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MAC341Social Sciences3 Unitsintermediate

Development Communication & Broadcasting

This course explores the role of communication in the development process, focusing on mass media, communication networks, multimedia, and indigenous approaches. It examines development issues such as environment, HIV/AIDS, agriculture, population, education, and child rights. Students will identify and evaluate communication types and models appropriate for various development sectors, gaining skills for development communication tasks.

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120h
Study Time
13
Weeks
9h
Per Week
none
Math Level
Course Keywords
Development CommunicationMass MediaCommunication ModelsDevelopment IssuesParticipatory Communication

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
🔬
Learning Type
Hands-on Practice

Course Topics

Key areas covered in this course

1

Communication Theories

2

Development Paradigms

3

Development Journalism

4

Participatory Communication

5

Community Development

6

Media Channels

7

New Media Technologies

8

Advocacy Journalism

Total Topics8 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assessments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Communication Specialist

Apply your skills in this growing field

Development Officer

Apply your skills in this growing field

Media Consultant

Apply your skills in this growing field

Public Relations Manager

Apply your skills in this growing field

Social Media Strategist

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Non-Governmental OrganizationsGovernment AgenciesInternational DevelopmentPublic HealthCommunity Development

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Development Communication-Meaning and Paradigms

2h

Unit 1: The Concepts of Communication, Development and Development Communication

2 study hours
  • •Define communication, development, and national development.
  • •Explain the communication process and its elements.
  • •Discuss the relationship between communication and development.
Week
2

Module 1: Development Communication-Meaning and Paradigms

2h

Unit 2: Paradigms of Development Communication

2 study hours
  • •Explain the paradigm shift in communication and development.
  • •List the elements of the modernisation paradigm.
  • •Describe the shift in paradigms of development communication.
Week
3

Module 1: Development Communication-Meaning and Paradigms

2h

Unit 3: Development Journalism

2 study hours
  • •Define development journalism and its tenets.
  • •List the attributes of development journalism.
  • •Differentiate development journalism from conventional journalism.
Week
4

Module 1: Development Communication-Meaning and Paradigms

2h

Unit 4: Participatory Development Communication

2 study hours
  • •Define participatory development communication.
  • •Identify the functions of a communication planner.
  • •List the stages involved in participatory development communication.
Week
5

Module 1: Development Communication-Meaning and Paradigms

2h

Unit 5: Community Development

2 study hours
  • •Define community development and its resources.
  • •List the components of community capacity building.
  • •Discuss the process of community development.
Week
6

Module 2: Issues and Roles of Development Communication

2h

Unit 1: Issues in Development and Communication for Development

2 study hours
  • •Identify development issues and relate them to communication.
  • •Discuss the role of communication in addressing environment, population growth, and poverty.
Week
7

Module 2: Issues and Roles of Development Communication

2h

Unit 2: Roles of Communication in Development

2 study hours
  • •Explain the roles of communication in development.
  • •Discuss how communication improves planning, participation, and lifestyle changes.
Week
8

Module 2: Issues and Roles of Development Communication

2h

Unit 3: Key Facts and Appellations of Development Communication

2 study hours
  • •Describe the limit of the mass media in development communication efforts.
  • •Enumerate and explain the appellations of development communication.
Week
9

Module 2: Issues and Roles of Development Communication

2h

Unit 4: Understanding the Scope and Uses of Development Communication

2 study hours
  • •Identify the two types of communication approaches.
  • •Explain the uses of monologic and dialogic communication.
  • •Enumerate the misconceptions about development communication.
Week
10

Module 2: Issues and Roles of Development Communication

2h

Unit 5: Advocacy journalism

2 study hours
  • •Explain what advocacy journalism is.
  • •Enumerate the functions of advocacy journalism.
  • •Highlight how to use the media for advocacy.
Week
11

Module 3: Media For Development Communication

4h

Unit 1: The use of interpersonal channels for Development Communication

2 study hours
  • •Identify interpersonal channels for development communication.
  • •Describe the skills for engaging in interpersonal communication.
  • •Highlight the benefits of flipcharts to development communication.

Unit 2: The use of Print Media for Development Communication

2 study hours
  • •Identify the printed materials that are useful in development communication.
  • •Enumerate the usefulness of newspapers, posters and leaflets and adult literacy/school books to development communication.
Week
12

Module 3: Media For Development Communication

4h

Unit 3: The use of Radio for Development Communication

2 study hours
  • •Enumerate the function that radio can perform in development.
  • •Describe the approaches for using radio for development.
  • •Outline the principle for radio scripting.

Unit 4: The use of Television and Video for Development Communication

2 study hours
  • •Identify the television programme formats that can be used for development communication.
  • •Describe the main uses of video for development communication.
Week
13

Module 3: Media For Development Communication

4h

Unit 6: The Use of New Media Technologies for Development Communication

2 study hours
  • •Identify the various components that make up the new media.
  • •Enumerate the potentials of new media technologies for development.
  • •Describe the criticism against the new media for development in Africa.

Unit 7: Community Media in Development Communication

2 study hours
  • •Define community media and enumerate its characteristics.
  • •Describe the role that community media can play in development.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create detailed summaries of each unit, focusing on key terms and concepts.

2

Develop case studies applying communication theories to real-world development scenarios.

3

Practice analyzing communication strategies used in different development programs.

4

Review all Tutor-Marked Assignments (TMAs) and their feedback to identify areas for improvement.

5

Form study groups to discuss complex topics and share insights.

6

Focus on understanding the strengths and weaknesses of different communication channels.

7

Create concept maps linking communication theories to practical applications.

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