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MKT825Management Sciences3 Unitsintermediate

International Marketing

This course introduces learners to the fundamental concepts and strategies in international marketing. It explores the differences between domestic and international markets, covering topics such as modes of entry, branding, packaging, pricing, and distribution. The course also examines the influence of international organizations and financial factors on world trade, equipping learners with the knowledge to navigate the complexities of the global marketplace.

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156h
Study Time
13
Weeks
12h
Per Week
basic
Math Level
Course Keywords
International MarketingWorld TradeMarket EntryBrandingPricing Strategies

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

International Market Entry

2

Branding and Packaging

3

Pricing Strategies

4

Distribution Channels

5

Marketing Communication

6

International Trade Organizations

7

Financial Influences

8

International Accounting

9

Taxation

10

Marketing Research

Total Topics10 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Tutor Marked Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Self Assessment Exercises

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

International Marketing Manager

Apply your skills in this growing field

Export Manager

Apply your skills in this growing field

Global Brand Manager

Apply your skills in this growing field

International Sales Representative

Apply your skills in this growing field

Market Research Analyst

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Consumer GoodsManufacturingTechnologyFinancial ServicesTourism

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: An Overview

3h

Unit 1: An Overview of International Marketing

1.5 study hours
  • •Define international marketing and differentiate it from domestic marketing.
  • •Explain the reasons for engaging in international marketing.
  • •Discuss the challenges faced by companies in international markets.
  • •Differentiate between global and multinational companies.

Unit 2: Bases of International Trade

1.5 study hours
  • •Explain the principles of absolute and comparative advantage.
  • •Discuss the factor endowment theory and its limitations.
  • •Analyze the production possibility curve and its relevance to international trade.
Week
2

Module 1: An Overview

2h

Unit 3: World Market Environment

2 study hours
  • •Analyze the demographic, natural, political-legal, socio-cultural, technological, and economic environments of world markets.
  • •Discuss the implications of each environmental variable for marketing activities.
  • •Explain the importance of understanding global markets.
Week
3

Module 1: An Overview

2h

Unit 4: International Marketing- Mode of Entry

2 study hours
  • •Explain the different modes of entering international markets, including exporting, joint venturing, and direct investment.
  • •Discuss the advantages and disadvantages of each mode of entry.
  • •Analyze the factors to consider when choosing a market entry strategy.
Week
4

Module 1: An Overview

2h

Unit 5: Branding and Packaging

2 study hours
  • •Explain the purpose of branding and its importance in international marketing.
  • •Discuss the different types of branding decisions, including private vs. manufacturer's brand, single vs. multiple brands, and local vs. global brands.
  • •Analyze the characteristics of a successful international brand.
  • •Discuss the role of packaging in international marketing and the need for modification.
Week
5

Module 2: Market Share Strategies

2h

Unit 1: Product Strategies

2 study hours
  • •Define a product and discuss the importance of market segmentation and product positioning.
  • •Explain the steps in new product development for international markets.
  • •Analyze the factors influencing product adoption in different cultural contexts.
Week
6

Module 2: Market Share Strategies

2h

Unit 2: Distribution Strategy

2 study hours
  • •Explain the concept of a distribution channel and the different forms it can take.
  • •Discuss the types of intermediaries involved in international distribution.
  • •Analyze the factors that determine the choice of distribution channels.
  • •Discuss the importance of channel adaptation in international marketing.
Week
7

Module 2: Market Share Strategies

2h

Unit 3: Pricing Strategies

2 study hours
  • •Define price and discuss its importance in international marketing.
  • •Explain the different pricing objectives and strategies that can be adopted.
  • •Analyze the factors that influence pricing decisions in a given market.
Week
8

Module 2: Market Share Strategies

2h

Unit 4: International Services

2 study hours
  • •Explain the role of services in international marketing and the differences between services and products.
  • •Discuss the challenges and opportunities in international service trade.
  • •Analyze the strategic considerations for offering services internationally.
Week
9

Module 2: Market Share Strategies

2h

Unit 5: Marketing Communication in World Market

2 study hours
  • •Explain the communication process and the elements of the marketing communication mix.
  • •Discuss the factors that affect communication decisions in international marketing.
  • •Analyze the steps involved in developing effective communication strategies for global markets.
Week
10

Module 3: Economic Strategies

2h

Unit 1: International Organizations and International Marketing

2 study hours
  • •Explain the role of international organizations, such as the UN, World Bank, IMF, and WTO, in international marketing.
  • •Discuss the impact of these organizations on global trade and investment.
  • •Analyze the functions of regional trade organizations, such as OPEC and African trade organizations.
Week
11

Module 3: Economic Strategies

2h

Unit 2: Financial Influence on International Marketing

2 study hours
  • •Explain the financial forces that influence international marketing, including currency fluctuations, exchange controls, and balance of payments.
  • •Discuss the impact of tariffs, duties, taxation, and inflation on international business.
  • •Analyze the role of household savings in economic development.
Week
12

Module 3: Economic Strategies

2h

Unit 3: Nigerians Organizations and International Marketing

2 study hours
  • •Explain the role of Nigerian organizations, such as NIPC, NEPC, NEXIM, and CBN, in promoting international marketing.
  • •Discuss the functions and services of each organization.
  • •Analyze the incentives and support available to exporters in Nigeria.
Week
13

Module 3: Economic Strategies

4h

Unit 4: International Accounting and Taxation

2 study hours
  • •Explain the challenges of international accounting diversity and the process of accounting standardization.
  • •Discuss the principal accounting differences across countries and their origins.
  • •Analyze the issues related to international taxation and the different tax types.
  • •Explain income categories and taxation.

Unit 5: International Marketing Research

2 study hours
  • •Define international marketing research and differentiate it from domestic research.
  • •Explain the steps involved in conducting international marketing research.
  • •Discuss the challenges and opportunities in gathering and analyzing data from different cultural contexts.
  • •Analyze the role of the international information system in decision-making.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create detailed summaries of each unit, focusing on key concepts and definitions.

2

Develop case studies applying international marketing principles to real-world scenarios.

3

Practice analyzing financial statements and trade data from different countries.

4

Formulate potential exam questions and answers to test your understanding.

5

Allocate study time proportionally based on the weight of each module in the final exam.

6

Review all Tutor Marked Assignments (TMAs) and Self Assessment Exercises (SAEs) thoroughly.

7

Focus on understanding the differences between various international trade organizations and their functions.

8

Create concept maps linking different market entry strategies to specific industry applications.

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