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MAC343Social Sciences3 Unitsintermediate

Radio/TV Programming

This course explores radio and television programming, covering the nature of broadcasting, programming formats, and scheduling strategies. It delves into broadcast writing fundamentals, audience analysis, and regulatory requirements. Students will learn to construct effective program formats, analyze audience demographics, and understand the role of the Nigerian Broadcasting Commission (NBC). The course also examines the challenges facing the broadcasting industry and ways to create programming that meets audience needs while adhering to ethical and legal standards.

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120h
Study Time
13
Weeks
9h
Per Week
none
Math Level
Course Keywords
Radio ProgrammingTV ProgrammingAudience AnalysisBroadcast WritingNBC Regulations

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Nature of Radio Broadcasting

2

Nature of Television Broadcasting

3

Broadcast Station Format

4

Broadcast Programming

5

Broadcast Writing

6

Audience Analysis

7

Regulatory Requirements

8

Programme Scheduling Strategies

Total Topics8 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assessments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Radio Program Producer

Apply your skills in this growing field

Television Program Producer

Apply your skills in this growing field

Broadcast Journalist

Apply your skills in this growing field

Media Planner

Apply your skills in this growing field

Content Developer

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Radio BroadcastingTelevision BroadcastingDigital MediaAdvertisingPublic Relations

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Introduction

3h

Unit 1: Nature of Radio Broadcasting

3 study hours
  • •Read Unit 1: Nature of Radio Broadcasting.
  • •Understand the characteristics of radio and its audience.
  • •Complete Self Assessment Exercise 1.
Week
2

Module 1: Introduction

3h

Unit 2: Nature of Television Broadcasting

3 study hours
  • •Read Unit 2: Nature of Television Broadcasting.
  • •Understand the characteristics of television and its audience.
  • •Complete Self Assessment Exercise 1.
Week
3

Module 1: Introduction

3h

Unit 3: Broadcast Station Format

3 study hours
  • •Read Unit 3: Broadcast Station Format.
  • •Understand station formats and their implications.
  • •Complete Self Assessment Exercise 1.
Week
4

Module 2: Radio And Television Programming

3h

Unit 1: Conceptual Clarification of Broadcast Programming

3 study hours
  • •Read Unit 1: Conceptual Clarification of Broadcast Programming.
  • •Understand the difference between a broadcast program and broadcast programming.
  • •Complete Self Assessment Exercise 1.
Week
5

Module 2: Radio And Television Programming

3h

Unit 2: Constructing Broadcast Programme Format

3 study hours
  • •Read Unit 2: Constructing Broadcast Programme Format.
  • •Understand the broadcast programming models.
  • •Complete Self Assessment Exercise 1.
Week
6

Module 2: Radio And Television Programming

3h

Unit 3: Broadcast Programme Scheduling Strategies

3 study hours
  • •Read Unit 3: Broadcast Programme Scheduling Strategies.
  • •Understand the sources of broadcast programmes.
  • •Complete Self Assessment Exercise 1.
Week
7

Module 3: Fundamentals Of Broadcast Writing, Audience Analysis And Regulatory Requirements

3h

Unit 1: Fundamentals of Broadcast Writing

3 study hours
  • •Read Unit 1: Fundamentals of Broadcast Writing.
  • •Understand the principles of writing for radio.
  • •Complete Self Assessment Exercise 1.
Week
8

Module 3: Fundamentals Of Broadcast Writing, Audience Analysis And Regulatory Requirements

3h

Unit 2: Broadcast Audience Analysis

3 study hours
  • •Read Unit 2: Broadcast Audience Analysis.
  • •Understand audience demographics.
  • •Complete Self Assessment Exercise 1.
Week
9

Module 3: Fundamentals Of Broadcast Writing, Audience Analysis And Regulatory Requirements

3h

Unit 3: Regulatory Requirements

3 study hours
  • •Read Unit 3: Regulatory Requirements.
  • •Understand the challenges of the broadcasting industry.
  • •Complete Self Assessment Exercise 1.
Week
10

Module 1: Introduction

8h

Unit 1: Nature of Radio Broadcasting

4 study hours
  • •Review Module 1: Introduction.
  • •Revise all units and self-assessment exercises.
  • •Prepare for assignments related to Module 1.

Unit 2: Nature of Television Broadcasting

4 study hours
  • •Review Module 1: Introduction.
  • •Revise all units and self-assessment exercises.
  • •Prepare for assignments related to Module 1.
Week
11

Module 2: Radio And Television Programming

8h

Unit 1: Conceptual Clarification of Broadcast Programming

4 study hours
  • •Review Module 2: Radio And Television Programming.
  • •Revise all units and self-assessment exercises.
  • •Prepare for assignments related to Module 2.

Unit 2: Constructing Broadcast Programme Format

4 study hours
  • •Review Module 2: Radio And Television Programming.
  • •Revise all units and self-assessment exercises.
  • •Prepare for assignments related to Module 2.
Week
12

Module 3: Fundamentals Of Broadcast Writing, Audience Analysis And Regulatory Requirements

8h

Unit 1: Fundamentals of Broadcast Writing

4 study hours
  • •Review Module 3: Fundamentals Of Broadcast Writing, Audience Analysis And Regulatory Requirements.
  • •Revise all units and self-assessment exercises.
  • •Prepare for assignments related to Module 3.

Unit 2: Broadcast Audience Analysis

4 study hours
  • •Review Module 3: Fundamentals Of Broadcast Writing, Audience Analysis And Regulatory Requirements.
  • •Revise all units and self-assessment exercises.
  • •Prepare for assignments related to Module 3.
Week
13

Module 3: Fundamentals Of Broadcast Writing, Audience Analysis And Regulatory Requirements

8h

Unit 3: Regulatory Requirements

8 study hours
  • •Comprehensive review of all course materials.
  • •Focus on key concepts and challenging areas.
  • •Final preparation for the examination.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all Tutor-Marked Assignments (TMAs) and their solutions to reinforce understanding of key concepts.

2

Create concept maps linking Units 1-3 (Module 1) to understand the foundational differences between radio and television.

3

Practice writing sample scripts for both radio and television, focusing on clarity and conciseness (Units 1-3, Module 3).

4

Analyze sample program schedules from different stations, identifying the scheduling strategies used (Unit 3, Module 2).

5

Familiarize yourself with the key provisions of the Nigerian Broadcasting Code, particularly those related to programming standards (Unit 3, Module 3).

6

Dedicate specific study time to audience analysis techniques and their application in program development (Unit 2, Module 3).

7

Form study groups to discuss challenging concepts and share insights on practical applications of the course material.

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