Skip to main content
NounStudy
Back to Course Catalog
NEE004DE&GS Unitsintermediate

Business Modelling

This course introduces students to the fundamental concepts and tools of business modeling. It covers the Business Model Canvas, market research, customer segmentation, and value proposition design. Students will learn about revenue models, pricing strategies, financial projections, and funding options. The course aims to equip students with the knowledge and skills to develop and analyze business models for various contexts.

Generate AI Study Notes

Transform this course into personalized study materials with AI

65h
Study Time
13
Weeks
5h
Per Week
basic
Math Level
Course Keywords
Business Model CanvasMarket ResearchValue PropositionRevenue ModelsFinancial Projections

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Business Model Canvas

2

Market Research

3

Customer Segmentation

4

Value Proposition Design

5

Revenue Models

6

Financial Projections

7

Startup Funding

Total Topics7 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Computer Based Test

Career Opportunities

Explore the career paths this course opens up for you

Business Analyst

Apply your skills in this growing field

Entrepreneur

Apply your skills in this growing field

Project Manager

Apply your skills in this growing field

Marketing Manager

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

StartupsE-commerceConsultingTechnologyRetail

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Introduction to Business Modelling

3h

Unit 1: Business Model Canvas

3 study hours
  • •Understand the definition of the Business Model Canvas.
  • •Explore its role as a strategic management tool.
  • •Identify the visual framework for developing, describing, and analyzing a business model.
Week
2

Module 1: Introduction to Business Modelling

3h

Unit 2: Market Research and Customer Segmentation

3 study hours
  • •Learn how to conduct market research to gather information about your target market.
  • •Identify target customer segments based on demographics and psychographics.
  • •Understand the importance of tailoring products and services to specific customer groups.
Week
3

Module 1: Introduction to Business Modelling

3h

Unit 3: Value Proposition Design

3 study hours
  • •Grasp the concept of a value proposition and its importance.
  • •Learn how to create a compelling value proposition for a business.
  • •Understand the significance of solving customer problems or fulfilling their needs.
Week
4

Module 1: Introduction to Business Modelling

3h

Unit 4: Revenue Models

3 study hours
  • •Explore different revenue models, including subscription, one-time sales, and freemium.
  • •Analyze various pricing strategies to maximize revenue.
  • •Consider factors like costs, competition, and customer perception when setting prices.
Week
5

Module 1: Introduction to Business Modelling

3h

Unit 5: Financial Projections and Funding

3 study hours
  • •Learn how to create financial projections, including income statements and balance sheets.
  • •Understand startup funding options like bootstrapping, angel investors, and venture capital.
  • •Prepare for funding pitches to attract potential investors.
Week
6

Module 1: Introduction to Business Modelling

4h

Unit 1: Business Model Canvas

2 study hours
  • •Review the basics of the Business Model Canvas.
  • •Practice identifying the key components of a business model.
  • •Complete Tutor-Marked Assignment for Unit 1.

Unit 2: Market Research and Customer Segmentation

2 study hours
  • •Review techniques for gathering and analyzing data on customer needs.
  • •Practice segmenting the market to tailor products and services.
  • •Complete Tutor-Marked Assignment for Unit 2.
Week
7

Module 1: Introduction to Business Modelling

4h

Unit 3: Value Proposition Design

4 study hours
  • •Review the concept of a value proposition and how to create a compelling one.
  • •Practice communicating the unique value your business offers.
  • •Complete Tutor-Marked Assignment for Unit 3.
Week
8

Module 1: Introduction to Business Modelling

4h

Unit 4: Revenue Models

4 study hours
  • •Review different revenue models and pricing strategies.
  • •Practice setting prices considering various factors.
  • •Complete Tutor-Marked Assignment for Unit 4.
Week
9

Module 1: Introduction to Business Modelling

4h

Unit 5: Financial Projections and Funding

4 study hours
  • •Review how to create financial projections.
  • •Understand the basics of startup funding options.
  • •Practice preparing for funding pitches.
Week
10

Module 1: Introduction to Business Modelling

4h

Unit 1: Business Model Canvas

4 study hours
  • •Consolidate understanding of the Business Model Canvas.
  • •Focus on the interrelationships between the nine components.
  • •Practice applying the canvas to different business scenarios.
Week
11

Module 1: Introduction to Business Modelling

4h

Unit 2: Market Research and Customer Segmentation

4 study hours
  • •Deepen understanding of market research techniques.
  • •Focus on data analysis and interpretation.
  • •Practice identifying target customer segments.
Week
12

Module 1: Introduction to Business Modelling

4h

Unit 3: Value Proposition Design

4 study hours
  • •Refine skills in crafting compelling value propositions.
  • •Focus on communicating unique value to customers.
  • •Practice solving customer problems and fulfilling their needs.
Week
13

Module 1: Introduction to Business Modelling

4h

Unit 4: Revenue Models

4 study hours
  • •Master different revenue models and pricing strategies.
  • •Focus on factors to consider when setting prices.
  • •Practice applying revenue models to different business scenarios.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

Access PDF Material

Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create concept maps linking the nine components of the Business Model Canvas.

2

Practice conducting market research using online tools and resources.

3

Develop several value propositions for different types of businesses.

4

Compare and contrast different revenue models and their suitability for various businesses.

5

Review financial projection templates and practice creating income statements.

6

Research different startup funding options and their pros and cons.

7

Practice delivering a concise and compelling funding pitch.

Related Courses

Other courses in DE&GS that complement your learning

GST101

Use Of English & Communication Skills I

2 Units
NEE007

Monitoring and Evaluation

Units
NEE009

Business Plan Development

Units
View All DE&GS Courses