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HCM237Agricultural Sciences2 Unitsintermediate

Hospitality Sales And Marketing

This course, Hospitality Sales and Marketing, explores the challenges, objectives, and benefits within the hospitality industry. It defines sales and marketing, highlighting the distinctions between the two. Emphasizing a customer-centric approach, it advocates for a service culture and rewarding employees who directly interact with customers. Students will learn to prepare marketing plans, conduct SWOT analyses, and apply electronic marketing strategies for enhanced productivity and accountability in hospitality organizations.

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39h

Study Time

13

Weeks

3h

Per Week

basic

Math Level

Course Keywords

Hospitality SalesMarketingService IndustryCustomer LoyaltyElectronic Marketing

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

➕

Math Level

Basic Math

🔬

Learning Type

Hands-on Practice

Course Topics

Key areas covered in this course

1

Sales and Marketing Concepts

2

Service Industry Marketing

3

Target Market Analysis

4

Marketing Planning

5

SWOT Analysis

6

Marketing Research

7

Market Segmentation

8

Product and Pricing Strategies

9

Location and Promotion

10

Human Resources Management

11

Customer Loyalty

12

Electronic Marketing

Total Topics12 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assignments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Computer Based Test

Career Opportunities

Explore the career paths this course opens up for you

Marketing Manager

Apply your skills in this growing field

Sales Manager

Apply your skills in this growing field

Hotel Manager

Apply your skills in this growing field

Restaurant Manager

Apply your skills in this growing field

Tourism Officer

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

HotelsRestaurantsTourismEvent ManagementHospitality Management

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Introduction to Sales and Marketing

2h

Unit 1: Introduction to Sales and Marketing

2 study hours

•Differentiate between sales and marketing.
•Describe the marketing concept and its focus on customer satisfaction.
•Analyze the importance of customer orientation, organizational orientation, and mutual profitable exchange.

Week

2

Module 1: Introduction to Sales and Marketing

2h

Unit 2: Marketing in the Service Industry with Particular Reference to Hospitality Organisations

2 study hours

•Describe the hospitality industry and its core products.
•Differentiate between marketing in the service industry and other organizations.
•Analyze the characteristics of marketing services: intangibility, inseparability, heterogeneity, and perishability.

Week

3

Module 1: Introduction to Sales and Marketing

2h

Unit 3: Marketing Target

2 study hours

•Explain what a market means and its various forms.
•Describe target marketing and its importance in focusing marketing efforts.
•Differentiate between micro marketing, mass marketing, and product variety marketing.

Week

4

Module 1: Introduction to Sales and Marketing

2h

Unit 4: Marketing Plan

2 study hours

•Explain the importance of having a marketing plan.
•Identify the benefits of planning and its relevance to hospitality organizations.
•Analyze the components of a marketing plan and its implementation.

Week

5

Module 1: Introduction to Sales and Marketing

2h

Unit 5: Marketing Activities Using SWOT Analysis

2 study hours

•Describe the importance of SWOT analysis in marketing.
•Deduce the need to identify a company's strengths and opportunities while minimizing weaknesses and threats.
•Apply SWOT analysis to assess marketing strategies and tactics.

Week

6

Module 2: Marketing Research and Marketing Information System

2h

Unit 1: Marketing Research and Marketing Information System

2 study hours

•Describe the importance of marketing research and the usefulness of a marketing information system.
•Analyze the role of marketing research in reducing uncertainty and providing relevant data.
•Understand the market research process and its application in decision-making.

Week

7

Module 2: Marketing Research and Marketing Information System

2h

Unit 2: Market Segmentation

2 study hours

•Explain the need for market segmentation.
•Outline the process of evaluating market segments.
•State the methods of selecting market segments based on various variables.

Week

8

Module 2: Marketing Research and Marketing Information System

2h

Unit 3: Marketing Strategy

2 study hours

•Differentiate between strategy, policy, and tactics.
•Write marketing objectives that are specific and measurable.
•Categorize the strategic marketing mix and its components.

Week

9

Module 2: Marketing Research and Marketing Information System

2h

Unit 4: Product Strategy

2 study hours

•Describe product, product mix, and product life cycle.
•Distinguish between the core, tangible, and augmented products.
•Explain the major product decisions in hospitality marketing.

Week

10

Module 2: Marketing Research and Marketing Information System

2h

Unit 5: Pricing Strategy

2 study hours

•List the factors affecting price decisions.
•Analyze the influence of price on consumers.
•Understand the constraints of pricing policy and its relation to the product life cycle.

Week

11

Module 3: People and Importance of Human Resources Management

4h

Unit 1: Place/Location

2 study hours

•Explain location differentiation and its importance.
•Deduce that the target market is an important factor in hospitality location.
•Analyze the factors influencing the choice of a location for a hospitality business.

Unit 2: Promotion

2 study hours

•Describe the importance and application of the promotion mix.
•Explain the main functions of promotion in marketing.
•Analyze the factors affecting promotion and the various promotional tools.

Week

12

Module 3: People and Importance of Human Resources Management

4h

Unit 3: People & Importance of Human Resources Management

2 study hours

•Describe the importance of employees to the hospitality industry.
•Explain the need to adopt a service culture to achieve the correct marketing strategy.
•Analyze the role of human resources management in creating a customer-centric organization.

Unit 4: Building Customers Loyalty

2 study hours

•Define customer value and customer satisfaction.
•Distinguish the difference between customer satisfaction and customer loyalty.
•Deduce the importance and benefits of quality in building customer relationships.

Week

13

Module 3: People and Importance of Human Resources Management

2h

Unit 5: Growth in the Hospitality Business through Electronic Marketing

2 study hours

•Describe the importance of electronic marketing for effective communication in the hospitality industry.
•Analyze the benefits of e-commerce and e-marketing for buyers and sellers.
•Understand the role of customization and personalization in electronic marketing.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

Read the complete course material as provided by NOUN.

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review the definitions of sales and marketing concepts in Unit 1 and apply them to real-world hospitality scenarios.

2

Practice preparing a marketing plan using the framework discussed in Unit 4, including setting objectives and strategies.

3

Create SWOT analyses for different hospitality businesses, identifying key strengths, weaknesses, opportunities, and threats.

4

Study market segmentation variables in Unit 2 and apply them to identify target markets for various hospitality products.

5

Focus on the strategic marketing mix (product, price, place, promotion) and how each element contributes to overall marketing success.

6

Understand the importance of customer loyalty and retention strategies discussed in Unit 4, and how they impact profitability.

7

Review electronic marketing tools and techniques in Unit 5 and how they can be used to enhance communication and sales.

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