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MAC334Social Sciences2 Unitsintermediate

International Public Relation

This course introduces students to the core concepts and practices of International Public Relations (IPR). It explores the similarities and differences between domestic and international PR, examining the roles, objectives, strategies, and tactics employed in a global context. The course also delves into ethical considerations, comparative analyses of PR practices in different regions, and the challenges and opportunities facing IPR in the 21st century.

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60h

Study Time

13

Weeks

5h

Per Week

none

Math Level

Course Keywords

International Public RelationsGlobalizationEthicsCommunicationCulture

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

📚

Math Level

No Math

🔬

Learning Type

Hands-on Practice

Course Topics

Key areas covered in this course

1

Definitions of Public Relations and International Public Relations

2

Similarities and Differences between Domestic and International Public Relations

3

International Public Relations Publics

4

International Public Relations Strategies and Tactics

5

Globalization of Public Relations

6

Ethics in Public Relations

7

Corporate Advertising

8

International Relations

9

Comparative Analysis of Public Relations

10

Nigeria's Image Problems

Total Topics10 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Public Relations Manager

Apply your skills in this growing field

International Communications Specialist

Apply your skills in this growing field

Corporate Communications Officer

Apply your skills in this growing field

Media Relations Manager

Apply your skills in this growing field

Public Affairs Consultant

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Multinational CorporationsInternational OrganizationsGovernment AgenciesNon-Profit OrganizationsConsulting Firms

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: General Introduction

7h

Unit 1: Definitions of Public Relations and International Public Relations

4 study hours

•Read the definitions of Public Relations and International Public Relations.
•Understand the key components of both concepts.
•Complete Self Assessment Exercise 1.1.

Unit 2: Similarities and Differences between Domestic Public Relations (DPR) and International Public Relations (IPR)

3 study hours

•Identify the similarities between Domestic Public Relations (DPR) and International Public Relations (IPR).
•Identify the differences between Domestic Public Relations (DPR) and International Public Relations (IPR).
•Complete Self Assessment Exercise 1.2.

Week

2

Module 1: General Introduction

7h

Unit 3: International Public Relations Publics

4 study hours

•Identify the typical publics of International Public Relations.
•Explain the different types of International Public Relations publics.
•Complete Self Assessment Exercise 1.3.

Unit 4: Overview of Public Relations

3 study hours

•Review the functions of Public Relations.
•Understand the process of Public Relations.
•Identify the advantages and disadvantages of Public Relations.
•Complete Self Assessment Exercise 1.4.

Week

3

Module 2: The Basics

8h

Unit 1: Roles and Objectives of International Public Relations

4 study hours

•Identify and discuss the major roles of International Public Relations.
•Identify and discuss the other objectives of International Public Relations.
•Complete Self-Assessment Exercise 2.1

Unit 2: International Public Relations Strategies and Tactics

4 study hours

•Identify the different types of IPR strategies and programs.
•Discuss how to apply such strategies in addressing specific IPR challenges facing MNCs and independent nations.
•Complete Self-Assessment Exercise 2.1

Week

4

Module 2: The Basics

8h

Unit 3: Overview of International Relations

4 study hours

•Explain the meaning of International Relations.
•Define and differentiate between Public, Private, Economic, Cultural and International Communication Relations as major components of International Relations.
•Complete Self Assessment Exercise 3.1.

Unit 4: Theoretical Issues for International Public Relations

4 study hours

•List and explain some of the theories that are relevant to IPR discourse as well as explain their implications to research.
•Identify and explain the acceptable model for organizing research in IPR.
•Complete Self Assessment Exercise 4.1

Week

5

Module 3: Corporate Advertising and Multinational Public Relations

8h

Unit 1: Introduction to Corporate Advertising

4 study hours

•Define Corporate Advertising
•Explain the reasons why Corporate Advertising is controversial
•Discuss the objectives of Corporate Advertising
•Complete Self Assessment Exercise 3.2

Unit 2: Types of Corporate Advertising and How Multinational Corporations Use Them for International Public Relations

4 study hours

•Identify and describe the different types of Corporate Advertising.
•Describe how MNCs use the different types of Corporate Advertising to achieve their objectives.
•Complete Self Assessment Exercise 3.1

Week

6

Module 3: Corporate Advertising and Multinational Public Relations

8h

Unit 3: Advantages and Disadvantages of Corporate Advertising

4 study hours

•Identify and discuss the advantages and disadvantages of using Corporate Advantages in image and reputation build-up.
•Complete Self-Assessment Exercise 3.1

Unit 4: Measuring the Effectiveness of Corporate Advertising

4 study hours

•Identify and explain the techniques of measuring the effectiveness of Corporate Advertising.
•Complete Self-Assessment Exercise 4.1

