the course materials.
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