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HMT507Agricultural Sciences2 Unitsintermediate

Hospitality and Marketing

This course provides a comprehensive overview of hospitality and tourism marketing principles and practices. It explores the basic concepts of the hospitality market, including demand and supply dynamics. Students will learn about the hospitality marketing mix, service marketing, and the characteristics of tourism marketing. The course covers marketing research, planning, digital marketing strategies, and the impact of culture on hospitality products and services. It aims to equip students with the knowledge and skills needed for successful careers in the hospitality and tourism industries.

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208h

Study Time

13

Weeks

16h

Per Week

basic

Math Level

Course Keywords

Hospitality MarketingTourism MarketingMarketing MixDigital MarketingService Marketing

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

➕

Math Level

Basic Math

📖

Learning Type

Theoretical Focus

Course Topics

Key areas covered in this course

1

Hospitality Market

2

Tourism Marketing Principles

3

Marketing Research

4

Marketing Planning

5

Digital Marketing

6

Cultural Impact on Services

Total Topics6 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Tutor-Marked Assignments

Comprehensive evaluation of course material understanding

Written Assessment

Final Examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Marketing Manager

Apply your skills in this growing field

Tourism Officer

Apply your skills in this growing field

Hotel Manager

Apply your skills in this growing field

Event Planner

Apply your skills in this growing field

Digital Marketing Specialist

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

HotelsTravel AgenciesTourism BoardsEvent Management CompaniesOnline Travel Platforms

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Introduction to hospitality marketing and its marketing mix

4h

Unit 1: Basic concepts of hospitality market

2 study hours

•Define the hospitality market and differentiate between market supply and demand.
•Identify categories of market demand and their impact on hospitality.

Unit 2: Theory of hospitality marketing

2 study hours

•Explain the core principles of hospitality marketing.
•Describe management orientations and their application in hospitality.
•Discuss the special characteristics of services marketing.

Week

2

Module 1: Introduction to hospitality marketing and its marketing mix

4h

Unit 3: Hospitality marketing mix

2 study hours

•Describe the components of the hospitality marketing mix (product-service, presentation, communication).
•Analyze the marketing environment and its impact on hospitality businesses.

Unit 4: Hospitality service marketing

2 study hours

•Understand the principles of service marketing, including intangibility, inseparability, perishability, and variability.
•Classify services based on the nature of the service act and relationship with customers.

Week

3

Module 2: Principles and characteristics of tourism and hospitality marketing

4h

Unit 1: Tourism and Hospitality Marketing Principles

2 study hours

•Define tourism and hospitality marketing and its role in meeting consumer needs.
•Describe how to develop a tourism marketing orientation.

Unit 2: Characteristics of Tourism and Hospitality Marketing

2 study hours

•Identify the unique characteristics of tourism and hospitality marketing.
•Describe specific features of tourism services, including non-ownership and seasonality.

Week

4

Module 2: Principles and characteristics of tourism and hospitality marketing

4h

Unit 3: Understanding the Tourism and Hospitality Market

4 study hours

•Understand tourism and hospitality consumer behavior and the factors influencing purchasing decisions.
•Outline the four aspects influencing consumer behavior: personal, psychological, cultural, and social.

Week

5

Module 3: Marketing research and planning of tourism and hospitality

4h

Unit 1: Tourism and hospitality marketing research

2 study hours

•Explain the importance of marketing research in tourism and hospitality.
•Differentiate between marketing research and market research.

Unit 2: The marketing research process

2 study hours

•Describe the five stages of the marketing research process.
•Explain the different types of marketing research methodologies.

Week

6

Module 3: Marketing research and planning of tourism and hospitality

4h

Unit 3: Tourism and hospitality marketing planning

2 study hours

•Define marketing planning and its importance in the tourism and hospitality industries.
•Differentiate between strategic and tactical marketing planning.

Unit 4: Tourism and hospitality marketing process

2 study hours

•Describe the stages in the marketing planning process.
•Explain Ansoff's matrix and its application in tourism marketing.

Week

7

Module 4: Marketing environment, promotion and advertisement of tourism and hospitality

3h

Unit 1: Analyzing the Internal Environment

3 study hours

•Analyze the internal environment of a tourism or hospitality organization.
•Analyze the performance environment, including competitors and suppliers.

Week

8

Module 4: Marketing environment, promotion and advertisement of tourism and hospitality

4h

Unit 2: Analyzing the External Environment

4 study hours

•Analyze the external environment using the PESTLE framework.
•Describe how political, economic, socio-demographic, and ecological factors impact tourism.

Week

9

Module 4: Marketing environment, promotion and advertisement of tourism and hospitality

4h

Unit 3: Promoting tourism and hospitality products

2 study hours

•Explain the role of promotion in tourism and hospitality marketing.
•Describe the components of the communications theory.

Unit 4: Advertising tourism and hospitality products

2 study hours

•Define advertising and its role in the promotional mix.
•Describe the key decisions in designing an advertising campaign.

Week

10

Module 5: Digital marketing, impact of culture and sales management on production and delivery of hospitality products/ services

4h

Unit 1: Digital marketing in tourism and hospitality

2 study hours

•Define digital marketing and its advantages in the tourism and hospitality industries.
•Describe the 5Ds of Digital Marketing.

Unit 2: Platforms of digital marketing in tourism and hospitality

2 study hours

•Describe the different platforms of digital marketing, including social media and content communities.
•Explain the role of social media influencers.

Week

11

Module 5: Digital marketing, impact of culture and sales management on production and delivery of hospitality products/ services

3h

Unit 3: Impact of culture on production and delivery of hospitality products/ services

3 study hours

•Differentiate between cross-cultural comparison and the influence of cultural values.
•Explain how to meet customer expectations in multicultural environments.

Week

12

Module 5: Digital marketing, impact of culture and sales management on production and delivery of hospitality products/ services

4h

Unit 4: The role of selling and sales management in marketing

2 study hours

•Describe the role of selling and sales management in marketing.
•Explain the role of the modern salesperson.

Unit 5: Selling theories

2 study hours

•Describe the different selling theories, including stimulus-response and problem solution theory.
•Explain the techniques used in the sales profession.

Week

13

Final Revision

6h

Final Revision

6 study hours

•Review all modules and units.
•Work on assignments and TMAs.
•Prepare for final examination.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Create a detailed study schedule allocating time for each module and unit.

2

Focus on understanding key marketing concepts and their application to the hospitality and tourism industries.

3

Practice analyzing case studies to apply theoretical knowledge to real-world scenarios.

4

Review all Tutor-Marked Assignments (TMAs) and their feedback to identify areas needing improvement.

5

Create flashcards for key terms and definitions to aid memorization.

6

Practice past exam questions to familiarize yourself with the exam format and question types.

7

Pay close attention to digital marketing strategies and their implementation in the tourism sector.

8

Understand the impact of cultural differences on service delivery and marketing communications.

9

Review the marketing planning process and its various stages.

10

Focus on understanding the different selling theories and their application in personal selling.

11

Create concept maps linking the different modules and units to see the overall picture of the course.

12

Practice analyzing different marketing campaigns and their effectiveness.

13

Ensure you understand the PESTLE framework and its application to the tourism industry.

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