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GST302DE&GS2 Unitsintermediate

Business Creation And Growth

This course introduces the fundamental concepts of business creation and growth. It explores the business planning process, opportunity identification, and legal issues at start-up. The course also covers theories of growth, sources of funds, marketing strategies, and the importance of ethics and social responsibility. Students will learn about new opportunities for expansion, such as e-commerce, and how to manage the transition from start-up to growth.

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104h

Study Time

13

Weeks

8h

Per Week

basic

Math Level

Course Keywords

Business CreationBusiness GrowthEntrepreneurshipMarketingBusiness Ethics

Course Overview

Everything you need to know about this course

Course Difficulty

Intermediate Level

Builds on foundational knowledge

65%

intermediate

➕

Math Level

Basic Math

🔬

Learning Type

Hands-on Practice

Course Topics

Key areas covered in this course

1

Business Planning

2

Opportunity Identification

3

Theories of Growth

4

Sources of Funds

5

Marketing Strategies

6

Business Ethics

7

E-commerce

8

E-business

Total Topics8 topics

Ready to Start

No specific requirements needed

This course is designed to be accessible to all students. You can start immediately without any prior knowledge or specific preparation.

Assessment Methods

How your progress will be evaluated (3 methods)

assignments

Comprehensive evaluation of course material understanding

Written Assessment

tutor-marked assessments

Comprehensive evaluation of course material understanding

Written Assessment

final examination

Comprehensive evaluation of course material understanding

Written Assessment

Career Opportunities

Explore the career paths this course opens up for you

Business Owner

Apply your skills in this growing field

Entrepreneur

Apply your skills in this growing field

Business Manager

Apply your skills in this growing field

Marketing Manager

Apply your skills in this growing field

Business Consultant

Apply your skills in this growing field

Industry Applications

Real-world sectors where you can apply your knowledge

RetailManufacturingTechnologyFinanceConsulting

Study Schedule Beta

A structured 13-week journey through the course content

Week

1

Module 1: Concept of Business and New Value Creation

6h

Unit 1: Business Planning Process

3 study hours

•Understand the meaning of business plan.
•Identify the importance of a business plan.
•List the components of a written business plan.

Unit 2: Start-up Decision – What Motivate people to begin new businesses

3 study hours

•Explore the intrinsic motivation for starting a business.
•Discuss the importance of passion and value creation.
•Identify the factors that motivate people to begin new businesses.

Week

2

Module 1: Concept of Business and New Value Creation

6h

Unit 3: Opportunity Search and Identification

3 study hours

•Evaluate opportunities for business start-up.
•Understand the stages of opportunity identification.
•Identify the factors that can influence the success of a new venture.

Unit 4: Legal Issues at Start-up

3 study hours

•Apply legal guidelines to start-up.
•Identify the legal requirements for starting a business.
•Understand the importance of registering a business name.

Week

3

Module 1: Concept of Business and New Value Creation

4h

Unit 5: Feasibility Analysis of New Ventures and New Venture Financing

4 study hours

•Determine the viability of a business.
•Understand the concept of feasibility analysis.
•Identify the reasons for conducting a feasibility analysis.

Week

4

Module 2: Theories of Growth: an Overview

4h

Unit 1: Concepts and Reasons of Growth

4 study hours

•Apply appropriate theories in business start-up.
•Understand the concepts and reasons for business growth.
•Differentiate between internal and external growth.

Week

5

Module 2: Theories of Growth: an Overview

4h

Unit 2: Challenges of Growth

4 study hours

•Solve basic challenges in business start-up.
•Identify the challenges of growth.
•Understand the importance of planning ahead and managing cash flow.

Week

6

Module 2: Theories of Growth: an Overview

4h

Unit 3: Strategies for Growth (External Growth Strategies, Franchising, Buy-In and Buy-Out)

4 study hours

•Demonstrate the skills of growing a business.
•Understand the strategies for growth, including franchising.
•Identify the different ways to participate in a franchise program.

Week

7

Module 2: Theories of Growth: an Overview

4h

Unit 4: Mergers and Acquisition

4 study hours

•Apply the techniques of mergers and acquisition in growing a business.
•Understand the motives for mergers and acquisitions.
•Differentiate between mergers and acquisitions.

Week

8

Module 3: Sources of Funds

4h

Unit 1: Internal Sources and External Sources

4 study hours

•Synthesize the different sources of fund to fund a business.
•Understand the internal and external sources of finance.
•Identify the advantages and disadvantages of each source.

Week

9

Module 3: Sources of Funds

4h

Unit 2: Formal and Informal Sources

4 study hours

•Distinguish between formal and informal sources of funds.
•Understand the overview of typical sources of financing for start-ups.
•Identify the characteristics of formal and informal sources.

Week

10

Module 3: Sources of Funds

4h

Unit 3: Efficiency in the use of Resources

4 study hours

•Demonstrate proficiency skills in resource management.
•Understand the importance of efficiency in the use of resources.
•Identify the ways to achieve efficiency in resource management.

Week

11

Module 4: Marketing

4h

Unit 1: Concept of Marketing: Small and Big Business Marketing

4 study hours

•Analyse the different forms of marketing in choosing a marketing technique for a business.
•Understand the concept of marketing.
•Differentiate between small and big business marketing.

Week

12

Module 4: Marketing

8h

Unit 2: Marketing Mix

4 study hours

•Evaluate the need of marketing mix in business growth.
•Understand the 4Ps of marketing.
•Identify the importance of the marketing mix.

Unit 3: Modern Marketing Tools

4 study hours

•Identify different marketing tools for start up.
•Understand the modern marketing tools.
•Identify the essential technology categories for building a marketing strategy.

Week

13

Module 5: Ethics and Social Responsibility

8h

Unit 1: The Importance of Ethics in Business

4 study hours

•Apply ethical skills in managing a business.
•Understand the importance of ethics in business.
•Identify the benefits of ethical behavior and corporate social responsibility.

Unit 3: Community Development Projects/Walfare

4 study hours

•Evaluate community development projects in line with business creation and growth.
•Understand the concept of community development.
•Identify the functions, advantages, and disadvantages of community development.

This study schedule is in beta and may not be accurate. Please use it as a guide and consult the course outline for the most accurate information.

Course PDF Material

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Study Tips & Exam Preparation

Expert tips to help you succeed in this course

1

Review all module summaries and key concepts.

2

Practice writing business plans for different scenarios.

3

Focus on understanding the different theories of growth and their applications.

4

Create concept maps linking Units 3-5 sources of funds.

5

Study marketing mix and modern marketing tools from Units 1-3.

6

Review ethical considerations and community development projects from Module 5.

7

Understand the differences between e-commerce, e-business, and e-trade from Module 6.

8

Practice decision-making scenarios related to business transition from Module 7.

9

Allocate specific time slots for each module based on its complexity.

10

Use past questions to familiarize yourself with the exam format.

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