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MKT827Management Sciences3 Unitsintermediate

Product Planning And Development

This course introduces students to product planning and development, covering essential topics in new product development and product management decisions. It explores the risks involved in new product development and management, equipping students with the knowledge, skills, and attitudes needed to overcome these challenges. The course also focuses on successfully managing new and existing products, enhancing organizational relevance, survival, growth, and development in dynamic markets.

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39h
Study Time
13
Weeks
3h
Per Week
basic
Math Level
Course Keywords
Product PlanningProduct DevelopmentBrandingProduct Life CycleMarketing Strategy

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Product Decisions

2

Consumer Product Classification

3

Organizational Product Classification

4

Product Line and Mix

5

Product Life Cycle

6

New Product Development

7

Branding

8

Packaging

9

Labeling

10

Product Positioning

11

Diffusion of Innovations

Total Topics11 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assignments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Product Manager

Apply your skills in this growing field

Marketing Manager

Apply your skills in this growing field

Brand Manager

Apply your skills in this growing field

Product Development Specialist

Apply your skills in this growing field

Market Research Analyst

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Consumer GoodsTechnologyPharmaceuticalsRetailManufacturing

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Unit 1: PRODUCT DECISIONS, PLANNING AND DEVELOPMENT

2h

Unit 1: Product Decisions, Planning and Development

2 study hours
  • •Define the term 'product' and its various levels.
  • •Classify different types of products based on their characteristics.
  • •Explain the new product development process.
Week
2

Unit 2 – CLASSIFYING CONSUMER PRODUCTS

2h

Unit 2 – Classifying Consumer Products

2 study hours
  • •Define a product and classify it with examples.
  • •Discuss the characteristics of consumer products.
  • •Differentiate between convenience, shopping, specialty, and unsought products.
Week
3

Unit 3 – CLASSIFYING ORGANIZATIONAL PRODUCTS

2h

Unit 3 – Classifying Organizational Products

2 study hours
  • •Classify organizational products based on their characteristics and intended uses.
  • •Discuss the seven categories of organizational products: installations, accessory equipment, raw materials, component parts, process materials, MRO supplies, and business services.
  • •Provide examples of each category.
Week
4

Unit 4 – PRODUCT LINE AND PRODUCT MIX

2h

Unit 4 – Product Line and Product Mix

2 study hours
  • •Define 'product line' and explain product line length.
  • •Explain 'product mix' and its dimensions.
  • •Discuss the width, length, depth, and consistency of the product mix.
Week
5

Unit 5: PRODUCT LIFE CYCLE AND NEW PRODUCT DEVELOPMENT

2h

Unit 5: Product Life Cycle and New Product Development

2 study hours
  • •Explain the concept of a product life cycle.
  • •Describe the stages in the product life cycle: introduction, growth, maturity, and decline.
  • •Discuss the need for product modifications and new product development.
Week
6

Unit 6: NEW PRODUCT IDEA GENERATION AND SCREENING

2h

Unit 6: New Product Idea Generation and Screening

2 study hours
  • •Explain the idea generation phase in new product development.
  • •Describe screening strategies adopted in new product development.
  • •Discuss the sources of new product ideas.
Week
7

Unit 7: CONCEPT TESTING AND PRODUCT DEVELOPMENT

2h

Unit 7: Concept Testing and Product Development

2 study hours
  • •Explain the concept testing phase of new product development.
  • •Describe the product development phase of new product development.
  • •Discuss the issues involved in concept testing and product development.
Week
8

Unit 8: NEW PRODUCT POSITIONING

2h

Unit 8: New Product Positioning

2 study hours
  • •Explain product positioning and its importance.
  • •Discuss perceptual mapping and its application.
  • •Describe the bases for positioning and repositioning strategies.
Week
9

Unit 9: PACKAGING AND MARKETING STRATEGY

2h

Unit 9: Packaging and Marketing Strategy

2 study hours
  • •Understand the strategic importance of packaging in marketing.
  • •Identify the functions of packaging.
  • •Understand the process of packaging decisions and contemporary packaging issues.
Week
10

Unit 10: ORGANIZING FOR PRODUCT MANAGEMENT

2h

Unit 10: Organizing For Product Management

2 study hours
  • •Explain the concept of project management in product development.
  • •Discuss the top five project management traits to master.
  • •Analyze the place of project management in an organization.
Week
11

Unit 11: LABELING

2h

Unit 11: Labeling

2 study hours
  • •Understand the meaning of labeling and its importance.
  • •Identify the types of labels and their functions.
  • •Discuss the advantages and significance of labeling in marketing.
Week
12

Unit 12: PRE-TEST MARKET MODELS

2h

Unit 12: Pre-Test Market Models

2 study hours
  • •Explain the factors that prompt pre-test market evaluations.
  • •Describe measurement procedures and models for estimating sales potential before test marketing.
  • •Understand the objectives and structure of ASSESSOR.
Week
13

Unit 13: DIFFUSION OF INNOVATIONS

2h

Unit 13: Diffusion of Innovations

2 study hours
  • •Understand the concept of diffusion and innovation.
  • •Demonstrate the scope and application of diffusion in an economy.
  • •Explain why certain innovations spread more quickly than others and why some fail.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create detailed outlines for each unit, focusing on key concepts and definitions.

2

Develop case studies applying product life cycle strategies to real-world examples.

3

Practice analyzing product mixes and identifying opportunities for line extensions.

4

Form study groups to discuss and debate the reasons for new product failures.

5

Review all Tutor-Marked Assignments (TMAs) and feedback to identify areas for improvement.

6

Create mind maps linking branding strategies with target market segments.

7

Practice applying diffusion of innovation theory to predict adoption rates for new technologies.

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