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MAC223Social Sciences3 Unitsintermediate

Magazine & Feature Article Writing

This course provides an introduction to the fundamental concepts and principles of mass communication. It explores various forms of mass media, including print, broadcast, and digital media. The course also examines the roles and responsibilities of media professionals, ethical considerations in mass communication, and the impact of media on society and culture. Students will develop a critical understanding of media processes and their effects.

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40h
Study Time
13
Weeks
3h
Per Week
none
Math Level
Course Keywords
Mass CommunicationMedia StudiesCommunication TheoryMedia EthicsDigital Media

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level
Builds on foundational knowledge
65%
intermediate
📚
Math Level
No Math
📖
Learning Type
Theoretical Focus

Course Topics

Key areas covered in this course

1

Introduction to Mass Communication

2

History of Mass Communication

3

Models of Communication

4

Media Effects

5

Ethics in Mass Communication

6

Digital Media and Convergence

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Computer Based Test

Career Opportunities

Explore the career paths this course opens up for you

Journalist

Apply your skills in this growing field

Public Relations Specialist

Apply your skills in this growing field

Media Analyst

Apply your skills in this growing field

Content Creator

Apply your skills in this growing field

Communication Manager

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

MediaAdvertisingPublic RelationsMarketingDigital Communication

Study Schedule Beta

A structured 13-week journey through the course content

Week
1

Module 1: Introduction to Mass Communication

3h

Unit 1: Introduction to Mass Communication

3 study hours
  • •Read the course guide and introduction to mass communication.
  • •Define mass communication and its key elements.
  • •Identify the different types of mass media.
Week
2

Module 1: Introduction to Mass Communication

3h

Unit 2: History of Mass Communication

3 study hours
  • •Explore the history of mass communication.
  • •Discuss the evolution of print media.
  • •Analyze the impact of technological advancements on media.
Week
3

Module 2: Communication Theories

3h

Unit 3: Models of Communication

3 study hours
  • •Study the different models of communication.
  • •Understand the Shannon-Weaver model.
  • •Apply communication theories to real-world examples.
Week
4

Module 2: Communication Theories

3h

Unit 4: Agenda Setting Theory

3 study hours
  • •Examine the agenda-setting theory.
  • •Discuss the uses and gratifications theory.
  • •Analyze the cultivation theory.
Week
5

Module 3: Media and Society

3h

Unit 5: Role of Media in Society

3 study hours
  • •Explore the role of media in society.
  • •Discuss the functions of mass media.
  • •Analyze the impact of media on public opinion.
Week
6

Module 3: Media and Society

3h

Unit 6: Media Effects

3 study hours
  • •Study the concept of media effects.
  • •Discuss the different types of media effects.
  • •Analyze the long-term effects of media exposure.
Week
7

Module 4: Media Ethics and Regulations

3h

Unit 7: Ethics in Mass Communication

3 study hours
  • •Examine the ethical principles in mass communication.
  • •Discuss the codes of ethics for journalists.
  • •Analyze the ethical dilemmas in media practice.
Week
8

Module 4: Media Ethics and Regulations

3h

Unit 8: Media Laws and Regulations

3 study hours
  • •Study the media laws and regulations.
  • •Discuss the freedom of the press.
  • •Analyze the legal issues in media practice.
Week
9

Module 5: Digital Media and Convergence

3h

Unit 9: Media Convergence

3 study hours
  • •Explore the concept of media convergence.
  • •Discuss the impact of digital media on traditional media.
  • •Analyze the challenges and opportunities of media convergence.
Week
10

Module 5: Digital Media and Convergence

3h

Unit 10: Social Media and Mass Communication

3 study hours
  • •Study the role of social media in mass communication.
  • •Discuss the impact of social media on society.
  • •Analyze the ethical issues in social media.
Week
11

Module 6: Course Review and Exam Preparation

4h

Unit 11: Review of Key Concepts

4 study hours
  • •Review all the key concepts and theories covered in the course.
  • •Prepare for the tutor-marked assignments.
  • •Practice answering exam questions.
Week
12

Module 6: Course Review and Exam Preparation

4h

Unit 12: Focus on Media Ethics and Laws

4 study hours
  • •Focus on understanding the different media laws and regulations.
  • •Review the ethical principles in mass communication.
  • •Practice answering questions related to media ethics and laws.
Week
13

Module 6: Course Review and Exam Preparation

4h

Unit 13: Final Exam Preparation

4 study hours
  • •Final review of all course materials.
  • •Practice answering past exam questions.
  • •Prepare for the final examination.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create concept maps linking communication theories to real-world examples.

2

Practice analyzing ethical dilemmas in media practice.

3

Review media laws and regulations to understand legal issues.

4

Study the impact of digital media on traditional media.

5

Focus on understanding the different types of media effects.

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