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MKT210Management Sciences3 Unitsintermediate

Marketing In Practice

This course, Marketing in Practice (MKT210), is designed for B.Sc Marketing students. It offers practical, on-the-job experience across various marketing fields. Students will develop marketing skills and present acquired knowledge in a seminar. The course emphasizes analytical skills, marketing research, and public presentation abilities. Assessment is based on topic knowledge, comportment, and communication skills, all within a conducive seminar environment.

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45h
Study Time
13
Weeks
3h
Per Week
basic
Math Level
Course Keywords
Marketing PracticeSeminar PresentationMarketing SkillsResearchCommunication

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
➕
Math Level
Basic Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Seminar Paper Outline

2

Direct Marketing

3

Services Marketing

4

Consumer Behaviour

5

Distribution

6

Marketing Research

7

Marketing Strategy

8

Pricing

9

Product Management

10

Promotion (marketing)

Total Topics10 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

seminar presentation

Team-based learning and peer interaction

Group Work

final examination

Comprehensive evaluation of course material understanding

Computer Based Test

Career Opportunities

Explore the career paths this course opens up for you

Marketing Manager

Apply your skills in this growing field

Marketing Analyst

Apply your skills in this growing field

Market Research Analyst

Apply your skills in this growing field

Sales Manager

Apply your skills in this growing field

Brand Manager

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

RetailE-commerceAdvertisingMarket ResearchProduct Development

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Seminar Paper Outline

3h

Unit 1: Introduction

3 study hours
  • •Review the general overview of marketing practices.
  • •Define a specific problem or research question related to your chosen marketing area.
  • •Set clear study objectives for your seminar paper.
Week
2

Module 1: Seminar Paper Outline

4h

Unit 2: Literature Review

4 study hours
  • •Conduct a thorough literature review on your chosen topic.
  • •Identify relevant sources and synthesize existing knowledge.
  • •Focus on key theories and concepts related to your research question.
Week
3

Module 1: Seminar Paper Outline

4h

Unit 3: Research Methodology

4 study hours
  • •Determine the study location for your research.
  • •Define the data and sampling procedure.
  • •Select appropriate analytical techniques for your data.
Week
4

Module 1: Seminar Paper Outline

5h

Unit 4: Results and Discussion

5 study hours
  • •Analyze the results of your research.
  • •Discuss the implications of your findings.
  • •Relate your results to the existing literature.
Week
5

Module 1: Seminar Paper Outline

4h

Unit 5: Conclusion and Recommendations

4 study hours
  • •Summarize your key findings.
  • •Provide clear and actionable recommendations based on your research.
  • •Reflect on the limitations of your study.
Week
6

Module 1: Seminar Paper Outline

3h

Unit 6: References

3 study hours
  • •Compile a comprehensive list of references.
  • •Ensure all sources are correctly cited using APA format.
  • •Include textual, internet, journal, and government report sources.
Week
7

Module 2: Areas for Topic Selection

4h

Unit 1: Direct Marketing

4 study hours
  • •Explore direct marketing strategies and their practical applications.
  • •Analyze the role of direct marketing in reaching target audiences.
  • •Examine case studies of successful direct marketing campaigns.
Week
8

Module 2: Areas for Topic Selection

4h

Unit 2: Services Marketing

4 study hours
  • •Understand the principles of services marketing.
  • •Identify the unique challenges and opportunities in marketing services.
  • •Analyze the application of marketing strategies to service-based businesses.
Week
9

Module 2: Areas for Topic Selection

4h

Unit 3: Consumer Behaviour

4 study hours
  • •Examine the factors influencing consumer behavior.
  • •Analyze the decision-making process of consumers.
  • •Apply consumer behavior insights to marketing strategies.
Week
10

Module 2: Areas for Topic Selection

4h

Unit 4: Distribution

4 study hours
  • •Explore the different channels of distribution.
  • •Analyze the role of distribution in marketing management.
  • •Evaluate the effectiveness of various distribution strategies.
Week
11

Module 2: Areas for Topic Selection

4h

Unit 5: Marketing Research

4 study hours
  • •Understand the principles of marketing research.
  • •Apply marketing research techniques to gather data.
  • •Analyze and interpret marketing research findings.
Week
12

Module 2: Areas for Topic Selection

4h

Unit 6: Marketing Strategy

4 study hours
  • •Develop effective marketing strategies.
  • •Analyze the competitive landscape.
  • •Implement and evaluate marketing strategies.
Week
13

Module 2: Areas for Topic Selection

6h

Unit 7: Final Revision

6 study hours
  • •Review all key concepts and topics covered in the course.
  • •Practice seminar presentation skills.
  • •Prepare for potential questions and answers.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Thoroughly review the seminar paper outline and ensure a strong understanding of each section.

2

Practice presenting your seminar paper within the allocated time limit.

3

Anticipate potential questions from the audience and prepare clear, concise answers.

4

Focus on the practical application of marketing concepts and theories.

5

Review case studies and examples of successful marketing strategies.

6

Pay close attention to referencing and ensure all sources are correctly cited using APA format.

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