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MAC311Social Sciences3 Unitsintermediate

International Communication and World Global Systems

This course explores international communication, media systems, and news flow. It examines the concept of international communication, media ownership, and the influence of globalization. Topics include news agencies, audience dynamics, and the impact of cultural ideologies on media messages. The course aims to provide students with a comprehensive understanding of the complexities and challenges in international communication.

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120h
Study Time
13
Weeks
9h
Per Week
none
Math Level
Course Keywords
International CommunicationMedia SystemsNews AgenciesGlobalizationMedia Audience

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Communication Theories

2

International Media Systems

3

News Flow

4

Media Ownership

5

Globalization

6

News Agencies

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Journalist

Apply your skills in this growing field

Media Analyst

Apply your skills in this growing field

Public Relations Specialist

Apply your skills in this growing field

International Communication Consultant

Apply your skills in this growing field

Diplomat

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

Media and EntertainmentGovernment and DiplomacyInternational OrganizationsPublic RelationsAdvertising

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Concept of International Communication

2h

Unit 1: Understanding Communication

2 study hours
  • •Define communication and its key components.
  • •Explain the etymology of the word 'communication'.
  • •Discuss the importance of communication in various contexts.
Week
2

Module 1: Concept of International Communication

2h

Unit 2: Understanding International Communication

2 study hours
  • •Understand the concept of international communication.
  • •Define international communication from different perspectives.
  • •Explain the scope of international communication and its significance.
Week
3

Module 1: Concept of International Communication

2h

Unit 3: Origin and Development of International Communication

2 study hours
  • •Trace the development of international communication from oral traditions to new media.
  • •Discuss the impact of writing, printing, telegraph, telephone, radio, and television on international communication.
Week
4

Module 1: Concept of International Communication

2h

Unit 4: Nature and Characteristics and Modes of International Communication

2 study hours
  • •Distinguish international communication from other forms of communication.
  • •Identify the characteristics and modes of international communication.
  • •Appreciate examples of international communication activities.
Week
5

Module 2: International Media and Media System

2h

Unit 1: Forms of International Media

2 study hours
  • •Understand various forms and development of media system.
  • •Explain the role of books, newspapers, radio, television, film and new media in international communication.
Week
6

Module 2: International Media and Media System

2h

Unit 2: Ownership and Control of International Media

2 study hours
  • •Understand the ownership structure of the local and international media.
  • •Understand the ownership influence on international media control.
Week
7

Module 2: International Media and Media System

2h

Unit 3: Ideologies of the International Media

2 study hours
  • •Understand what constitute media ideology.
  • •Discuss the relationship between some media ideologies i.e. culture, globalisation etc.
  • •Explain Intercultural communication principles
Week
8

Module 2: International Media and Media System

2h

Unit 4: Nature of the International Media Network, Coverage and Reach

2 study hours
  • •Discuss the nature of international media network.
  • •Explain the length of international media coverage.
  • •Calculate international Media Reach and Rating.
Week
9

Module 3: International Media Messages and Audience

4h

Unit 1: Sources of International News

2 study hours
  • •Define international news source.
  • •Identify international news sources.
  • •Understand how international news are sourced.
  • •Understand the effect of news sources on international news flow.

Unit 2: Flow of International Media Messages

2 study hours
  • •Understand the pattern of international news flow.
  • •Identify under-reported and over-reported countries.
  • •Understand the factors that affect news direction and flow.
Week
10

Module 3: International Media Messages and Audience

2h

Unit 3: Dynamics of International Media Audience

2 study hours
  • •Understand the characteristics of international audience.
  • •Identify various forms of audience.
Week
11

Module 4: International News Agencies and Operation

2h

Unit 1: Understanding News Agency

2 study hours
  • •Know news agency is and what is not.
  • •Explain how news agencies operate.
  • •Identify and discuss forms of news agencies.
  • •Understand the ownership and control of news agencies.
Week
12

Module 4: International News Agencies and Operation

4h

Unit 2: Notable International News (AFP, AP, and ITAR-TASS)

2 study hours
  • •Understand the histories of the international news agencies.
  • •Understand the operations of the news agencies.
  • •Identify the strategies of the news agencies.

Unit 3: Notable International News (Reuters, UPI, and PANA)

2 study hours
  • •Understand the histories of the international news agencies.
  • •Understand the operations of the news agencies.
  • •Identify the strategies of the news agencies.
Week
13

Module 4: International News Agencies and Operation

4h

Final Revision

4 study hours
  • •Review all course materials.
  • •Revise Tutor Marked Assignments.
  • •Prepare for final examinations.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review key definitions and concepts from Units 1-4 of Module 1.

2

Create concept maps linking Units 1-4 of Module 2 to understand media systems.

3

Focus on case studies in Module 3 to analyze news flow patterns.

4

Study the history and operations of major news agencies covered in Module 4.

5

Practice applying theoretical frameworks to real-world examples of international communication.

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