Week

7

Module 4: Globalization of Public Relations

8h

Unit 1: Effective Public Relations in Multinational Organizations

4 study hours

•Describe the evolution of Public Relations
•Identify and discuss the issues that make for effective Public Relations in a Multinational Corporation.
•Complete Self-Assessment Exercise 1.1

Unit 2: Opportunities of International Public Relations for the 21st Century

4 study hours

•Identify the opportunities inherent in International Public Relations practice for the 21st century
•Explain/discuss the identified opportunities and how they can be taken advantage of by International Public Relations practitioners.
•Complete Self-Assessment Exercise 4.1

Week

8

Module 4: Globalization of Public Relations

8h

Unit 3: Challenges of International Public Relations for the 21st Century

4 study hours

•Identify the challenges of International Public Relations.
•Discuss the identified challenges and how they are affecting the practice in the 21st century.
•Complete Self-Assessment Exercise 4.2

Unit 4: Paths to the Theory and the Practice of International Public Relations

4 study hours

•Identify the paths to the theory and practice of International Public Relations
•Discuss the four paths to the theory and practice of International Public Relations
•Discuss how these four paths play out in the development of the practice in the 21st century.
•Complete Self-Assessment Exercise 4.3

Week

9

Module 4: Globalization of Public Relations

8h

Unit 5: International Public Relations and Pedagogy

4 study hours

•Describe the pedagogical demands of teaching International Public Relations at the global level in very specific terms as well as identify how these specific demands affect or influence the practice in the 21st century.

Unit 1: The Development of Public Relations in Nigeria

4 study hours

•Tell how Public Relations started in Nigeria.

Week

10

Module 5: International Public Relations: A Comparative Analysis

8h

Unit 2: The Development of Public Relations in the United States

4 study hours

•Describe the history of Public Relations in the United States.
•Describe the growth pattern of the Public Relations industry in the United States.

Unit 3: European Public Relations

4 study hours

•Conceptualize Public Relations practice in the European Union.
•Discuss the evolving nature of European Public Relations.
•Identify future trends in European Public Relations practice.
•Complete Self-Assessment Exercise 5.3

Week

11

Module 5: International Public Relations: A Comparative Analysis

8h

Unit 4: Middle East Public Relations

4 study hours

•Appreciate what Public Relations is doing in the Middle East quagmire.

Unit 1: Ethics in Public Relations

4 study hours

•Define ethics, media ethics, and Public Relations ethics.
•Identify and explain some ethical theories.
•Discuss the need for ethical controls in the PR industry.
•Identify and explain some Schools of Thought in Public Relations practice.
•Complete Self-Assessment Exercise 6.1

Week

12

Module 6: International Public Relations: Ethical Issues

8h

Unit 2: International Public Relations Codes of Ethics

4 study hours

•Identify and discuss some of the critical elements of these ethical codes in the Public Relations practice.
•Complete Self-Assessment Exercise 6.1

Unit 3: Transnational Corporate Ethical Responsibilities

4 study hours

•Appreciate the overriding need for transnational corporate ethical responsibilities in Multinational Corporations.
•Complete Self-Assessment Exercise 6.3

Week

13

Module 6: International Public Relations: Ethical Issues

8h

Unit 4: Relativism versus Universalism

4 study hours

•Describe Relativism or Relativist ethics.
•Describe Universalism or Universalist ethics.
•Explain the argument between Relativism and Universalism as it relates to Transnational Public Relations.
•Complete Self-Assessment Exercise 6.3

Unit 2: How Did this Image Become an International Issue?

4 study hours

•Know how Nigeria's image problems became an international issue and the effects of Nigeria's Global Image on the body polity.
•Complete Self-Assessment Exercise 6.4

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create a comparative table outlining the similarities and differences between domestic and international PR practices (Units 1-2, Module 1).

2

Develop case studies applying IPR strategies to real-world scenarios, focusing on Nigeria's image problems (Module 7).

3

Outline the key ethical considerations in IPR, referencing the IPRA Code of Athens and PRSA Member Code of Ethics (Module 6).

4

Summarize the main theoretical frameworks discussed in Unit 4 of Module 2 and their relevance to IPR practice.

5

Practice writing press releases and communication materials tailored for international audiences, considering cultural sensitivities (Units 2, Module 2).

6

Review the challenges and opportunities of IPR in the 21st century, focusing on globalization and technological advancements (Module 4).

7

Create concept maps linking Units 3-5 database concepts

8

Practice SQL queries from Units 7-9 weekly

9

Review all TMAs

10

Focus on key concepts

11

Create flashcards for key terms and definitions

12

Practice essay questions under timed conditions

13

Review course guide

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