This course acquaints you with issues and decisions in the Marketing of Industrial products. You will learn of the issues, policies and strategies in marketing of Industrial products to Industrial customers. The aim of this course is to acquaint you with some issues, policies and strategies in the marketing of Industrial products to governments, businesses and organizations.
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Everything you need to know about this course
Key areas covered in this course
No specific requirements needed
This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.
How your progress will be evaluated (3 methods)
Comprehensive evaluation of course material understanding
Comprehensive evaluation of course material understanding
Comprehensive evaluation of course material understanding
Explore the career paths this course opens up for you
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Real-world sectors where you can apply your knowledge
A structured 13-week journey through the course content
This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.
Expert tips to help you succeed in this course
Review all unit learning outcomes and self-assessment exercises
Create a glossary of key terms and concepts from each module
Practice applying marketing strategies to real-world industrial scenarios
Focus on understanding the differences between consumer and industrial marketing
Review sales force management techniques and ethical considerations
Create concept maps linking pricing strategies, distribution channels, and communication methods
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