This course provides a comprehensive overview of business policy and its evolution into strategic management. It explores the functions of general management, the concept of corporate strategy, and the linkages between organizations and their environments. Students will learn about policy formulation, strategic decision-making, and the importance of aligning organizational goals with business objectives. The course also covers strategic analysis, implementation, and evaluation, equipping students with the skills to address complex business problems and contribute to organizational success.
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Everything you need to know about this course
Key areas covered in this course
No specific requirements needed
This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.
How your progress will be evaluated (3 methods)
Comprehensive evaluation of course material understanding
Comprehensive evaluation of course material understanding
Comprehensive evaluation of course material understanding
Explore the career paths this course opens up for you
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Apply your skills in this growing field
Real-world sectors where you can apply your knowledge
A structured 13-week journey through the course content
This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.
Expert tips to help you succeed in this course
Create detailed summaries of each module, focusing on key concepts and frameworks.
Practice applying SWOT analysis to real-world business cases.
Develop a strong understanding of Porter's Five Forces and Generic Strategies.
Review all Tutor-Marked Assignments (TMAs) and their solutions.
Focus on understanding the strategic decision-making process and its various components.
Create concept maps linking Units 3-5 to better understand the relationship between strategic analysis and strategic choice.
Practice calculating financial and economic indices from business data.
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